Gamewear Looks to Windows 7 Professional to Pump-Up Productivity
Windows 7 Customer Solution Case Study Sports Firms Looks to New Operating System to Pump-Up ProductivityOverview “The number one biggest attribute of Windows 7 isCountry or Region: United StatesIndustry: Sports Manufacturing increased speed; I’d estimate it is up to 30 percent faster. We upgraded to 64-bit to take advantage ofCustomer ProfileGameWear, Inc., located in Hoboken, New the additional power.”Jersey, markets unique, team-branded Frank Cerullo , GameWear, Inc. , Chief Executive Officersports apparel to sports stadiums, teamclub stores and various retailers in theUnited States, Canada, Mexico and Japan. Chief Executive OfficerBusiness Situation With a slogan of Wear The Game, GameWear of Hoboken, NewThe sports firm is looking to pump-up GameWear, Inc.productivity and lower costs. Jersey is a manufacturer that specializes in team branded sports Chief Executive Officer accessories made from the object in play—the ball or puck. AfterSolutionFeatures in Windows 7 are giving life to old grasping GameWear’s triple digit growth record, it has made morecomputers, increasing customer service by than one sports fan fantasize--”Why didn’t I think of that?” Indeedfinding and navigating files faster, andlowering IT costs by faster problem GameWear has turned a sports passion into a financial homerun.resolution. However, the company seems to be perennially scouting for newBenefits technology that can help boost productivity, essentially doing more Enhanced Data Scouting with less. Tapping the IT expertise of eMazzanti Technologies, the Older Computers Come Off the Bench More Productivity Yardage sports firm is finding new, winning features in the Windows® 7 Better Navigation Supports Triple Digit operating system. For example, Federated Search is scouting-out Scoring Problem Steps Recorder’s Three Bagger hard to find data in record time, Aero® desktop experience and Taskbar Customization are delivering more nimble navigation, and the overall speed of the new OS is up 30 percent.
SituationGameWear’s famous bracelets, necklaces, Trigger Start Serviceskey chains, MP3 player cases, and cell phone The Trigger Start Services feature allowscases feature every major league team. This GameWear’s computers to Boot up andcomprises over 80 collegiate teams and an Resume much faster by making moreextensive cache of players. Each item is efficient use of the computer’s resources.made from the same genuine leather as theball in play, letting fans wear a piece of the Aero desktop experiencegame on or off the field. GameWear’s unique The Windows 7 Aero Snap feature allowsproducts are extremely popular with fans GameWear user’s side-by-side windownationwide. viewing by dragging windows to borders, left and right. Grab and shake the foremostAfter experiencing triple-digit growth, screen to make all other screens disappear.GameWear continues to press its momentum The Peek feature is invoked by clicking theby looking for ways to be more productive in lower right hand Show Desktop rectangle. Athe areas of better customer service and GameWear desktop is immediately visible tolower operating costs. view gadgets and other desktop icons.For example, associated with each of TaskbarGameWear’s more than 4,000 items are at Features like Pinning and Jump Lists,least four product images, each with a accessed conveniently from the taskbar, aredifferent purpose—over 50,000 file streamlining document navigation.variations. “We have ten different varieties of GameWear users have their files movebracelets for the Phillies. When a customer readily available.(retail store) calls to put a bracelet in theircatalog, we have to quickly find the right XP Modephoto and graphics and rush it over,” said The XP Mode capability allows many legacyFrank Cerullo, GameWear’s Chief Executive applications to run virtually under Windows 7.Officer. Power ManagementAnother challenge for GameWear is finding Laptop batteries last longer with power-ways to lower costs by being more efficient saving features like Battery Powerand extending the life of its equipment. Management. Federated SearchSolution Federated Search enables the GameWearGameWear is discovering features in team to find virtually any type of file whetherWindows 7 that may warrant MVP status. For located on local drives, network or theexample, Aero desktop experience and Internet. Searches are deeper and moreTaskbar features are speeding up document comprehensive.navigation while Federated Search is siftingthrough thousands of files faster for improved Problem Steps Recordercustomer service. Additionally, ReadyBoost™ Problem Steps Recorder allows GameWeartechnology is extending the life of old staff to precisely capture and communicate acomputers, and Problem Steps Recorder is computer problem. It also enables staff tolowering IT costs through faster fixes. document fixes, create tutorials or
