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Windows 7 Professional Helps IT Firm to Solve Customer Problems More Efficiently and Attract Sales


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Windows 7 Professional Helps IT Firm to Solve Customer Problems More Efficiently and Attract Sales

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Windows 7 Professional Helps IT Firm to Solve Customer Problems More Efficiently and Attract Sales

  1. 1. Windows 7 Customer Solution Case Study Windows 7 Helps IT Firm More Efficiently Solve Customer Problems and Attract SalesOverview “I demonstrated the Location Aware Printing functionCountry or Region: United StatesIndustry: IT Consulting, Professional to a client that had mobile users moving between fiveServices locations. They wanted to skip the Windows 7 betaCustomer Profile and instantly purchase the full version.”An IT consulting firm delivering powerful J. Alejandro Rosado, Chief Executive Officer, 12:34 MicroTechnologiestechnology solutions to small and mid-sizecustomers in the greater Philadelphia area.The company has seven employees andover $1M in annual sales. With a name as unique as 12:34 MicroTechnologies—12:34 refers to the “cooles” time of the day, when a clock‟s digits areBusiness Situation12:34 MicroTechnologies is always sequential—this IT consultant delivers its own special brand ofsearching for more efficient ways to deliver service to over 100 small and mid-sized customers in the greaterconsulting services and accelerate sales. Philadelphia area. The firm‟s main challenges revolve around beingSolution more efficient while quickly solving technology problems for itsWindows 7 features such as Snap, Peek,Jump Lists, Pinning and Network customers. 12:34 MicroTechnologies is a Microsoft® Gold CertifiedConnection Wizard are helping the IT firm Partner and Small Business Specialist. The firm is one of 50become more productive and attract morebusiness. partners worldwide that have been invited to be part of the Windows® 7 Professional pre-launch program called Ignite.Benefits Powerful Navigation Speeds Workflow-- Saves Up To $40,000 Customer Tutorials Created 80 Percent Faster More Efficient Printer Connections Network Connection Process Sped Up: 3 minutes vs. 60 minutes Windows 7 Features Aid Sales
  2. 2. Situation competitors are going out of business, we‟reWith a winning business built on the motto of delving deeper into business by winning their“No IT Department, No Problem,” 12:34 accounts. We don‟t wish anyone ill, but weMicroTechnologies specializes in helping don‟t miss opportunities either.”small mid-size business owners integrate thelatest technology into their businesses. This “We‟re in the pain management business,”maximizes their efficiency and productivity. In observed Rosado. “We fix our customer‟sshort, 12:34 MicroTechnologies becomes the grief with great technology.”default IT for its customers. Solution“We‟re an IT consulting firm driven by new Snap, Shake, Peekproducts,” noted J. Alejandro Rosado, CEO of Windows Aero® Snap allows side-by-side12:34 MicroTechnologies. “As a result we‟re viewing of windows by dragging windows toearly adopters of the most innovative borders, left and right. Grab and shake thetechnology. We think that translates into foremost screen to make all other screensdelivering the best solutions to our disappear. Shake again to make all opencustomers.” screens reappear. Peek is invoked by clicking on the lower right hand Show DesktopThe IT firm opened its doors in 1998 and rectangle. The desktop is immediately visiblecurrently has seven employees and seven- to view gadgets. These new Windows 7figure annual sales—60 percent product/VAR features are allowing 12:34related revenue and 40 percent service MicroTechnologies staff to navigate throughrevenue. Most of its current book-of-business documents and projects more efficiently, thuscustomers have been with the IT expert for saving valuable time.over four years, a testament to the quality of .the service and solutions it continually Network Connection Wizarddelivers. The Network Connection Wizard eases desktop connection to wireless, VPN and LAN“We are responsible for over 100 customer networks. For 12:34 MicroTechnologies, thisnetworks,” continued Rosado. “Any tools or translates into technicians that can moretechnology that can help us do our job better quickly identify all network connectionare instantly embraced.” options within a single window.12:34 MicroTechnologies‟ main business Location Aware Printingchallenge is perennial: How can 12:34 The Location Aware Printing featureMicroTechnologies be more efficient and automatically recognizes and remembersprovide greater value to its customers? default printers as technicians move from one network to another.“Becoming more efficient is our ever-presentgoal,” said Rosado. “When you sell your Taskbar Customizationservices by the hour, the constant business Jump Lists allow users to see the mostchallenge is to deliver your expertise faster recently used files by right clicking on theand better.” taskbar. Also, right-clicking on application icons, such as Microsoft Word, will show the“We‟ve been around long enough that we‟re most recently opened longer in jeopardy of becoming a business-failure statistic,” noted Rosado. “While
