Windows 7Delivers BusinessValue For You AndYour CustomersWindows® 7 delivers valuefor you and your smalland mid-size custo...
We have worked closely with partners like you to understand what makes you successful and how you canuse Windows 7 to prov...
How Will Windows 7 Help You Address Your Business Priorities?Working with our partners—ranging from those who offer a broa...
SMB Partner Challenge #1Continuously Improve: Reduce Helpdesk Callsand Accelerate Problem ResolutionMy customers rely on m...
“Helpdesk support is labor intensive. It’s necessary, but not high value.     Decreasing helpdesk calls means more margin ...
SMB Partner Challenge #2Continuously Improve: Ensure UninterruptedLine-Of-Business Applications        My customers can en...
“Windows XP Mode is huge. If the LOB application doesn’t work, there is       not a lot I can do as a partner. Recommendin...
SMB Partner Challenge #3Delivering Enterprise Class Solutions: Keep Remoteand Mobile Workers Connected and Productive     ...
“With Windows 7 we are able to better support our clients’ satellite offices. Because ofVPN Reconnect the connection is st...
SMB Partner Challenge #4Delivering Enterprise Class Solutions: ProtectYour Customer’s Data and Provide Backup Services    ...
“There are so many solutions out there, and getting a backup solution that is easy to useis a challenge. If the data backu...
SMB Partner Challenge #5Provide The Right Foundation For YourSolution Offerings     My customers depend on me to work     ...
•   Additional support services for remote and mobile users•   Expand remote backup / business continuity services to help...
Windows 7 helps you to improve the way you serve your SMB customers, delivering business value for you andfor them. New fu...
How can I learn more?It’s easy to learn more about how Windows 7 can benefit your business. Microsoft has providedaddition...
This document supports a preliminary release of a software product that may be changed substantially prior to final commer...
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Delivers Business Value For You And Your Customers - A whitepaper by Windows 7 Professional

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Delivers Business Value For You And Your Customers - A whitepaper by Windows 7 Professional

  1. 1. Windows 7Delivers BusinessValue For You AndYour CustomersWindows® 7 delivers valuefor you and your smalland mid-size customers byhelping you:• Expand and enhance your customer service offerings• Provide customer service faster and more efficiently• Offer new, high-value solutions addressing critical customer challenges• Optimize the performance of solution offerings critical to your customer’s business
  2. 2. We have worked closely with partners like you to understand what makes you successful and how you canuse Windows 7 to provide new and improved services to customers in the current challenging businessenvironment.What Challenges Are Partners Like You Facing?Demands on value added IT services providers are increasing. Small and mid-sized customers’ needs areincreasingly sophisticated:• They have more workers on the road or in remote offices• They increasingly rely on data that must be secured• Some want to leverage IT to change the way they do business• However, the current economic crisis makes them think twice about IT investmentsYour Customers Trust You to Help Them Make the RightTechnology Decisions.Many of your peers, our valued partners, have shared how they are addressing the evolving needs of theircustomers. To meet these client needs and to improve their own business, partners are focusing on threebusiness priorities: SMB Customer Needs Partner Business Priorities • Customers increasingly expect more 1. Continuously improve customer service and service for less money deliver it more efficiently—including removing any barriers to service delivery and sales • Customers have more workers on the 2. Level the playing field for your SMB customers road or in remote offices by delivering high-value, enterprise class solutions • Customers increasingly rely upon data to their critical IT challenges, including remote that must be secured support, data security and backup, and more • Some customers aspire to use IT to 3. Build the right foundation for business critical change the way they do business CRM, ERP, and collaboration solution offerings— including Microsoft Dynamics™, SharePoint®, and Exchange. 1
  3. 3. How Will Windows 7 Help You Address Your Business Priorities?Working with our partners—ranging from those who offer a broad set of IT services to solution specialists—we have identified five common challenges to achieving these business priorities.This whitepaper provides you with a demonstration of how partners plan to use the new functionality inWindows 7 to address each of these challenges and achieve business priorities. These challenges illustratethe different ways that Windows 7 can create value for you and your customers. To see how Windows 7can help you improve your SMB offering, please turn to the challenges listed that are particularly relevantto your business: Partner Business Value to Your Business Priority Challenge Value to Customers Business1. Continuously A) Reduce time for • Better service for less Improve margins by Improve: Provide problem resolution money providing higher-quality better and more services faster B) Supply • Faster time to efficient customer uninterrupted LOB service application use via problem resolution and Windows XP Mode* less worker downtime2. Level the Playing C) Keep remote and • Receive high-value, Open up new, higher- Field: Deliver high mobile workers enterprise-class services margin revenue connected and value, enterprise- productive targeted at addressing streams class solutions small business and mid- to critical SMB D) Help ensure the market needs challenges security of customer data and provide off-site backup services3. Build the Right E) Offer a stable • A more stable, secure, Improve margins Foundation: and reliable IT and productive desktop from reduced support environment for Ensure optimal environment for mission burden the solution performance for services you critical solutions solution offerings Expand customer provide • Newest OS technology usage of the range (and all its benefits) with of solutions you offer legacy compatibility2
