Wisdom Realty… provides innovative solutions to help enhance and protect yourequity.Wisdom Realty is a privately owned Real Estate Brokerage led by William L.Watkins, Jr. with years of experience in real estate. William is a Licensed Broker inIL.Wisdom Realty’s Commission Lock TM is a revolutionary real estate sales programdesigned to help homeowners keep more of their hard earned equity.The program charges commission not on the increased value of the property afterit sells, but on the current market value upon entry into the program.
The Need: The Cyclical Real Estate MarketFor most people, their home is their biggest investment. If their market crashes, so can the equity in their homeand along with it, their plans for retirement, children’s education, and so on.The common perception is that real estate always appreciates. Overall, it is true that real estate tends toappreciate. But as events of the last 6 years underscore, rising real estate values are not inevitable. And, evenwhen real estate values increase overall, there are hundreds of real estate markets in the U.S. and some declinefrom time to time. The question to be asked is when you want or are forced to sell your home, for any reason,where will the market be? Even in an appreciating market, buyers can experience significant increases anddecreases in the value of their home. By mid-2008 the majority of housing markets in the U.S. were overvalued,with a sluggish real estate market projected for years to come. As a home represents the largest asset for morehomeowners, a market drop can have devastating consequences.With most investments, there are ways to hedge, or reduce the risk of loss. To date, nothing has ever been offered to protect homeowners in their number 1 investment.The Wisdom Realty’s Commission Lock™ program is designed to stop equitystripping by the antiquated traditional real estate industry.
The Threat of Financial Loss to Homeowners in Todays Market? …Catastrophic• U.S. is in the worst market since the Depression.• Housing Declines on a National Level.• Expected Losses range from 1% to 30% before recovery. There are NO immune markets!
Prices down 21% through 2010Decline to Continue through 2017 and Beyond* *Case Shiller Index limited to large U.S. markets as a reflection of the national market.
Sample of Top 100 Markets to Decline Botto Peak-to-bottom priceRank Area m decline (%) 1 Stockton CA 08Q4 -25 2 Palm Bay-Melbourne-Titusville FL 08Q4 -24.9 3 Sarasota-Bradenton-Venice FL 08Q3 -24.8 4 Reno-Sparks NV 09Q1 -22.4 5 Modesto CA 08Q3 -22.3 12 Phoenix-Mesa-Scottsdale AZ 08Q2 -17.8 18 Lansing-East Lansing MI 09Q1 -15.7 19 Bakersfield CA 09Q1 -15.6 24 Santa Rosa-Petaluma CA 08Q4 -14 28 Baltimore-Towson MD 09Q2 -12.8 44 Miami-Miami Beach-Kendall FL 08Q4 -9.9 53 Colorado Springs CO 08Q3 -7.8 54 Boise City-Nampa ID 08Q4 -7.7 57 Lakeland FL 08Q3 -7.5 58 Portland-Vancouver-Beaverton OR-WA 08Q4 -7.2 77 Chattanooga TN-GA 07Q4 -3.5 78 Tulsa OK 07Q4 -3.4 79 Salt Lake City UT 08Q3 -3.4 84 Seattle-Bellevue-Everett WA 08Q3 -2.9
30-70% of Markets Expected to Decline through 2013 80.00% 70.00% 60.00% 50.00% 40.00% OFHEO NAR 30.00% 20.00% 10.00% 0.00% 2008 2009 2010 2011 2012 2013Projections based on historical results of Office of Federal Housing and Employment Office (OFHEO) and the NationalAssociation of Realtors (NAR).
Homes to Lose 5-9% Per Year (Weighted Average of Expected Decline of Down Markets) OFHEO NAR 0.00% -2.00% -4.00% -6.00% -8.00% -10.00% 2008 2009 2010 2011 2012 2013 OFHEO -5.91% -9.94% -9.37% -8.10% -5.38% -3.63% NAR -6.55% -6.91% -5.38% -5.02% -4.24% -3.70%Projections based on historical results of Office of Federal Housing and Employment Office (OFHEO) and the NationalAssociation of Realtors (NAR).