  3. 3. Hibernate, Sleep Windows 7 Features Aid SalesIn most instances, Windows 7 starts up, “I demonstrated the Location Aware Printershuts down, resumes from standby, and function to a client that had mobile usersresponds faster than previous operating moving between five locations,” commentedsystems. For 12:34 MicroTechnologies users, Rosado. “They wanted to skip the Windows 7this means technicians can quickly get back beta and instantly purchase the full version.”to work as they move from one client orproject to another. “One of the most powerful ways we‟ve discovered for selling Windows 7 to clients isFederated Search to use it in front of them,” said Rosado. “JustWhen searching within Windows 7, users showing them a few features like Powerhave enhanced features that deepen search Management, Federated Search and Taskbarcapabilities, making Windows 7 a giant Personalization make them drool withsearch engine that scours local PCs, anticipation.”HomeGroup, network, external drives, andthe Internet. “We expect to see up to 75 percent of our customers migrate to Windows 7 in the nextProblem Steps Recorder year,” continued Rosado.The Problem Steps Recorder enables users torecord their interactions with an application Networks Connection Process Sped Up:and provide a detailed screen-by-screen view Three minutes vs. 60 minuteswith accompanying information. Problems “Network Connection Wizard did in threecan be more clearly communicated to 12:34 minutes what others had to wait for an hourMicroTechnologies and reduce help desk to accomplish,” said Rosado. “At a computerdemands. Additionally, Problem Steps conference in Philadelphia, a group of peopleRecorder is a power tutorial creation tool, had to struggle for more than an hour to getenabling the consultant to create customer connected to a local printer. This kind ofHow-To instructions for clients to address frustration is now history.”chronic computer issues. Deeper Information Searching “The power of Federated Search isBenefits impressive,” said Rosado. “It turns WindowsPowerful Navigation Speeds Workflow- 7 into a giant search engine--indexing andSaves Up To $40,000 scouring data repositories anywhere on the“Windows 7 delivers some of the best network. The content of emails, Word docs,navigation tools we‟ve seen,” shared Rosado. presentations and spreadsheets can‟t hide“Resume, Shake, Pin, Peek and Jump Lists any longer.”save us each an hour per week. Annualized,that‟s over $40,000 per year.” “Federated Search inside of Outlook® means that we find and manage emails moreRapid Windows 7 ROI efficiently,” continued Rosado. “Since we“For both our own business and our client‟s average up to 9,000 emails per year, even abusinesses, Windows 7 is so powerful and few seconds of time savings per messageproductive that the real ROI happens almost means we save more than the software costsas fast as you start using the operating each year.”system.”
  4. 4. For More Information Efficient Printer Connections Windows 7For more information about Microsoft “Location Aware Printing makes our on-site Faster and more reliable: Windows 7 will helpproducts and services, call the Microsoft technicians more productive. They can now your organization use information technologySales Information Center at (800) 426- set up a new printer in seconds rather than to gain a competitive advantage in today‟s9400. In Canada, call the Microsoft consume 15-30 minutes solving the new world of work. Your people will be able toCanada Information Centre at (877) 568- problem,” said Rosado. “This feature also be more productive anyway. You will be able2495. Customers who are deaf or hard-of- automatically „remembers‟ to change the to support your mobile work force with betterhearing can reach Microsoft text telephone default printer as techs move from one access to shared data and collaboration(TTY/TDD) services at (800) 892-5234 in network to another.” tools. And your IT staff will have better toolsthe United States or (905) 568-9641 in and technologies to enhance corporate ITCanada. Outside the 50 United States and Customer Tutorials Created 80 Percent security, data protection, and more efficientCanada, please contact your local Faster deployment and management.Microsoft subsidiary. To access information “Besides problem identification, Problemusing the World Wide Web, go to: Steps Recorder is a powerful training tool as For more information about Windows 7, go well,” noted Rosado. “For example, we created a step-by-step VPN tutorial for a clientFor more information about 12:34 in less than 5 minutes versus 60 minutesMicroTechnologies products and services, with traditional cut and paste methods. Thatcall 717-396-0600 or visit the Web site at: is more than 80 percent faster.”  Document Loss Protection “Restore Previous Version is a convenient tool that fixes an accidental delete,” said Rosado. “Working on a customer pitch over several days is less worrisome because I can always restore the document with a couple of mouse clicks.” Software and Services Hardware  Products  Lenovo − Microsoft Windows 7 Professional  HP − Microsoft Windows Vista Professional − Microsoft Office 2007 Professional − Microsoft Exchange Server 2007 − Microsoft Office SharePoint Server 2007 − Windows Server 2007 − Microsoft Office Communications Server 2007 − Microsoft ISA Server 2006This case study is for informational purposes only. MICROSOFTMAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THISSUMMARY.Document published May 2009