Reflex Marine Speeds Core Functions and Enhances Productivity with Windows 7 Professional
Windows 7 Customer Solution Case Study Reflex Marine Speeds Core Functions and Enhances Productivity with Windows® 7Overview “With Windows 7, we are able to speed up coreCountry or Region: UKIndustry: Manufacturing processes, so we have more time to focus on innovations to design. We can also help our clients reduce costlyCustomer ProfileUK-based Reflex Marine is a leading global downtime with improved operational planning.”provider of safe, high-quality marine James Strong, Marketing Manager, Reflex Marinetransportation services, including thecreation of personnel and device transfer Based in Aberdeen, Scotland, Reflex Marine has been raising therigs for the Oil and Gas industry. global standard for safe marine personnel transport since 1992.Business Situation The company is increasingly on the lookout for cost-effective ITReflex Marine needed to speed upeveryday tasks and facilitate greater solutions that can help employees get more done so they canflexibility so it could reduce idle time and continue to create cutting-edge solutions.focus on innovative and cost-effectivebusiness solutions for its customers. By deploying the Windows® 7 Professional operating system, ReflexSolutionBy deploying Windows 7, Reflex Marine Marine’s employees were able to work more efficiently andwas able to simplify and accelerate core productively, which gave them more time to develop the solutionsbusiness functions, reducing idle time andallowing its employees more time to create on which their customers rely.dynamic solutions.Benefits “With Windows 7, we are able to speed up core processes, so we Extended laptop life have more time to focus on innovations to design. We can also help ~40% faster core process 35% reduction in downtime our clients reduce costly downtime with improved operational 2 hours per week gained planning,” says James Strong, Marketing Manager at Reflex Marine.
“With Windows 7, we are Situation With the extended battery life enabled by Reflex Marine needed to find a way to speed Windows 7, employees can use their laptopson track to have an up everyday tasks so its employees could on the go, relying on their systems to last forimproved user interface spend more time creating value-added hours while telecommuting or traveling to a solutions that would help clients operate customer site. Combined, thesethat should allow for safely and smoothly. Since the company’s improvements gave Reflex Marine thefaster boot-up and shut- employees often dealt with multiple sets of enhanced flexibility and improved workflow it information at once, it was time-consuming to was looking for, allowing its employees thedown times; improved locate needed files quickly. freedom to focus on creating innovativepower management for solutions at affordable costs. The company’s leaders also found that withenhanced battery life; and their legacy systems, their laptop batteriesincreased reliability, would run out of power quickly. Since they Benefits spend a lot of time working on laptops tostability and security.” facilitate more flexibility and mobility, they Speeding Up Everyday TasksBrad Brooks, Corporate Vice President, needed a reliable system that could extend The faster boot, resume, shut-down, andWindows Consumer Product Marketing, battery life. response times enabled by Windows 7Microsoft Corporation reduce costly downtime and facilitate greater It became clear to Reflex Marine that in order productivity for Reflex Marine’s staff. With to speed up core processes, facilitate more Jump Lists and Federated Search, users can productivity, and continue developing leading find exactly what they’re looking for in marine transportation solutions for its seconds. To find files or applications, all customers, it would need a fast, secure and users have to do is type a search phrase in cost-efficient solution. the Instant Search box and the search engine will scour the entire PC, homegroup, network, Solution external drives, and even the Internet. With To accomplish this, Reflex Marine turned to the Jump Lists feature, users can right click Windows 7 Professional. This is a fast, on the icon located on the taskbar for easy efficient, and secure system that gives its access to recently used files. users the freedom to get more done. It simplifies everyday tasks like file searches, The Taskbar Pinning feature allows users to and speeds up functions like start-up and drag and drop frequently used application resumes, so users no longer have to wait for icons right to the taskbar for fast future their systems to catch up, thus gaining more retrieval. With Aero® desktop personalization, time to focus on revenue-producing business users can “snap” windows side-by-side for activities. simultaneous viewing, “shake” them to make all background windows disappear, and“Being able to drag and As Brad Brooks, Corporate Vice President of “peek” behind windows to see what’s on thedrop windows around, Windows Consumer Product Marketing for desktop. Microsoft®, points out, “With Windows 7, weand find files quickly and are on track to have an improved user According to James Cryan, IT Manager foreasily in one consolidated interface that should allow for faster boot and Reflex Marine, these features are significant shut-down times; improved power time-savers. He says, “Being able to drag andlocation just makes life management for enhanced battery life; and drop windows around, and find files quicklyeasier.” increased reliability, stability, and security.” and easily all in one consolidated location just makes life easier.”James Cryan, IT Manager, Reflex Marine
“I was really very Increasing Flexibility Competitive Advantage For company meetings, presentations, and Reflex Marine has seen dramaticsurprised at how long the exhibitions that are held off-site, Reflex improvements in speed, reliability andbattery lasts on my laptop Marine’s staff relies on having reliable productivity by using Windows 7. It envisions laptops. With the improved Power employing this extra time for forward-thinkingnow that I’m using Management integrated into Windows 7, solutions that will help its customersWindows 7. It manages laptop batteries last longer, giving users streamline workflow and remain competitive peace of mind in the knowledge that their well into the future.everything a lot better and systems will remain operable for hours. TheI don’t need to worry energy-smart feature automatically detects “Overall, I’m really pleased with our decision which applications are not in use and shuts to move over to Windows 7,” remarks Strong.about looking for an outlet them down, while also employing adaptive “It has the combined functionality of Windowsto recharge my system as screen display brightness to maximize energy XP with the nice, clean look of Windows efficiency. Vista®, but it’s even faster than I expected.soon as I’ve arrived at a It’s nice having a system that exhibits thecustomer or meeting site. “I was really very surprised at how long the same commitment to quality, integrity, and battery lasts on my laptop now that I’m using innovative solutions as our company.”Now my system just runs Windows 7,” says Cryan. “It managesseamlessly for hours on everything a lot better and I don’t need to worry about looking for an outlet to rechargeend.” my system as soon as I’ve arrived at aJames Cryan, IT Manager, Reflex Marine customer or meeting site. Now my system just runs seamlessly for hours on end.” The Network Connection Wizard allows users to connect from external networks quickly and easily, eliminating the need to scour through long lists of potentially available networks. “The Network Connection Wizard is great,” says Cryan. “When I’m working from home, I just type in my password and it works straightaway.”