What If?Sometimes The Worst Case Scenario Actually HappensHundreds of Billions of Dollars are Lost in every Real Estate BubbleOf Course The Value of a Single Home is only a few Thousand Dollars……But, Why Risk It
The Commission Lock is the best real estate marketing program for homeowners. It will helpthem realize the best return on one of their biggest investment--their home and Wisdom Realty is theonly Real Estate Brokerage firm offering it to the general public. Unlike the traditional real estate process where the homeowner is charged a 6%+ commission on the increased value, Wisdom Realty’s Commission Lock™ program places it clients into the program before there is a need to sell and charges a reduce commission base on the current market value at time of entry. At the time the house is sold, having prepaid, the homeowner would not have to pay any money at closing. If the home happens to sell for less than the value the prepaid commission was based on, the seller would receive a refund at closing. The transaction is structured as a Prelisting Agreement—convert to a conventional Listing Agreement (Open Listing Agreement rate of 1.95%-2.10% or 2.11%-2.50% rate for Exclusive Right to sell Listing) when the home goes to Active Status. This not an insurance policy.
Sample of a Local Market Fluctuation… Boston-Quincy, MA (MSAD) MA 2003 3 223.29 Boston-Quincy, MA (MSAD) MA 2003 4 234.22 Boston-Quincy, MA (MSAD) MA 2004 1 238.64 Boston-Quincy, MA (MSAD) MA 2004 2 244.62 Boston-Quincy, MA (MSAD) MA 2004 3 256.41 Boston-Quincy, MA (MSAD) MA 2004 4 261.02 Boston-Quincy, MA (MSAD) MA 2005 1 266.97 Boston-Quincy, MA (MSAD) MA 2005 2 272.84 Boston-Quincy, MA (MSAD) MA 2005 3 276.51 Boston-Quincy, MA (MSAD) MA 2005 4 279.6 Boston-Quincy, MA (MSAD) MA 2006 1 281.13 Boston-Quincy, MA (MSAD) MA 2006 2 276.78 Boston-Quincy, MA (MSAD) MA 2006 3 275.28 Boston-Quincy, MA (MSAD) MA 2006 4 276.53 Boston-Quincy, MA (MSAD) MA 2007 1 275.05 Boston-Quincy, MA (MSAD) MA 2007 2 270.42 Boston-Quincy, MA (MSAD) MA 2007 3 266.59
COMMON TERMSMarket Index: Direct Homeowner Sale:Relative index used to measure localized markets. Refers to a sale directly to the homeowner and often is used to describe the baseline commission rate for a particular market.Commission Lock:Refers to Prepaid Commission Advance Marketing program. Distribution Sales:Program Pricing:The amount paid in a percentage for a homeowner to participate under A bulk sale to a Builder/Developer or other in mass quantity.Commission Lock program. Strategic Partner:Exclusion:Time period from date of entry into the Commission Lock program to when An individual or entity who has aligned their expertise and services with Wisdomthe homeowner can place the home in active sale status. Realty.Application:The first step in completing the necessary paperwork requesting approval for Bulk Contract Agreement:participation in the Commission Lock program. An agreement with a builder or developer whereas they have committed aUnderwriting: certain amount of their respective inventory.Process the application goes through for company approval of the individualsrequest for Commission Lock. Ad Hoc Agreement:Coverage Term: Non committed agreement with a builder or developer whereas they wish toPeriod to which an individual’s Commission Lock program will be valid. participate in selling Commission Lock on a as needed basis.
How Commission Lock Works…Premium Pricing:Prepaid Listing Agreements will be underwritten individually and typically priced between 1.95% and 2.50% of the home’svalue. The average commission is approximately 2%. Individual market characteristics and the listing agreement type i.e.,Open Listing agreement or an Exclusive Right to Sell agreement may determine a higher listing commission. Variousfactors may impact the price of the program,; whether the home is the primary or secondary residence, owner occupiedor not, or whether the program is financed etc. Geographic and market considerations are based on industry and ourproprietary analysis of the market.Exclusion and Limitations:Coverage is effective 18 to 24 months after entrance into program (depending on geographic/market considerations) andcontinues for life of ownership. Can be use in a 1031 exchange as long as certain conditions are met and is onlytransferrable to immediate family members. Homeowners do not qualify for the program if… •The need to sell is immediate. •The home is in Foreclosures. (Except for REOs from qualifying Institutions)
Commission Lock is available for any whole ownership real estate products. Single Family Townhomes Condos LotsIt does not matter how long the home has been owned. 6 months….60 years Everyone Qualifies!
