Content Marketing: Making Good Content

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Simplifying developing content for your content marketing strategy in 10 easy steps

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Content Marketing: Making Good Content

  1. 1. With 10 Easy TipsShirley Williams 1 Image by
  2. 2. Content Creation? or Content Curation?Just Make It GoodShirley Williams Image by 2 CarbonNYC
  3. 3. Quality Fresh Unique TargetedOverall PhilosophyShirley Williams Image by 3 By keristars
  4. 4. Content is valued through the eyes ofyour audience. ➲ Offer industry tips ➲ Answer key customer questionsContent Creation Tip #1Add ValueShirley Williams 4
  5. 5. Build Thought Leadershipthrough your work. Yourcontent. ➲ Build a rich library and resource on your siteContent Creation Tip #2Build Thought LeadershipShirley Williams 5
  6. 6. Turn customer questions towinning posts. ➲ Develop content with the answersContent Creation Tip #3Use Questions As PostsShirley Williams 6
  7. 7. Teach your audience. ➲ Teach your content ➲ Use storytelling ➲ Sell notContent Creation Tip #4Be A TeacherShirley Williams Image by 7 LexnGer
  8. 8. Develop Trust that will generate leads ➲ Build trust ➲ Develop relationships ➲ Balance lead generationContent Creation Tip #5Develop TrustShirley Williams 8
  9. 9. Make content development as anIntegrated priority. ➲ A mandatory activity ➲ Involve all your employeesContent Creation & Curation Tip #6Make A PriorityShirley Williams Image by 9 Rhino Neal
  10. 10. Filter quality content through theeyes of your audience. ➲ Search for quality ➲ Select for relevanceContent Curation Tip #7Be SelectiveShirley Williams 10
  11. 11. Demonstrate your Thought Leadership ➲ Write a short review for your selected article ➲ Provide context for your audience Content Curation Tip #8 Be A Curation EditorShirley Williams 11
  12. 12. Demonstrate your expertise: ➲ Share best practices, ➲ Drive innovation ➲ Track your competitorsContent Curation Tip #9Be HolisticShirley Williams 12
  13. 13. Align your content development effortwith your business goals. ➲ Remain focus ➲ Remain visible ➲ Measure your results ➲ Continuously improveContent Curation & Creation Tip #10Align Effort And Measure ResultsShirley Williams Image by 13 aussiegal
  14. 14. Shirley Williams Contact me via these links socialmediapearls.com @williampearl Thank YouShirley Williams 14

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