Jump Starting Your Talent Communities with Great Content


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Content, content, content. All you ever hear these days is “build it and they will come”. But what content should you be sharing that will attract and engage talented people, leading to the creation of a superior talent community? Furthermore, how can you gain the buy-in from your Marketing Team & Senior Management that is needed to truly support your effort?

In this webcast, Katrina Collier will share 10 ideas for quickly creating and sharing valuable content that will attract new candidates, showcase your people and employer brand, and keep your fans (talent pool) engaged.

To round it off, you’ll also hear five tips for gaining the buy-in of your marketers and senior managers.

Katrina Collier is a Speaker, Trainer and Writer on the use of Social Media in Recruitment and Job Search. Using her extensive industry experience, she shows companies how to use many sites, including LinkedIn, Google+, Facebook, Twitter and more, to recruit the people they need directly online. Katrina regularly speaks at industry events including at the Social Media in Recruitment and Recruiting Through Social Media conferences; she writes social recruiting articles for Jobsite, The Work4 Blog, Computer Weekly, HR Zone and her own blog; and she volunteers as a Business Expert at Working Knowledge, bridging the gap between education and the workplace.

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Jump Starting Your Talent Communities with Great Content

  1. 1. How to Jumpstart Your Talent Communities with Great Content and Internal Support! Presented by Katrina Collier For Talent Management Alliance
  2. 2. And the funny accent… I’m an Aussie Brit living in London UK An Independent Voice on Social Recruiting Since 2009 @WinningImpress
  3. 3. “Welcome to the Age of Influence, where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.” – Ted Rubin
  4. 4. Global population: §  35% are online §  26% are on social §  93% are on mobile Social Recruiting… Social Sourcing Job Distribution Employer Branding
  5. 5. Candidate Catching Content
  6. 6. Company Pages
  7. 7. Showcase Pages
  8. 8. Facebook Cover
  9. 9. Twitter & Images
  10. 10. Instagram has 150m users & is the fastest growing social site globally! Instagram
  11. 11. §  Include hashtags §  Be human or even humorous §  Check back for likes & comments §  Share to multiple channels TIP: Ensure that your Instagram picture shows as an image on Twitter, create an IFTTT recipe. More  info:  h+p://www.winningimpression.com/blog/2013/11/instagram-­‐i=+-­‐twi+er-­‐job-­‐post-­‐success/        
  12. 12. Tweegram, Colorsplash & Instaweather Foursquare 45m users Other Handy Apps
  13. 13. Flickr
  14. 14. Infographics
  15. 15. Pinterest 70m users TIP: Set up a PinAlert to easily keep track of your pins. Source:  h+p://www.pinterest.com/jobgram/jobgrams    
  16. 16. Slideshare
  17. 17. Use eye grabbing cover pages Embed video é Fill out details è Source: http://www.slideshare.net/WinningImpression/youre-still-only-recruiting-on-linkedin-why http://www.slideshare.net/work4/social-recruiting-answer-the-call-of-mobile-recruiting-28854751
  18. 18. Vine & Instagram Video Source: http://instagram.com/p/cW6nQ-Gwey/ https://vine.co/v/h0Liq6YlWF6  
  19. 19. YouTube Source:  https://www.youtube.com/user/RedGateVideos    
  20. 20. Flipagram h+ps://www.youtube.com/watch?v=HBizqyha6V4&list=PLkyrd066f-­‐vewmPVXgz6MWp37icXmfUhQ    
  21. 21. Google+ Hangouts-On-Air
  22. 22. Podcasts TIP: Take existing YouTube videos, convert it at youtube-mp3.org, clean it up at auphonic.com = podcast created fast! Source: https://soundcloud.com/katrina-collier  
  23. 23. Blogging
  24. 24. http://careers.geblogs.com/childlike-imagination-what-my-mom-does-at-ge/  
  25. 25. Tumblr 113 million posts per day
  26. 26. 5 Tips For Wooing Your Marketers
  27. 27. Have Identified Your Advocates & Social Media Enthusiasts
  28. 28. “Comms Team are concerned that their pages will be taken over by candidates seeking feedback, so plan for this.” - Katie McNab
  29. 29. Be Ready With Your Industry’s Influencers
  30. 30. “Your Marketers should know your industry, seek their help to segment. And they love stats, engage them further by asking for split-testing and track the results.” - Gitta Blatt A   B  
  31. 31. Katrina Collier Speaker, Trainer & Writer Social Media in Recruitment & Job Search Email: info@winningimpression.com Blog: WinningImpression.com/blog Twitter: twitter.com/WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/+KatrinaCollier Tumblr: winningimpression.tumblr.com Thank you!