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Brighton SEO- How reactive pr can lead to LINKS!

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My top five tips to turn reactive PR into LINKS:
1. Consume the news
2. Know your brand
3. Create a calendar of events
4. Don’t be afraid of failure
5. Dust yourself off and try again

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Brighton SEO- How reactive pr can lead to LINKS!

  1. 1. Confidential @WillHobson How reactive PR can lead to LINKS Will Hobson // Edit @WillHobson
  2. 2. Confidential @WillHobson Confidential Reactive PR @WillHobson
  3. 3. Confidential @WillHobson Confidential
  4. 4. Confidential @WillHobson Confidential
  5. 5. Confidential @WillHobson Confidential @WillHobson
  6. 6. Confidential @WillHobson Confidential How can we use this within Digital PR? @WillHobson
  7. 7. Confidential @WillHobson Confidential Amplify internal voices and spokespeople @WillHobson
  8. 8. Confidential @WillHobson Confidential Use social media as a reactive tool @WillHobson
  9. 9. Confidential @WillHobson Confidential @WillHobson
  10. 10. Confidential @WillHobson Confidential @WillHobson And as a proactive tool
  11. 11. Confidential @WillHobson Confidential Be aware of what other teams are doing @WillHobson
  12. 12. Confidential @WillHobson Confidential Find something relevant and trending @WillHobson
  13. 13. Confidential @WillHobson Confidential My five top tips for success @WillHobson
  14. 14. Confidential @WillHobson Confidential 1. Find the best way for you to consume news @WillHobson
  15. 15. Confidential @WillHobson Confidential Find a way to consume news, that works for you! @WillHobson
  16. 16. Confidential @WillHobson Confidential @WillHobson
  17. 17. Confidential @WillHobson Confidential @WillHobson
  18. 18. Confidential @WillHobson Confidential @WillHobson
  19. 19. Confidential @WillHobson Confidential @WillHobson
  20. 20. Confidential @WillHobson Confidential 2. Know your brand/clients' brand and audience @WillHobson
  21. 21. Confidential @WillHobson Confidential Paid teams usually have the best audience data as they have to make sure they’re paying to reach the right people @WillHobson
  22. 22. Confidential @WillHobson Finding your AUDIENCE
  23. 23. Confidential @WillHobson Confidential @WillHobson
  24. 24. Confidential @WillHobson Confidential https://radarly.linkfluence.com/login @WillHobson
  25. 25. Confidential @WillHobson Confidential @WillHobson
  26. 26. Confidential @WillHobson Confidential @WillHobson
  27. 27. Confidential @WillHobson ConfidentialConfidential @WillHobson
  28. 28. Confidential @WillHobson Confidential 3. Create a calendar of events @WillHobson
  29. 29. Confidential @WillHobson ConfidentialConfidential @WillHobson Use every event that could be relevant
  30. 30. Confidential @WillHobson Confidential @WillHobson Today is Roald Dahl Day!
  31. 31. Confidential @WillHobson ConfidentialConfidential @WillHobson@WillHobson
  32. 32. Confidential @WillHobson ConfidentialConfidential @WillHobson
  33. 33. Confidential @WillHobson Confidential 4. Don’t be afraid of failure @WillHobson
  34. 34. Confidential @WillHobson ConfidentialConfidential @WillHobson
  35. 35. Confidential @WillHobson ConfidentialConfidential @WillHobson
  36. 36. Confidential @WillHobson Confidential 5. Dust yourself off and try again
  37. 37. Confidential @WillHobson ConfidentialConfidential @WillHobson
  38. 38. Confidential @WillHobson Confidential Example Plan
  39. 39. Confidential @WillHobson Example Plan How reactive PR can lead to LINKS for – consumer price comparison site Event Date Shares in M&S fall today 02nd September UK ONS Employment Figures 10th September UK Retail Sales 19th September Royal Mail Strikes 24th September British Airways Delays 27th September 1. Consume the news 2. Get to know your brand 3. Plan
  40. 40. Confidential @WillHobson Recap How reactive PR can lead to LINKS 1. Consume the news 2. Get to know your brand 3. Plan 4. Failure 5. Be consistent and try again 6. LINKS! It should be part of your search strategy
  41. 41. Confidential @WillHobson Confidential Thank you Confidential @WillHobson
  42. 42. Confidential @WillHobson Get In Touch Confidential Will Hobson Head of PR William.hobson@edit.co.uk Follow me on Twitter @WillHobson Feel free to send any questions via LinkedIn https://www.linkedin.com/in/hobson william/

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