Information is a commodity...
Brand Monitoring: Feedback function
Industry Trends: New opportunities
Competitive Intelligence: Adjusting your strategy
Ideally putting you in a position to make
Educated business decisions
Reshaping entire markets
Redeﬁning the meaning of trusted sources...
From One‐to‐Many (old media)
to One‐to‐One‐to‐Many (social)
In your Listening Dashboard (monitoring tool)
Success formula, deﬁning the keywords (KW)
Garbage in Garbage out, it‘s still true...
Brand names as well as industry terms
That describe your product / service
That impact your industry
Names of opinion makers
Next, what‘s next?
...what is the conversation about
Review of goals and milestones
Don‘t trust someone who tells you to start with
goal setting, its wrong!
Get to know your audience ﬁrst!
Developing a social media policy
Internal review and processing of information
By trying a FREE trial of Imooty
No strings attached
Comprehensive and user friendly