Below is examples of how Commission Lock would save a home owner thousands in commission.ExampleIn 2008, Mr. Jones purchases a home for $300,000 and decided to enter the Commission Lock program—for $6,000 prepaid hiscommission and hedge against the market’s wild swings. In 2011, Mr. Jones sells the home for $375,000. Since Mr. Jones prepaid he neednot worry about bringing any money to the closing table. But, had Mr. Jones sold the home for $375,000 without using the CommissionLock program and decided the traditional real estate process was his preferred method using a traditional agent, Mr. Jones would havepaid $22,500 in commission. That’s a difference of $16,500. That’s sixteen thousand dollars that Mr. Jones decided to give to agent whohad no hand in helping him build his equity. And, just image had the value dropped from the original purchase price when Mr. Jonesneeded to sell he would have paid a traditional commission by using a traditional agent (6%). Had he used Commission Lock and the valuehad dropped he would have come away from the closing table with cash. Here are the numbers: Say the sale price was $268,000 at 6%that is $16,080 in commission that the traditional firm would have charged Mr. Jones. Compare that to Commission Lock’s $5,360 adifference of almost $11,000 and Mr. Jones would have receive a refund of $640 at closing. Wisdom Realty’s Commission Lock is the New Real Estate Program without the Risk!
What kind of a Product is this?• Is this Insurance? No. It’s a prepaid commission advance marketing program for your largestinvestment. Your Home!• Is this an Investment? Yes. It is entered into with the understanding it’s the real estate agent’s duty to getyou the highest return on your investment. It is the best way to stop equity stripping; a Equity Enhancing tool Design to Protect your Investment dollars.
How to Pay for It…In many circumstances the Buyer if buying when entering the program or the homeownerwill cover the cost of entering the program. • Make a one time payment. • Finance it through your Mortgage Company. • Use your home’s equity. • Pay with a credit card.
How to Pay for It… The ultimate goal in the current economy is to establish a real estate industry where theCommission Lock product is offered via your mortgage company, in most all circumstances (seeStrategic Partner and Bulk Sale Section) In this scenario the premium is paid for by… • The Builder or Developer • The Seller of a home • The Mortgage Company • Rolled into the mortgage
Who Holds the prepaid commission…•The prepaid commission is immediately placed in a 3 rd party custodial account.•You set up the custodial account with your mortgage company.•These funds are tax deferred and can not be used for any other purpose other than to pay commission.•The company operates on a transparency concept. Anyone at anytime can view the account balance.•Quarterly reports will be issued, advising all contract holders of the current balance and the projectedbalance in the forthcoming quarter.
What is the Processing Fee for…•The fee is a charge that covers the cost associated with placing the homeowner into the program.•Application processing to include pre-market agreement and future Listing Agreement.•Floor plan development. • Actual drawing. • Measurements and calculations. Radon testing.•BPO may or may not be included in processing fee cost. Depends on local market.•Home Profile development. (This is to assist in marketing the home beyond Traditional real estate descriptions)•Review disclosures with homeowners.•Review data on local market with homeowners•Review other equity enhancing and protection products.•Review Home Warranty and Home Maintenance options.•Fuel surcharge*(added depending on local fuel cost)
The Company was founded in early 2005. Theintent of the organization is to provide innovativesolutions to reduce real estate equity strippingthrough a variety of equity enhancing products.The company’s first product offered publicly is Commission Lock and it has intentionsto provide more products with the evolution of the market place. In essence,Commission Lock is just the first of many product offerings the company willestablish.For seven years the company has been developing the appropriate infrastructure andrisk aversion to offer the average homeowner the ability to hedge against losses inequity when their home is re-sold.This is the initial offering of the Commission Lock product.
The Company Vision for Growth Although the company does have intentions of offering the Commission Lock product to the averagehomeowner on a national basis the first 6-12 months of operation will be directly focused on the below… Direct sale to builders and developers Direct sale to insurance, mortgage companies and banks Developing a strategic partner network that spans every metropolitan region across the U.S., at the local level. Creating a name in the real estate industry of respect and trust Establishing an industry NEED for the product via Realtors, Insurance and Mortgage Brokers, Title Companies, Financial Advisors and Sellers in a R.E. transaction
What is a Strategic Partner?A Strategic Partner is a person or entity wishing to align their services andexpertise with Wisdom Realty to infuse the Commission Lock product at anational or regional level to help stabilize the real estate industry. The idealpartner is a company that understands the entrepreneurial spirit who has theability to affect change in a manner that benefit the broader economy.
A Strategic Partner… Is not an employee of Wisdom Realty Is a partner with Wisdom Realty Can be an individual or an entity Is generally an industry professional or an entrepreneur Focuses on providing the Commission Lock product to clients or Focuses on building an indefinite network who offers Commission Lock
The Cost of Doing Business…Wisdom Realty will support you in the following… Access to all inside information via a private log-in on the website Email materials Training and education on the products and company Strategy and network building oversight Application processing and underwriting Complete brochures on the Commission Lock product to get you started Conference call and on-site meeting support for potential bulk sales. Marketing materials for builders & developers as neededYou will be responsible for… Brochure cost beyond the original 15 Business Cards Travel cost incurred in the course of business, Cell phone and landline billsNote: Depending on your level of production, Wisdom Realty may decide to pay for the cost of marketing materials as it sees fit.