knowledge-based reference materials for the machine operating system refreshes,”customers. said Carl Mazzanti, CEO, eMazzanti Technologies.Windows TouchWindows 7 supports touch screen monitor More Productivity Yardagedrivers. One of GameWear’s future uses for “The Battery Power Management feature inWindows Touch is in its conference room for Windows 7 extends laptop productivity by asnew client presentations. much as 30 percent for us. For our sales people, who are on the road sixty percent of the time, it translates into more sales timeBenefits and more revenue.”Enhanced Data ScoutingFederated Search is a great example of the Fast break with Boot, Resume Featuresenhanced search capabilities GameWear “Trigger Start Services is the under-the-hoodneeded for the more than 50,000 file assets Windows 7 capability that shortens boot andthat it must organize, track and retrieve. resume times,” said Mazzanti. “GameWear isCerullo commented, “It’s easy to misplace a seeing up to a 50 percent faster start-up.”PDF, word or email. With the new searchfeature it doesn’t much matter where the Better Navigation Supports Triple Digitinformation asset is, we can usually find it. Scoring “Aero desktop experience and Taskbar“Quickly finding documents literally translates features like Snap, Peek, Jump Lists andinto better service. Federated Search is like Pinning are a huge improvement in filehaving a virtual customer service rep navigation. It’s the kind of productivity toolsdedicated to each client. we need to support our triple digit growth curve.”“The old way of searching emails costs ushours of time. A three-year old accounts XP Mode Hits Backupreceivable email proved a returning client still “XP Mode is my legacy software back-upowed money. We could have cut that search hitter. There are a few custom applicationsto minutes instead of hours with Federated that now run under Windows XP that we maySearch.” want to run under Windows 7. Just to know I’ve got options in terms of what OS I chooseSpeed Most Important Attribute to run under gives me confidence to move“The number one biggest attribute of ahead with a timed Windows 7 migration.”Windows 7 is increased speed; I’d estimate itis up to 30 percent faster. We upgraded to Problem Steps Recorder’s Three Bagger64-bit to take advantage of the additional “GameWear can benefit in three ways withpower.” Problem Steps Recorder. First, it can capture IT problems accurately which helps eMazzantiOlder Computers Come Off the Bench solve the issue faster. Second, it’s a great“GameWear has a mix of older and newer tutorial tool. We can quickly create trainingmachines running Windows XP® and documents around new features. Third, it’sWindows Vista®. Because Windows 7 is so an effective work monitor for new employeelean and we can instantly add cheap RAM, performance feedback, similar to a callwe’ll be able to extend the life of some of the center monitoring calls for qualitycomputers. This alone saves enough to justify assurance.”
For More Information Windows 7For more information about Microsoft Cut and Run Product Development Faster and more reliable: Windows 7 will helpproducts and services, call the Microsoft “We are constantly creating new products. your organization use information technologySales Information Center at (800) 426- The inspiration can come from anywhere, but to gain a competitive advantage in today’s9400. In Canada, call the Microsoft often it’s something we see on the Internet. new world of work. Your people will be able toCanada Information Centre at (877) 568- The Snipping Tool makes is super easy to be more productive. You will be able to2495. Customers who are deaf or hard-of- grab, save and share the idea. What a great support your mobile work force with betterhearing can reach Microsoft text telephone feature!” access to shared data and collaboration(TTY/TDD) services at (800) 892-5234 in tools. And your IT staff will have better toolsthe United States or (905) 568-9641 in Windows 7 Has the Touch and technologies to enhance corporate ITCanada. Outside the 50 United States and “Downstream we’d like to use the Windows 7 security, data protection, and more efficientCanada, please contact your local touch screen capability in our conference deployment and management.Microsoft subsidiary. To access information room. We love to show off the latestusing the World Wide Web, go to: technology to our clients. It shows we’re For more information about Windows 7, go to:www.microsoft.com technology savvy and can bring this kind of www.microsoft.com/windows/business business acumen to their projects.”For more information about GameWear,Inc. products and services, call 973-954-2413 or visit the Web site at:www.wearthegame.comFor more information about eMazzantiTechnologies products and services, call201-360-4400 or visit the Web site at:www.emazzanti.net Software and Services Hardware Products HP − Windows 7 Professional Lenovo − Windows Vista Ultimate Dell − Windows Vista Business − Microsoft Windows Server® 2008 − Microsoft Office® 2007 Microsoft Exchange Server 2007This case study is for informational purposes only. MICROSOFTMAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THISSUMMARY.Document published July 2009