Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

A queda do alcance orgânico do facebook e por que isso não é ruim

2,099 views

Published on

Published in: Education
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

A queda do alcance orgânico do facebook e por que isso não é ruim

  1. 1. A queda do alcance orgânico no Facebook (e por que não tem problema) W
  2. 2. 10k 8k 6k 4k 2k 0 Disney BMW Intel Starbucks Mercedes Harley Davidson Ferrari -77% -53% -31% -33% -61% -45% Maio de 2013 Maio de 2014 Média de envolvimento por publicação das marcas mais engajadas no Facebook +48%
  3. 3. 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Fev 2012 Set 2013 Nov 2013 Dez 2013 Mar 2014 Alcance orgânico do Facebook Fevereiro de 2012 - Março de 2014 16% 12.4% 10.15% 7.83% 6.51%
  4. 4. 16% 14% 12% 10% 8% 6% 4% 2% 0% Out 2013 Nov Dec Jan 2014 Fev Alcance orgânico do Facebook (por tamanho de página) Outubro de 2013 - Fevereiro de 2014 Todas as páginas Páginas com 500 mil curtidas ou mais Páginas com 100 - 500 mil curtidas Likes Página com menos de 100 mil curtidas
  5. 5. Mudança no alcance da atualização de status do Facebook Alcance entre 7 de jan. e 4 de fev. de 2014 25% 20% 15% 10% 5% 0% 1/7 1/9 1/11 1/13 1/17 1/19 1/211/15 1/23 1/25 1/27 1/31 2/2 2/41/29 em 20 de Jan a mudança do algoritmo
  6. 6. E por que tudo isso não tem problema?
  7. 7. Custo para acanlçar 1000 pessoas com anúncios no Facebook (contra outras mídias de anúncio) R$70.00 R$55.00 R$25.00 R$15.00 R$6.75 R$0.50 Jornal Revista Rádio TV à cabo Anúncios no Google AdWords Anúncios no Facebook
  8. 8. Cliques (CTR) nos anúncios do Facebook (3º trimestre de 2012 até o 3º de 2013) .25% .20% .15% .10% .05% .00% 07/12 08/12 09/12 10/12 11/12 12/12 01/13 02/13 03/13 04/13 05/13 06/13 07/13 08/13 09/12
  9. 9. Q3 ‘12 Q4 ‘12 Q1 ‘13 Q2 ‘13 Q3 ‘13 Geral de anúncios CPC e CTR no Facebook EUA 3º trimestre de 2012 até o de 2013 CPC no Facebook caiu 40% ano por ano CTR no Facebook foi até 171% cada ano
  10. 10. Todo dinheiro gasto no Facebook teve retorno de 2.74dólares em vendas adicionais. Isso foi 3.6 vezes melhor do que o ROI atribuido para anúncios em TV. No total , 27% das vendas suplementares atribuída à campanha de Natal veio do Facebook, mas apenas 2%do custo. Caso de sucesso da Coca Cola Anúncios no Facebook x anúncios de TV em dezembro 2013
  11. 11. Fontes ● http://edgerankchecker.com/blog/tag/organic-reach/ ● http://johnmuldoon.ie/2014/03/facebook-zero-organic-reach-on- facebook-to-join-dodo-dinosaur/ ● http://venturebeat.com/2013/10/16/200-billion-facebook-ads- say-click-throughs-up-375-roi-at-152-study/#jp-carousel-838924 ● http://adage.com/article/digital/facebook-roi-beat-tv- france/292055/
  12. 12. Agradecemos a leitura! Wishpond A ferramenta mais fácil para todo o seu marketing online. Crie anúncios online, promoções, landing pages, campanhas de e-mail marketing e mais… Confira! Sinta-se a vontade para compartilhar Confira mais em nosso blog: blog.wishpond. com

×