Becoming a Strategic Partner…1) Have an initial call with a company Executive to have your all questions answered.2) Complete the online sign up form on the website (Coming Soon w/HOMELS)3) Receive a Username & Password (Coming Soon w/HOMELS)4) Contact us to design any custom materials (your cost)5) Print any collateral materials at a local printer (at your expense)6) Verify which markets in your area are available and confirm terms & price7) Start Marketing!
Using The Strategic Partner Website… When your Agency & Referral Agreement has been signed request a username and password to the site. Go To www.commissionlock.com News & Resource SectionOn this website you find any and all information needed to begin your sales and marketing process. All information can be uploaded and used. You can also complete an online application for your Commission Lock customers right on the site which automatically forwards to the Wisdom Realty. Let us know if you have any questions!
Like To Offer Commission Lock …Contact Wisdom Realty and request Member ApplicationYou must be a Licensed Real Estate Broker to apply (Real Estate IndustryOnly) Educate yourself on Commission Lock and the Real Estate Market Choose an area to farm, obtain general pricing and terms for the area Prepare your presentation and have all your bases coveredFocus On Anyone And Everyone Who Has Direct Contact With A Homeowner.Commission Lock Is a Sales Tool For Many To Close More Deals While CreatingA Unique Market Advantage.
RealtorsNew source of revenue, new buyers and past purchasers. Help them understand how it can help them to make more sales. Supply them with the knowledge and the tools to exploit the products benefits. Make sure they know they get paid an upfront processing fee from their clients. Have them network with their realtor friends and contacts.Go to their office sales meetings and present Commission Lock. Get their broker on board with the offering and attempt to make it policy for thecompany. (Broker Must be Qualified as a Member by Wisdom Realty before their agentscan market the product).
Mortgage, Insurance,Title Companies, Financial Advisors andBanks Great for value added services. Help them understand how it can help them to make the most of their relationships. Supply them with the knowledge and the tools to exploit the products benefits. Make sure they know they can get paid for selling Commission Lock to their clients. Have them network with their friends and contacts. Go to their office sales meetings and present Commission Lock. Get their Leadership on board with the offering and attempt to make it policy for thecompany.
The Sales Process… Ensure all your appropriate paperwork is in order. Commission Agreements Etc. Identify possible Commission Lock buyers & S.P. Present the Commission Lock concept Register your leads with Wisdom Realty Have the Commission Lock Application completed and forward to the home office Underwriting will Forward the Approved Contract within 72 hours Deliver the contract to the applicant and review the terms & pricing Have the Commission Lock Client sign the Contract Collect the Prepaid Commission & Processing Fee Payment Confirmation of Participation will be sent to the ClientIf financed the customer will need to complete an additional application for finance approval
Closing a SaleRequest home office support as needed to support the sale. Sale Complete!
Builder and Developer Sales… Identify all possible distribution opportunities within your farm area. Arrange a meeting to present the Commission Lock concept Register your contact with Wisdom Realty Determine their interest for the respective project (s) Have the Builder/Developer Application completed and forward to the home office forunderwriting pre-approval Underwriting will Forward the Approved Terms and Pricing on a “Term Sheet” within 4 businessdays Deliver the Term Sheet to the applicant and review the terms & pricing If agreed, have them sign the Term Sheet A formal contract will be sent to be signed by the companies representative. Use the Wisdom Realty Team to help Close Sales. We are always available to meet with builders and attend meetings as necessary.
Terms and Pricing: Terms and Pricing are 1.95% to 2.50% of the current market value of the home.There is a non-refunding processing fee of .15(15 cents) per sq. ft. up to 3500sq.ft. . 25(25 cents) thereafter. We are currently offering a introductory processing fee of$495 until the end of 2011. Market value determination must be based on either an full appraisal or B.P.O..The actual commission rate will be determine by you and your selected Real EstateBroker. If selecting the Open Listing Agreement option which is the least expensiveoption the commission rate will most likely be capped at a 2.10% commission rate. Please verify with your Broker for correct pricing for your market.
We are very excited to have you join our Wisdom Realty Team and look forward to supporting you through your many successes.GOOD LUCK ~ GOOD SELLING