  4. 4. SMB Partner Challenge #1Continuously Improve: Reduce Helpdesk Callsand Accelerate Problem ResolutionMy customers rely on me to help them withtheir day-to-day IT problems. The faster I canidentify and resolve their issues, the better forthem – and for me.How Does this Provide Value to My Customers?Small to mid-size businesses without an IT department rely on external help with their daily issues involvinghardware and software. The more time that is spent fixing problems, the more their productivity suffers,and the more frustrated they get. Business owners expect their IT partners to:• Minimize the system downtime by reducing the time required to resolve the problem• Reduce problems by automating trouble shooting and repair• Empower users to solve the most basic problems independently• Focus on higher value IT services to address their core business concernsFind these resources at https://partner.microsoft.com/windows7What Value does this Bring to Partners Like Me?Reduce the cost of customer service by decreasing the time needed to provide it through fasterproblem diagnosis and remote maintenance.Strengthen relationships with customers by providing faster and better helpdesk services, leadingto loyal customers who are more receptive to doing additional business with you.Improve your company’s margins by generating opportunities to:• Free up expensive technical staff to work on higher value projects• Increase the number of customers each member of your organization can support 3
  5. 5. “Helpdesk support is labor intensive. It’s necessary, but not high value. Decreasing helpdesk calls means more margin for me. It would be great if we could rapidly reduce this time. Functionality like the Problem Steps Recorder could help us reduce our time to identify problem discovery by 50%. Most of the time, fixing the problem is the easy part; the hard part is determining what the problem is because the user usually forgets a step.” - U.S. VAR, Tim Freeze, UniComData Inc.How Does Windows 7 Enable Me To ImproveHelpdesk Effectiveness?Windows® 7 provides better tools to improve monitoring, self-repairing, SMB Partner Challenge #1trouble-shooting, and recovery of IT client environments:Features driving incremental margins: Continuously Improve:• Problem Steps Recorder: Records events leading up to a customer Reduce Helpdesk problem, which are then reproduced and sent to the helpdesk, Calls andAccelerate improving diagnosis capabilities—saving you time• Action Center: Provides a central location for notifications and Problem Resolution troubleshooting, where users can fix basic problems—saving you time• Windows Troubleshooting Platform: Automatically detects and attempts Windows 7 Enables to repair problems, such as display or networking issues—you can extend a Better Solution the platform with your own troubleshooting packs Windows 7 providesService enhancing features tools that make helpdesk• Windows Recovery Environment and Startup Repair: services more efficient Provides an environment for detecting and repairing errors when and productive, enabling Windows 7 fails to boot better service to the IT customer and additional business opportunities for the IT partner.4
  6. 6. SMB Partner Challenge #2Continuously Improve: Ensure UninterruptedLine-Of-Business Applications My customers can enjoy the benefits of Windows® 7, knowing that their line-of- business applications will work. That’s a big part of what they base their decision for or against a new OS on.How Does this Provide Value to My Customers?Customers upgrading to gain the benefits of Windows 7 need to be assured that they can still run their LOBapplications. Business owners have invested significant capital in their software. Windows 7 allows themto have an up-to-date desktop environment while maintaining critical LOB applications without the cost ofbuying new software. Owners increasingly expect their IT partners to:• Ensure uninterrupted access to critical line-of-business applications• Provide a seamless transition to the new operating system• Reduce barriers in maintaining previous software investmentsFind these resources at https://partner.microsoft.com/windows7What Value does this Bring to Partners Like Me?Increase your ability to sell Windows 7 and related products and services by removing a major barrierto the OS upgrade. Microsoft has worked with many software partners to ensure application compatibility.For custom and/or legacy LOB applications, Windows XP Mode provides a safety net for applications thatdon’t run on Windows 7.Strengthen relationships with customers by sending a clear message that you understand their concernsabout the investments they’ve made in their business software and that you’re providing a solution that takesthat into account and ensures continued use. 5
