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Web-Check & -Optimierung - Services für die Management- und Marketingberatung

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Detaillierte Beschreibung der Dienstleistungen, Vorgehensweisen und Ergebnisse bei Review und Optimierung einer Firmen-Website im Rahmen einer Management- und Marketingberatung. Umfasst insbesondere die Analyse der Reichweite und Sichtbarkeit sowie die Überprüfung auf Rechtssicherheit der Website mit anschließendem Redesign und Optimierung.

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Web-Check & -Optimierung - Services für die Management- und Marketingberatung

  1. 1. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Web-Check & -Optimierung Produktblatt Consulting Online Marketing
  2. 2. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Winfried Kempfle Marketing Services – Portfolio Seite 2 Services und Tools für Strategieplanung und Strategisches Marketing von Industrie- und Technologie- unternehmen www.strategie-und- planung.de Motto: „Kompetenz schafft Effizienz !“ Strategieplanung & Strategiecontrolling Marktanalyse Wettbewerbs- analyse Professionelle Präsentationen Projekt- management Strategietools Online Marketing
  3. 3. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Seite 3 Online Marketing Consulting Web-Check & -Optimierung Ausgangssituation Lösung Nutzen  Sie besitzen eine Website, die Sie im Rahmen einer Benchmarkanalyse kritisch überprüfen lassen wollen.  Sie wollen Ihre Website hinsichtlich Bedienbarkeit, Funktionalität und Performance optimieren.  Sie wollen die Sichtbarkeit Ihrer Website im Internet verbessern.  Sie wollen Ihre Website auf Einhaltung rechtlicher Rahmenbedingungen überprüfen lassen.  Definition der relevanten Benchmarkkriterien, v.a. bezüglich Bedienbarkeit, Funktionalität, Performance.  Analyse der Website auf Basis von Use Cases und im Vergleich zu Best-Practice-Beispielen.  Analyse der Sichtbarkeit der Website (Keyword- Analyse, Suchmaschinen-Ranking, Backlinks, etc.).  Überprüfung der Website auf Rechtssicherheit.  Redesign und Optimierung der Website auf Basis der Analyseergebnisse.  Ihre Website erfüllt alle wesentlichen Anforderungen in Bezug auf Bedienbarkeit, Funktionalität, Performance.  Ihre Website erfüllt die Anforderungen des Online- Rechts.  Kunden und Interessenten finden Ihre Website leichter im Internet.  Sie steigern die Zahl Ihrer Conversions, z.B. Bestellungen, Registrierungen, Downloads, etc.
  4. 4. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Seite 4 Consulting Web-Check & -Optimierung Vorgehensweise 1  Kickoff  Briefing durch Geschäfts-, Marketing- oder IT-Verantwortliche  Diskussion der Erwartungen an Webauftritt  Grobe Definition der relevanten Analysekriterien 2  Web-Check  Festlegung der Kriterien bzgl. Bedienbarkeit, Funktionalität, Performance  Definition von Use Cases, Best-Practice-Beispielen, rechtl. Bedingungen  Analyse der Website 3 Dieser Service ist gut kombinierbar mit:  Strategieanalyse  Online Marketing-Kampagnen  Webcontrolling  Sichtbarkeit im Internet  Bestandsaufnahme hinsichtlich der Sichtbarkeit (Ranking, Links, etc.)  Ursachenanalyse, insb. Überprüfung der Erfüllung von SEO-Kriterien  Definition von Maßnahmen zur Verbesserung der Sichtbarkeit Workshop 0.5 Tage Teamarbeit evtl. Workshops je nach Umfang 5 – 10 Tage Teamarbeit evtl. Workshops je nach Umfang 5 – 10 Tage 4  Web-Optimierung  Redesign der Website auf Basis der Analyseergebnisse  Umsetzung der Maßnahmen zur Suchmaschinenoptimierung  Tests zur Wirksamkeit der Optimierungsmaßnahmen Individual- oder Teamarbeit Programmierung, Tests je nach Umfang 10 – 15 Tage
