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SEO, conversione e web analytics nell'automotive

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Caso studio dI un importante dealer Mercedes-Benz, un progetto web con connotazioni tipiche nell'automotive per un brand nel nuovo fino al multimarca dell'usato. Strategie e soluzioni SEO (analisi, strategia, implementazioni sul CMS), elementi di conversione e tecniche di monitoraggio attraverso vari strumenti.

Published in: Marketing
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SEO, conversione e web analytics nell'automotive

  1. 1. William Sbarzaglia Digital marketing Intera LA WEB ANALYTICS NELL’AUTOMOTIVE #wmf15
  2. 2. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Io, in breve William Sbarzaglia Digital marketing Progettazione web 15 anni SEO e Web Marketing E-commerce CMS Clienti Public Speaking Parlamento europeo, Lamborghini, Istat T3CampItalia, Festival Web Marketing
  3. 3. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Il real time marketing Perché la web analytics SEO e conversione Oggi Il caso studio Gli strumenti per l’analytics Il comportamento degli utenti Tecniche di interazione Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzarglia
  4. 4. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Analizzare le performance La web analytics Individuare dove intervenire Garantire efficaci monitoraggi sugli utenti Segmentare i clienti per azioni di marketing
  5. 5. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Apps & mobile analytics Social analytics Ecommerce Analytics La web analytics: tipologie
  6. 6. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing definizione evoluzione come nasce un progetto di real time marketing Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  7. 7. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing Il Real Time Marketing è un approccio al mercato che fa leva sulla capacità aziendale di rispondere velocemente ad eventi e stimoli esterni Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia “ ”
  8. 8. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing La variabile tempo Il confronto con la concorrenza Soddisfare velocemente una richiesta Intercettare un bisogno e proporre una soluzione Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  9. 9. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing
  10. 10. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Esempio: Black out del Super Bowl 2013
  11. 11. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing Migliorare la predisposizione delle persone verso il brand e potenziare gli altri strumenti di comunicazione usati.
  12. 12. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing Web site SEO Conversione Web analytics Real time marketing
  13. 13. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Il caso studio: l’automotive monomarca multimarca usato Km 0 limitazione geografica
  14. 14. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Il caso studio: l’obiettivo AUMENTARE LE CONVERSIONI
  15. 15. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Il caso studio
  16. 16. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Strategia SEO Web Marketing Festival - 19 e 20 Giugno 2015, Rimini Voglio QUELLA mercedes!!!
  17. 17. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia “mercedes classe cls 250 d 4matic” Strategia SEO Esempio di keyword: “mercedes classe cls 250 d 4matic grigia con tettuccio apribile” Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  18. 18. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  19. 19. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia gestionale CMS applicazione ad hoc catalogo auto title description url SEO auto SEO: automatismi e CMS Web Marketing Festival - 19 e 20 Giugno 2015, Rimini {
  20. 20. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia SEO: automatismi e CMS Web Marketing Festival - 19 e 20 Giugno 2015, Rimini
  21. 21. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia strategia SEO
  22. 22. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Strategia SEO
  23. 23. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia CONVERSIONE
  24. 24. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Elementi di conversione richiesta preventivi test drive download schede share phone call mobile Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  25. 25. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia USABILITA’ !!! USABILITA’ !!! USABILITA’ !!! Elementi di conversione
  26. 26. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia USABILITA’ !!!
  27. 27. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia USABILITA’ !!!
  28. 28. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  29. 29. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia La web analytics Web Marketing Festival - 19 e 20 Giugno 2015, Rimini
  30. 30. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia La web analytics Web Marketing Festival - 19 e 20 Giugno 2015, Rimini
  31. 31. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli strumenti
  32. 32. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli strumenti
  33. 33. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli strumenti + buon strumento di real time analytics
  34. 34. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli strumenti
  35. 35. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: conversioni
  36. 36. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: azioni
  37. 37. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: retention
  38. 38. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: funnel
  39. 39. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: le ricerche
  40. 40. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: le ricerche
  41. 41. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: le ricerche
  42. 42. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: ricerche per utente
  43. 43. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: ricerche per utente
  44. 44. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli utenti
  45. 45. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli utenti
  46. 46. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing nell’automotive la concessionaria offline concessionaria virtuale azioni su utenti
  47. 47. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing nell’automotive
  48. 48. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing nell’automotive
  49. 49. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing
  50. 50. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia La live chat
  51. 51. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia La live chat
  52. 52. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia La live chat Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  53. 53. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing: live chat
  54. 54. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Real time marketing: live chat
  55. 55. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  56. 56. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  57. 57. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli strumenti
  58. 58. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Web analytics: gli strumenti
  59. 59. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  60. 60. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia
  61. 61. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Risultati Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia + 60% lead da web a concessionaria immediata fiducia degli utenti
  62. 62. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Riepilogo Il real time marketing La web analytics Il SEO e la conversione Il caso studio nell’automotive Gli strumenti per l’analytics Il comportamento degli utenti Tecniche di interazione: la live chat
  63. 63. Web Marketing Festival - 19 e 20 Giugno 2015, Rimini - William Sbarzaglia Grazie! william@intera.it william_sbarza www.intera.it William Sbarzaglia

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