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One of the most effective methods of reaching and influencing potential buyers and convincing them to identify themselves as prospects is content marketing. Learn why in this 15-page e-book Seven Ways Content Marketing Improves Lead Generation Results.
With the many different ways to generate sales leads available today, determining the best mix and the optimal areas for investment can be a challenge. Content marketing is a smart choice because it produces excellent results and the return on investment is outstanding.
Content marketing involves the creation and promotion of compelling content that educates and informs readers about topics relevant to your products or services.
The use of emails, blogs and social media to promote your content puts your brand and your content offer right in the hands of your targets and induces them to identify themselves as interested in what you're selling.
In this flipbook, the authors lay out seven ways that content marketing improves lead generation results. Readers will learn the following:
* The definition of content marketing
* Seven different features of content marketing that enhance lead generation efforts
* How to put content marketing to work for your organization
You may also benefit from receiving a complimentary marketing assessment from WinGreen Marketing Systems. We’ve helped technology companies all over the United States increase their inbound sales leads by 100% to 500% while reducing cost-per-lead by as much as 75%.
Contact us for a 30-minute, 100-point assessment at (650) LEAD GEN or at http://wingreenmarketing.com/complimentary-content-marketing-assessment/.