Blogging is still the shit

181 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
181
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Blogging is still the shit

  1. 1. Blogging is still the shit David Pensato
  2. 2. In 2013, everyone with regular access to the internet is a blogger.
  3. 3. What is blogging? Let's go back in time for a moment.
  4. 4. Anatomy of a blog, circa 1998, yo.
  5. 5. Anatomy of a blog, circa 1998, yo. Frequent, often daily entries Displayed in reverse chronological order Links, often with commentary
  6. 6. Anatomy of a blog, circa 1998, yo. Pictures, personal and not Thoughts, ideas, personal reflections — often on what other bloggers have also reflected on Reactions to current events
  7. 7. Anatomy of a blog, circa 1998, yo. Real power of blogs is their networked nature: Links aren’t presented in isolation but placed into new context, which is often explained with commentary.
  8. 8. Social media platforms are company controlled blogging platforms.
  9. 9. So Why Does Everyone Use These Platforms Instead of a Real Blog?
  10. 10. They offer a few things that WordPress doesn't.
  11. 11. 1. Ease of use, ease of access
  12. 12. 2. Ease of connections, ease of feedback
  13. 13. 3. Combination of feed and publishing
  14. 14. 4. Perception of "privacy"
  15. 15. The Perception Problem
  16. 16. Rants, Editorials and Essays (oh my)
  17. 17. Content Marketing Industry
  18. 18. In short, people think blogging is for “bloggers”
  19. 19. Who cares? Why not just blog on Facebook? STFU already.
  20. 20. Centralized, but not on you
  21. 21. Ownership & Control
  22. 22. Increasing Fragmentation
  23. 23. 1 A way forward with WordPress (and true social interaction)
  24. 24. Blog first, tweet later
  25. 25. Pick one person.
  26. 26. A new plug-in. 2
  27. 27. For now, let’s give it a “social” name, with a bad open-source logo.
  28. 28. Here’s what it needs to do (at its most basic).
  29. 29. Get the dashboard out of my face.
  30. 30. Let me hide things from my mom.
  31. 31. Let some people post to my "wall."
  32. 32. When I'm logged in, show me my feed.
  33. 33. Make it easy for people to join my site (so I can assign them roles).
  34. 34. For now, distribute and collect from my other profiles.
  35. 35. Social Media is only part of the evolution of blogging.
  36. 36. Blogging will continue to be the web’s paradigm. “Social” is just the next layer we need to add.

×