Content marketing continues to prove itself as an effective tactic for generating quality sales leads. With most buyers now doing their own research on the Web before having any contact with a salesperson, the need to create and offer compelling, informative, relevant content for those buyers is more critical than ever. However, most marketing organizations are finding that content marketing is easier said than done. In this e-book, the author presents ten all too common content marketing mistakes and how to avoid them.
Readers of this e-book will learn:
* The three key areas on which to focus
* Ten common content marketing mistakes, and how to avoid them
* Tips for success in content marketing
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