As a small coffee shop, use of social media might not seem like a significant contributor to the success of your business. Your customers stop by your store and pick up a coffee because it’s local, convenient and of good quality. So why should you then engage online to reach new consumers?
Lets think of some reasons. Firstly, food services, as most other industries are taking over smaller boutique stores by consumers preferring familiar brand names. It seems like you can get inexpensive coffee anywhere! Secondly, you may think you have reached out to all potential local consumers, but the truth is that customers need incentives to come back and substitute their coffeemaker at home with better alternatives like in-store coffee and service. Competition is everywhere, and quality of product and environment alone cannot expand your consumer segment.
So how can social media help tackle these problems? By virtually connecting everybody to a social network, there is incredible potential for the spread of your product and brand. Engagement with clients outside your store is close to impossible as a boutique brand and emails are primitive and time consuming to have as a primary feedback tool. To be present online is not sufficient for anyone because everyone can be. That’s why you need to implement the right tools to attract and engage customers to your network! Why not make it a social one? Interact with customers, spread ideas, advertise promotions and explain how they benefit from being related to your network.
This short guide will help you utilize your social media platform as a marketing tool with the purpose of maximizing the reach of your potential customers, receiving feedback on your brand and products, and most importantly build relationships with clients outside your local store, so pay attention☺!