Hot/spice category is a growing $10B industry!<br /><ul><li>YES!  Consumers eating fiery chips, sandwiches, gums, tacos, c...
Tool Kit <br />
Digital & Mobile Fire Starter<br />
NOLA – <br />Home of Southern Comfort<br />CHARMER<br />REPUBLIC<br />YMCO<br />WIRTZ<br />HORIZON<br />GLAZER’S<br />FEDW...
Southern Comfort is back on National TV! <br />Media Highlights <br /><ul><li>First heavy weighted national TV buy since 2008
 10 consecutive weeks on air: Early October thru mid-December
 Fiery Pepper focused that will drive awareness of the Southern Comfort TM
 SoCo spots projected to be a Top 5 OND spirits advertiser
 60% of the consumer target will see the SoCo spot more than 4 Xs
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Southern comfort partnership deck blog ppt

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Southern comfort partnership deck blog ppt

  1. 1.
  2. 2.
  3. 3. Hot/spice category is a growing $10B industry!<br /><ul><li>YES! Consumers eating fiery chips, sandwiches, gums, tacos, candy…</li></li></ul><li>
  4. 4.
  5. 5. Tool Kit <br />
  6. 6. Digital & Mobile Fire Starter<br />
  7. 7. NOLA – <br />Home of Southern Comfort<br />CHARMER<br />REPUBLIC<br />YMCO<br />WIRTZ<br />HORIZON<br />GLAZER’S<br />FEDWAY + R&R<br />UNITED<br />ATHENS<br />and NATIONALLY<br />
  8. 8. Southern Comfort is back on National TV! <br />Media Highlights <br /><ul><li>First heavy weighted national TV buy since 2008
  9. 9. 10 consecutive weeks on air: Early October thru mid-December
  10. 10. Fiery Pepper focused that will drive awareness of the Southern Comfort TM
  11. 11. SoCo spots projected to be a Top 5 OND spirits advertiser
  12. 12. 60% of the consumer target will see the SoCo spot more than 4 Xs
  13. 13. $500K in digital media on Facebook, The Onion and Google sites</li></li></ul><li>
  14. 14.
  15. 15. Enjoy the Burn! <br />12<br />

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