  7. 7. “Windows XP Mode is huge. If the LOB application doesn’t work, there is not a lot I can do as a partner. Recommending and selling OS upgrades and then having LOB applications not work on the new OS does nothing to build trust with the customer. ” - U.S. VAR, A. Weber, ABT ConsultingOpens gateway to new revenue streams by:Providing a conversation starter about a new server for the virtualizationof the LOB server, as well as virtualization related services “If I didn’t have to worry about the compatibility of an LOB application, I could easily set up SharePoint services, and help them upgrade their OS. Depending on the labor, hardware and licensing, it could add up to as much as $5,000 in sales.” - U.S. VAR, Michael Finley, Aristocrat Computer Services SMB Partner Challenge #2How Does Windows 7 Enable Uninterrupted Continuously Improve:User Productivity? Ensure Uninterrupted Line-of-BusinessWindows® 7 Professional and Ultimate help you to ensure your clientscompatibility for their LOB applications ApplicationsFeature driving additional revenue:• Windows XP Mode*: Provides the ability to run “legacy” LOB applications in Windows 7 Enables a virtual Windows XP environment— you can extend your scope of services a Better Solution by enabling and setting up Windows XP Mode Windows 7 has beenService enhancing feature: pre-tested to ensure• Microsoft Application Compatibility Toolkit (ACT): compatibility with an Assesses application compatibility with Windows 7 extensive array of LOB applications; a virtualized*Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows Windows XP Mode furtherXP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such ensures compatibilityas Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded with many productivityfrom www.windows.com/business/downloads. For more information on system requirements, application currentlygo to www.microsoft.com/virtual-pc. running on Windows XP.6
  8. 8. SMB Partner Challenge #3Delivering Enterprise Class Solutions: Keep Remoteand Mobile Workers Connected and Productive My customers often work remotely and they need the same excellent support for their branch offices and mobile users that I provide them in their home office.How Does this Provide Value to My Customers?Supporting mobility is increasingly a requirement for small and mid-sized businesses. Business owners andmanagers need to know their employees can be productive working from home, in a branch office or onthe road, no matter what network they’re working from. They increasingly expect their IT partners to help:• Ensure easier access to corporate resources and data no matter what network they’re on• Ensure mobile and remote office users receive the same level of data backup and security• Increase mobile and remote office user uptime and productivity• Ensure robust connections to critical line-of-business applicationsFind these resources at https://partner.microsoft.com/windows7What Value does this Bring to Partners Like Me?Increase efficiency for supporting remote and mobile users by ensuring you have more effective connectionsto them. This will cut down on support time and cost, and remove the need to send valued employeeson-site to diagnose minor issues.Strengthen relationships with customers with superior support, leading to loyal clients who are morereceptive to doing additional business.Create new revenue streams by ensuring reliable connections are in place between remote and mobileworkers and their central offices, enabling you to:• Sell additional server and mobile infrastructure• Sell additional support services and network services and equipment for remote and mobile users• Expand remote backup / business continuity services for remote and mobile users• Expand solutions sales to remote and mobile users for access to LOB applications 7
  9. 9. “With Windows 7 we are able to better support our clients’ satellite offices. Because ofVPN Reconnect the connection is stable and constant, we are able to provide remotesupport to our client [this way], which saves us time and resources and we can deal withmost support tickets online. [It also helps us] retain those clients that have satellite officesrather than those satellite offices being contracted out to a competitor or a local company.” - U.K. VAR, Ryan Newman, Scootek“Removing mobile connection problems could save as much as 5 hours a month perclient. It may not seem like a lot, but when those issues happen it’s painful for thecustomers because they get irritated, and it’s painful for us because it is challengingto diagnose their problem remotely.” - U.S. VAR, Robin Saacks, TimAc SolutionsHow Does Windows 7 Help Me Sell RemoteSupport Services and Keep Customers Connected?Windows® 7 allows you to more effectively and efficiently support your customers’mobile and remote workers by automating and streamlining common connectivitytasks. Windows 7 also integrates tools that on previous operating systems required SMB Partner Challenge #3costly add-ins or time-consuming help desk support:Features driving additional revenue: Delivering Enterprise• DirectAccess on Windows 7 Ultimate and VPN Reconnect: Enable mobile Class Solutions: Keep PCs to connect to the core network and stay connected—providing server Remote and Mobile and mobile infrastructure sales opportunities Workers Connected• Device Stage: Create a personalized experience between a consumer’s mobile device and their computer; facilitate finding and using devices on and Productive different networks—leading to increased mobile device, infrastructure hardware and software sales, as well as service opportunities Windows 7 EnablesService enhancing features: a Better Solution• BranchCache™ on Windows 7 Ultimate: Improve the experience of users in branch and home offices by caching content from the core network for Windows 7 enables higher quicker local access levels of productivity and• Location Aware Printing and Networking: Remembers users’ printer and enterprise-class access and network settings from one network to the next without having to reconfigure support for customers with• Network Connection Wizard: Allow users to quickly connect to and configure distributed locations, net- network connections through an easy user interface works and PCs.• Windows 7 provides support for connecting to mobile broadband networks, such as HPSA• Domain Join: Windows 7 Professional is the first Windows SKU to offer domain connectability• HomeGroup: Makes it easier to connect to computers in networks that don’t have servers8
