WINEBIZ CONFERENCE   HOW TO INCREASE YOUR CONVERSION RATES!Presented by Leon Lateganconversioncamel@gmail.comwww.conversio...
INTRO• 1997 started my career in the Internet marketing industry.• 1999 joined IOL (www.iol.co.za - Independent Online, th...
WHAT IS CONVERSION                          OPTIMISATION?                                 Conversion:        an action a v...
Don’tMake MeThink
MATCH CONTENT TO                           DESIRE   Gorilla                                                             Go...
MATCH CONTENT TO               DESIREGorillaBanana            Maintain the AROMA!
MATCH CONTENT TO DESIRE                  Google Adwords or Pay                  Per Click advertising     1               ...
WHY MOST WEBSITES FAIL
QUICK FIXES
QF#1: CHECK WHAT’S ON EACH PAGE   QF#2: MAKE SURE YOUR SITE WORKSQF#3: CHECK YOUR WEB PAGES PERFORMANCE      QF#4: ARE YOU...
QF#10: GET YOUR CONTENT ‘RIGHT’       THROUGHOUT THE SITE4 critical questions your visitorwill ask:€Where am I?£What can I...
Remember    your website    is not a    murder    mysteryLeon Lategan – conversioncamel@gmail.com
Upcoming SlideShare
Loading in …5
×

Leon Lategan - Website Conversion

385 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
385
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Leon Lategan - Website Conversion

  1. 1. WINEBIZ CONFERENCE HOW TO INCREASE YOUR CONVERSION RATES!Presented by Leon Lateganconversioncamel@gmail.comwww.conversioncamel.co.zaTwitter @conversioncamel
  2. 2. INTRO• 1997 started my career in the Internet marketing industry.• 1999 joined IOL (www.iol.co.za - Independent Online, the digital division of Independent Newspapers). I was MD from 2003 to 2005. I was involved and responsible for launching a range of websites including 11 newspaper titles websites including The Star, Cape Times, The Argus and ……..• 2005 started Purple Cow (a full service internet marketing agency)• 2012 started Oxygen Interactive (a Conversion Company and more)• I have worked with Tongaat Hulett, Pam Golding Properties, Jeep, Quickbooks, Tempest Car Hire, Virgin Active, The Foschini Group, Renault, TransUnion, Nashua Communications, Panasonic, Nedbank, Renault & many SMEs.
  3. 3. WHAT IS CONVERSION OPTIMISATION? Conversion: an action a visitor takes that has a value to your business Optimisation: modify to achieve the best possible outcome CONVERSION OPTIMISATIONis the methodology used to increase the percentage of visitors that convert into customers …..in respect to this conference, it’s about converting visitors that visit your website into customers
  4. 4. Don’tMake MeThink
  5. 5. MATCH CONTENT TO DESIRE Gorilla Gorilla’s desire Banana Banana Promises to fulfills his Get your bananas now. Click here and get a banana www.banana.co.za desireDesire is fulfilled
  6. 6. MATCH CONTENT TO DESIREGorillaBanana Maintain the AROMA!
  7. 7. MATCH CONTENT TO DESIRE Google Adwords or Pay Per Click advertising 1 42 3 5 6 7 Natural or Organic Search 8 9
  8. 8. WHY MOST WEBSITES FAIL
  9. 9. QUICK FIXES
  10. 10. QF#1: CHECK WHAT’S ON EACH PAGE QF#2: MAKE SURE YOUR SITE WORKSQF#3: CHECK YOUR WEB PAGES PERFORMANCE QF#4: ARE YOU MOBILE READY QF#5: CREDIBILITY QF#6: TRUST QF7: BROWSER COMPATIBILITY QF#8: TRACK ALL CONVERSION FUNNELSQF#9: DON’T ACT AS A ONE MAN DATABASE
  11. 11. QF#10: GET YOUR CONTENT ‘RIGHT’ THROUGHOUT THE SITE4 critical questions your visitorwill ask:€Where am I?£What can I do here?¥Why should I do it here?$What is in it for me?
  12. 12. Remember your website is not a murder mysteryLeon Lategan – conversioncamel@gmail.com

×