Creating a Company and Culture
We Love

The best businesses are really
ones that can combine passion, profits, and purpose. -Tony Hsieh CEO, Zappos

Everybody’s talking about culture these
days.

Netflix is legendary for it’s
culture deck, which has received more than 6.5 million views to date. It may well be the most important document ever to come out of (Silicon) Valley -Sheryl Sandberg COO, Facebook

We have no patent on
anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company. -Howard Schultz, Starbucks

Will work for Wine!

What’s most important at WineDirect
is our people and our customers.

Our culture is our Corporate
Personality!

Why is it
so important?

Because a positive culture can
mean the difference between long term success and…….

Because a positive culture can
mean the difference between long term success and…….

As the world moves from
the industrial age to the information age, the rules of business have changed.

The intangibles are what matter
most now • Knowledge • People • Teams

We’ve outgrown the structures that
worked before. Efficiency comes from how people work together to serve our customers.

A great culture leads to:
• Employee & customer satisfaction • Product and service innovation • Quality • Sales growth

What defines the
WineDirect culture?

It’s partly our vision We
aspire to be the wine industry’s leader in DTC services.

It’s partly our mission We
must fully support our customers with products, services, and information to help them succeed. Our customers are our reason for being!

It’s largely our values Deliver
Peace of Mind We strive to deliver personalized service in every way possible.

Build a Winning Team, Trust
Your Colleagues We believe that open and honest communication make for the best relationships with each other and customers.

Embrace Change Be Bold, Daring,
Different We’re not afraid to take risks. We learn the lessons, and we share results. We strive to be a little better each and every day.

To improve is to change;
to be perfect is to change often. - Winston Churchill

Do More With Less We
work smart. We work hard. And we’re efficient.

Be Humble And by humble,
we don’t mean weak, meek, or indecisive……

What we do mean is……
Know what you don’t know Listen to all ideas, and Don’t ever underestimate the competition

Finally, our culture is driven
by our people Our people are our ambassadors!

Times are changing It used
to be that companies worked toward employee satisfaction.

Today, we believe we can
do much better than simply aiming for satisfaction. We want to inspire boundless enthusiasm in our team members.

We want people to be
100 percent engaged in growing the business.

What does it mean to
work at WineDirect? What qualities do we value most in our team members?

First and foremost, we value
innovation!

The business world we operate
in is very competitive. To be successful and to thrive, we need to constantly challenge ourselves to come up with new and better ways of doing things.

When the winds of change
blow, some people build walls and others build windmills. -Chinese Proverb

We look for people whose
number one goal is customer satisfaction.

Our WineDirectors are always looking
for creative new ways to WOW our customers.

We value communication.

Not only should our people
be good communicators who carefully organize their thoughts before they are communicated; they should be good listeners as well.

Persistence is extremely important at
WineDirect. Or in the words of management, we favor a bias-to-action.

Our people are results driven
(and we’re not just talking about hard work). We look for effective work.

We like our team members
to be curious. We constantly welcome and seek out new knowledge.

I have no special talent.
I am only passionately curious.

In keeping with our corporate
values, we like humility. At WineDirect, our egos are checked at the door. We don’t take ourselves too seriously, and when things go wrong, we’re more than willing to take responsibility.

Don’t accept your dog’s admiration
as conclusive evidence that you are wonderful. -Ann Landers

Finally, we look for people
who are remarkable. The world is changing ever more rapidly……This means you have to toss out everything you know and do something remarkable in order to have any impact at all. -Seth Godin, The Purple Cow

Our team is vibrant, energetic
and passionate about the wine industry!

The thing that unites us
is our unwavering dedication to our customers. It's what motivates us to get out of bed each morning, excited to come to work.

What do our employees want
from us in return?

They want us to invest
in them and provide room to grow.

They want to have a
voice and a say. They want to make a difference and know that we respect their ideas.

They want a life after
work. They want to work hard and then have time to play hard.

They want to be part
of a remarkable and collaborative team, where each and every person is comfortable with sharing and helping others.

They want to have fun
at work. And they don’t mind working in a place where opening the occasional bottle of wine is part of the job.

Put a group of enthusiastic,
innovative, and confident people together, reward them for imagination and curiosity, and everybody wins. -Joe Waechter CEO, WineDirect