WINEBIZ CONFERENCE HOW TO INCREASE YOUR CONVERSION RATES!Presented by Leon Lateganconversioncamel@gmail.comwww.conversioncamel.co.zaTwitter @conversioncamel
INTRO• 1997 started my career in the Internet marketing industry.• 1999 joined IOL (www.iol.co.za - Independent Online, the digital division of Independent Newspapers). I was MD from 2003 to 2005. I was involved and responsible for launching a range of websites including 11 newspaper titles websites including The Star, Cape Times, The Argus and ……..• 2005 started Purple Cow (a full service internet marketing agency)• 2012 started Oxygen Interactive (a Conversion Company and more)• I have worked with Tongaat Hulett, Pam Golding Properties, Jeep, Quickbooks, Tempest Car Hire, Virgin Active, The Foschini Group, Renault, TransUnion, Nashua Communications, Panasonic, Nedbank, Renault & many SMEs.
WHAT IS CONVERSION OPTIMISATION? Conversion: an action a visitor takes that has a value to your business Optimisation: modify to achieve the best possible outcome CONVERSION OPTIMISATIONis the methodology used to increase the percentage of visitors that convert into customers …..in respect to this conference, it’s about converting visitors that visit your website into customers
QF#1: CHECK WHAT’S ON EACH PAGE QF#2: MAKE SURE YOUR SITE WORKSQF#3: CHECK YOUR WEB PAGES PERFORMANCE QF#4: ARE YOU MOBILE READY QF#5: CREDIBILITY QF#6: TRUST QF7: BROWSER COMPATIBILITY QF#8: TRACK ALL CONVERSION FUNNELSQF#9: DON’T ACT AS A ONE MAN DATABASE
QF#10: GET YOUR CONTENT ‘RIGHT’ THROUGHOUT THE SITE4 critical questions your visitorwill ask:€Where am I?£What can I do here?¥Why should I do it here?$What is in it for me?
Remember your website is not a murder mysteryLeon Lategan – firstname.lastname@example.org