Technopolicy Network

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Presentatie tijdens deelsessie over 'Government' op het 9de congres van het Technopolicy Network, dat plaatsvond op C-mine in Genk

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Technopolicy Network

  1. 1. WelcomeWim DriesMayor Genk – 18.09.2012
  2. 2. Small cities canmake a differenceCulture – Creativity – InnovationThe key to success
  3. 3. John Cleese:“If you want creative workers, givethem enough time to play”
  4. 4. Creative industries as drivers ofregional growth & cohesion6th Cohesion Report (2009) focuses on ‘creative andinnovative regions’ to contribute to deliver the LisbonStrategy.- Regional dimension- Dynamic in soft and hard innovations- Cross-sectoral impact
  5. 5. Creative and cultural clusters forEuropean regionsDefinition for ‘creativity’: multi disciplinary way ofmixing culture, art, innovation and technology- Creative industries: strong high tech / R&D content;manufacturing or services; anchored but mobile- Cultural industries: mass production of artistic content =cultural enhancement of economy- Experience economy: the commercialisation ofexperiences, heritage & tourism, …
  6. 6. What creative policy for Europe?- Investment in human capital Talent- Tolerance towards soft and artistic skills- Understandig of places’ cultural resources and theireconomic value- Combination of soft and hard innovation- Combination of manuf+services hybrid goods andservices with strong and unique competitive advantage- Local and global linkages (digital tech, media, ICT)
  7. 7. Conclusion:Cultural Creative Industriesdepend on talent, context,networking and entrepreneurialdynamismBron: Dr. Lisa De Propris – University of Birmingham – Birmingham Business School
  8. 8. Creativity anddesign in Genk
  9. 9. 1. Communal policy: room for designDesign = part of the city’s innovation policy Growing towards a creative manufacturing and know how economy • By reinforcing the economic structure • By supporting new entrepreneurship • By preventing the brain drain Design as a lever for the communcal policy and supporting private initiatives
  10. 10. 2. Ideas / points of view of designAesthetic surplus value in the city sceneRenewing and broadening communalEconomic development opportunityCity’s marketing instrumentLevers for development
  11. 11. Kattevennen –NPHK
  12. 12. Public library
  13. 13. Privat living
  14. 14. 2. Ideas / points of view of designAesthetic surplus value in the city sceneRenewing and broadening communalproductsEconomic development opportunityCity’s marketing instrumentLevers for development
  15. 15. O-parade – 1st of MayCreative talent in Genk
  16. 16. Creations in public areaColumn - Luciano Fabro Pieter Vermeersch
  17. 17. Gadgets and souvenirs“Genker servet” Linde Hermans 1st of May egg cup Wristband GenkonStage Piet Stockmans Michaël Verheyden
  18. 18. 2. Ideas / points of view of designAesthetic surplus value in the city sceneRenewing and broadening communal productsEconomic development opportunities Fostering and stimulating the potential Creating a fertile soil Bringing forth innovative projectsCity’s marketing instrumentLevers for development
  19. 19. Fostering and stimulating the potential A solid ground for creative entrepreneurs in Genk & Limburg Nascom Painting with Light HUMIN CarbonMichaël Verheyden Eden Design
  20. 20. City motive: Turning problem situations into opportunitiesA diverse conversion process
  21. 21. Give the site, with respect to the past,a new and significant function withinthe city Strong and impressive industrial heritageExtensive complex of monumentalbuildings - buildings andinterior/equipment are classified -conversion is no simple task Give the site a powerful role in the Genk city label: innovation, creativity and sustainability
  22. 22. 4 development pillars: creativity as carrier Tourism & recreational offerings1 Tourism, slag heap, cultural heritage Stimulating creative economy2 Projects, business center, companies,2 business events Artistic creation and presentation3 Stage rooms, exhibitions, meetings, products and projects Education: Media & Design Academy4 Faculty of Arts
  23. 23. 2. Ideas / points of view of designAesthetic surplus value in the city sceneRenewing and broadening communal productsEconomische ontwikkelingsopportuniteitEconomic development opportunityCity’s marketing instrumentLevers for development
  24. 24. Instruments for marketingFortify the image and the promotion potential ofthe city Increase the city’s attraction Stress the city’s entrpreneurial charachter through innovative initiativesCommunicating through new media
  25. 25. 2.Invalshoeken van designAesthetic surplus value in the city sceneRenewing and broadening communal productsEconomische ontwikkelingsopportuniteitEconomic development opportunityCity’s marketing instrumentLevers for development: Thor Park Waterschei
  26. 26. HARDWARETHOR PARK WATERSCHEI
  27. 27. High-quality business park Science ParkMain Building
  28. 28. Main Building- Facilities: restaurants, MICE, childcare, …- Leisure Edutainment- Manifesta 9 (June October 2011)
  29. 29. High-quality business park- Small & Medium size users- Large space users- Public private partnership for infrastructure development
  30. 30. Science Park- In cooperation with K.U.Leuven / KHLim / UHasselt / LRM / POM- Foundation of Holding with subsidiaries for infrastructure development
  31. 31. Science Park - ENERGYVILLE- Pioneering Company- Collaboration between K.U.Leuven / VITO / IMEC
  32. 32. “Another word for creativity is courage”
  33. 33. “Creative people cluster in places that are centres of creativity and also where they like to live” - Richard Florida
  34. 34. Thank you!www.genk.be - info@genk.beYou can find this presentation on:www.slideshare.com/wimdries

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