  10. 10. SMB Partner Challenge #4Delivering Enterprise Class Solutions: ProtectYour Customer’s Data and Provide Backup Services My number one priority is the security of my clients’ data. Backup is a critical service for me to provide because of the assurance my client derives from it.How Does this Provide Value to My Customers?Customers are increasingly aware of how critical data is to their business. Business owners andmanagers need to know that their data is secure, backed up, and restorable. They increasingly expecttheir IT partners to help:• Ensure that data is fully backed up effortlessly and consistently• Ensure that data can be recovered quickly if a loss occurs• Proactively provide solutions to ensure that sensitive corporate data is protected against both internal and external theft• Ensure that regulatory compliance is metFind these resources at https://partner.microsoft.com/windows7What Value does this Bring to Partners Like Me?Build trust and strengthen relationships with customers by helping them avoid catastrophic datatheft or, if data is accidentally lost, quickly recovering it. Proactive support leads to loyal customers morereceptive to discussing additional services.Create new revenue streams via data protection and backup features, leading to the opportunity to selladditional supporting hardware and services to your customers:• New and incremental hosted backup and business continuity services providing recurring revenue• Additional data storage and archiving services in your data center• Recovery services when data is lost 9
  11. 11. “There are so many solutions out there, and getting a backup solution that is easy to useis a challenge. If the data backup solution is built into the OS, like Advanced Backup,it’s helpful. If you can charge $500 to set up backup, and if we can do it in 15 minutesinstead of 2 hours, we make a great margin, or we can return value back to the customer.We look for solutions like this to drive exponential growth. It also allows us to develop therelationship with the customer more quickly by demonstrating that we are proactive.” - U.S. VAR, Bill Bach, Goldstar Software Inc.“Having the backup conversation indicates that we are being proactive and we havetheir best interest in mind. When you have people’s best interests in mind they will notleave you. Growing our remote backup business has been a focal point for us, becauseit’s a lucrative business model. For a typical customer with 25PCs and a server, we canmake a few hundred dollars a month. It’s insurance, they can set it and forget it.” - U.S. VAR, Tim Freeze, UniComData Inc.How Does Windows 7 Help Me Provide Data SMB Partner Challenge #4Protection, Backup And Business Continuity? Delivering EnterpriseWindows® 7 allows you to more effectively and robustly protect your customers’ Class Solutions:data from theft or accidental loss through new encryption technology, advanced Protect Customer’sbackup features, and the ability to restore previous versions of files: Data and ProvideFeatures driving additional revenue: Backup Services• Advanced Backup: Helps ensure more effective, consistent, and easy to manage backups by customer employees—increasing the opportunity to sell Windows Server® 2008, related infrastructure, and recurring backup services Windows 7 Enables a Better Solution• BitLocker™, BitLocker to Go™, and Encrypted File System on Windows 7 Ultimate: Helps stop data theft through encrypting files, entire volumes, and Windows 7 enables more portable storage devices (i.e., USB drives)—you can increase your scope of robust data protection services with initial setup and recovery of lost data and security and allowsService Enhancing Feature: customers to be more confident that their data • Restore Previous Versions: Takes snapshots of files that users can restore is safer and securely in case they accidentally delete a file or it becomes corrupt backed up.10
  12. 12. SMB Partner Challenge #5Provide The Right Foundation For YourSolution Offerings My customers depend on me to work with them to transform the way they do business with the solutions we provide, and to ensure the right supporting technology is in place.How Does this Provide Value to My Customers?Mid-market customers are increasingly looking to ERP, CRM, and productivity solutions, including MicrosoftDynamics® and SharePoint®, to streamline their business. However, solution applications work optimallyon a stable and reliable desktop environment. Therefore, owners increasingly expect their IT partners to:• Proactively provide the most stable and reliable desktop environment for their solutions applications• Provide effective and timely backup• Minimize IT environment disruptions• Ensure productivity of mobile and remote workers by enabling them to have more secure and consistent access to solution applicationsFind these resources at https://partner.microsoft.com/windows7What Value does this Bring to Partners Like Me?Strengthen relationships with customers by ensuring they have most stable and reliable desktop environmentfor their solutions applications, including Microsoft Dynamics, SharePoint, and unified communicationsGain customers’ trust by protecting solutions based data, leading to increased openness for newIT investments.Create new revenue streams by enabling new and expanded solution installations and the supportinginfrastructure services:• Expand solutions sales for remote and mobile users, who may not be currently employing them due to limited network connectivity 11