  5. 5. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Winfried Kempfle Marketing Services – Dienstleistungen Seite 5  Markttrends  Marktsegmentierung  Marktstruktur  Marktmodelle & Marktdatenbank  Marktprognosen  Marktanteilsanalyse  Strategieanalysen  Standortbestimmung  Strategieprojekte  Strategische Planungssysteme  Strategisches Controlling  Industrieanalysen  Firmenprofile  Produktvergleiche  Competitive Attack-Programme  Wettbewerber-Marktanteile  Competitive Intelligence-Prozesse Strategieplanung Marktanalyse Wettbewerbsanalyse Professionelle Präsentationen Training und Coaching  Standard- und kundenindividuelle Schulungen - zu Strategieplanung & Strategiecontrolling, - zu Marktanalysen, - zu Wettbewerbsanalysen, - zum Projektmanagement  Individuelle Begleitung von Führungskräften, Projektleitern, Mitarbeitern und Projektteams  Moderation von Team-Meetings  Präsentationen für Geschäftsführung  Präsentationen für Projektmeetings Kunden-Präsentationen  Projektinitialisierung  Projektplanung  Projektbegleitung  Projektcontrolling  Projektreviews  Einführung PM-Methodik  Website-Konzeption  Web-Check & -Optimierung  Online Marketing-Kampagnen  Webcontrolling Online Marketing Projektmanagement
  6. 6. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Winfried Kempfle Marketing Services – Strategietools Seite 6 Tools beinhalten … für  Markttrends  Marktsegmentierung  Marktmodelle  Marktprognosen  Marktsplits  Technologiesplits  Preisentwicklung  Vertriebskanalstruktur  Marktattraktivität  Marktanteile statisch  Marktanteile dynamisch  Branchenstrukturanalyse  SWOT-Analyse  ABC-Analysen  Erfahrungskurven  Lebenszyklusanalysen  Portfolioanalysen  Business-Markt-Mix  Kundenstruktur  Produkt-Markt-Matrix  Balanced Scorecards  Risikoanalyse  Industrieanalysen  Wettbewerbsvergleiche  Performancevergleiche  Produktvergleiche  Marktanteilsvergleiche  Wettbewerberprofile Einseiter / Standard-Profile  Quick Reference Guides  Battlecards  Marketing-Kampagnen  Positionspapiere Strategieplanung Marktanalyse Wettbewerbsanalyse Formatvorlagen  Blueprints  Beispiele  Hilfsmittel  Powerpoint-Charts  Excel-Sheets
  7. 7. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Was Winfried Kempfle Marketing Services von anderen Consultants abhebt: Seite 7  Hohe Effizienz und zeitsparendes Vorgehen insbesondere bei Projektplanung und Strategieanalyse.  Entwicklung wirksamer Strategien, die auf optimale Marktpositionierung und Wettbewerbsvorteile abzielen.  Nachhaltige Stärkung der Wettbewerbsfähigkeit und Ertragskraft.  Optimierte Beratung vor allem für Belange mittlerer und größerer Industrie- und Technologieunternehmen.  Unterstützung der Unternehmensfunktionen Strategie, Business Development, Marketing, Produktmanagement  Tool-gestützte Beratung: 30+ bewährte Strategietools liefern erprobte Formate besonders für die Strategieanalyse.  Prozess-geleitete Beratung: Standard-Strategieprozess gibt alle wichtigen Aufgaben vor und beschleunigt und erleichtert somit die Strategieentwicklung enorm.  Stringentes Projektmanagement: Systematische Planung und wirkungsvolle Projektsteuerung gewährleisten die Erreichung der strategischen Ziele.  Standard-Servicepakete: 25+ wohldefinierte Beratungsleistungen decken die komplette Bandbreite des strategischen Marketings ab. Einzigartiges Beratungskonzept Vorteile für Kunden
  8. 8. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Bestellung Seite 8 Thanner Strasse 39 83607 Holzkirchen Telefon: +49 1525 - 31 82 499 Fax: +49 8024 - 99 34 11 E-Mail: services@strategie-und-planung.de Kontaktformular: www.strategie-und-planung.de/kontakt.html Winfried Kempfle Marketing Services Bei Interesse an dieser Consultingleistung nehmen Sie bitte Kontakt zu mir auf. Nutzen Sie hierfür bitte eine der folgenden Möglichkeiten:

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