  13. 13. • Additional support services for remote and mobile users• Expand remote backup / business continuity services to help secure LOB data and sell Windows Server® 2008 “The quality of VPN over broadband has been a challenge with Microsoft Dynamics, so the ability to stabilize VPN would be critical to ensure a stable working environment for remote workers.” - U.S. VAR, Jacob Alifrangis, BrainDonors “Data backup is critical. If your files are electronic, that data better be secure and backed up off-site. I am the first call if someone has a data issue with our Dynamics solution. That’s why backup is the first thing I check when I go onsite. Remote data backup services could also help contribute to an addi- tional revenue stream.” - U.S. VAR, A. Weber, ABT Consulting SMB Partner Challenge #5How Does Windows 7 Help Me Create Provide the RightThis Environment? Foundation for Your Solution OfferingsWindows® 7 allows you to provide the backup solutions and remote access tohelp ensure that LOB applications will be highly secure and accessible to all viathe following features: Windows 7 EnablesFeatures driving additional revenue: a Better Solution• DirectAccess (Windows 7 Ultimate) and VPN Reconnect: Enables Windows 7 provides the mobile PCs to connect to the core network and stay connected– an right foundation for solutions opportunity to sell solutions licenses to new users applications through• Advanced Backup: Ensures more effective, consistent, and easy to manage advanced backup services backups by customer employees—increasing the opportunity to sell Windows and uninterrupted Server 2008, related infrastructure, and recurring backup services connectivity to remote offices and mobile workers.Service enhancing features:• Encrypted FileSystem and BitLocker™ on Windows 7 Ultimate: Encrypts file contents to protect against data theft12
  14. 14. Windows 7 helps you to improve the way you serve your SMB customers, delivering business value for you andfor them. New functionality allows you to:• Provide more efficient support, thus improving your margins• Create fresh revenue streams via new features in the OS• Strengthen your role as a trusted advisor to your customers, making them more loyal and open to new sales opportunitiesWindows 7 Enables You to Achieve Your Priorities andRecognize Clear Business Value: Improved New Challenge Accomplished Customer Increased Higher Revenue Business Priority with Windows 7 Relationships Sales Margns Streams1. Continuously A) Reduce time for Improve: Provide problem resolution better and more efficient customer B) Supply uninterrupted service LOB application use via Windows XP Mode2. Level the Playing C) Keep remote and Field: Deliver high mobile workers value, enterprise- connected and class solutions productive to critical SMB challenges3. Build the Right D) Help ensure the security Foundation: of customer data and Ensure optimal provide off-site performance for backup services solution offerings E) Offer a stable and reliable IT environment for the solution services you provide 13
  15. 15. How can I learn more?It’s easy to learn more about how Windows 7 can benefit your business. Microsoft has providedadditional information, sales materials, and input from other partners on their partner web site:https://partner.microsoft.com/windows7*Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs onWindows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Modeand Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on systemrequirements, go to www.microsoft.com/virtual-pc.14
  16. 16. This document supports a preliminary release of a software product that may be changed substantially prior to final commercial release. This document isprovided for informational purposes only, and Microsoft makes no warranties, either express or implied, in this document. Information in this document, in-cluding URL and other Internet Web site references, is subject to change without notice. The entire risk of the use or the results from the use of this documentremains with the user. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and eventsdepicted in examples herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person,place, or event is intended or should be inferred. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rightsunder copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means(electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation.Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document.Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to thesepatents,trademarks, copyrights, or other intellectual property.© 2009 Microsoft Corporation. All rights reserved.Microsoft, Windows, Windows 7, Windows XP, Windows Vista, Microsoft SharePoint, Microsoft Dynamics, and Microsoft Exchange are trademarks ofthe Microsoft group of companies.All other trademarks are property of their respective owners.Part No. 099-94973

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