Employee Referral - Innovative Approaches without Referral Bonus

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Presented at the HREC (HR Excellence Center) 9th Recruiting and Staffing Conference and Showcase (July 16-17, Shanghai) http://www.hrecchina.org/_en/index_en.html

The topic was on an innovative Employee Referral Program. I discuss where my company does not offer referral bonus but yet, consistently yield above average referral rates.

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Employee Referral - Innovative Approaches without Referral Bonus

  1. 1. Employee   Referrals   Making  the  Most  (Referrals) of  Your  Program © iQoncept - Fotolia.com William  Chin Director,  APAC  Staffing 1Sunday, July 28, 2013
  2. 2. © gow27 - Fotolia.com A recruitment channel to identify potential candidates by leveraging on existing employee’s professional and personal network A recruitment channel to source potential candidates from existing employees’ professional and personal network 2Sunday, July 28, 2013
  3. 3. © laci619 - Fotolia.com The ORIGINAL Recruitment Social Network 3Sunday, July 28, 2013
  4. 4. Have a formal employee referral program www.careerbuilder.com © blanche - Fotolia.com Career Builder: Referral Madness eBook 69% 4Sunday, July 28, 2013
  5. 5. © hyunsuss - Fotolia.com Career Builder: Referral Madness eBook Rate employee referrals as the best ROI against other sourcing channels 82% 5Sunday, July 28, 2013
  6. 6. © Zdenka Darula - Fotolia.com External hires are generated through employee referrals “SHRM 2001 Employee Referral Program Survey.” Sullivan, Dr. John; “Advanced Employee Referral Programs—Best Practices You Need to Copy” 25-33% 6Sunday, July 28, 2013
  7. 7. www.careerbuilder.com © stockyimages - Fotolia.com Rate employee referrals generate the best quality of hires Career Builder: Referral Madness eBook 88% 7Sunday, July 28, 2013
  8. 8. © akiyoko - Fotolia.com OpEx 8Sunday, July 28, 2013
  9. 9. © Tan Kian Khoon - Flotilla.com © iQoncept - Fotolia.com Expectation  of   Staffing  to  Deliver 9Sunday, July 28, 2013
  10. 10. Time to Fill Cost per Hire Sourcing Channels Diversity Hiring Experienced Hires to Target New Grad Hires to Target First-Year Turnover Quality of Hire Interviews to Offer Offer Accept/ Reject Rate Customer Satisfaction More... © Creativa - Fotolia.com Recruitment  KPI 10Sunday, July 28, 2013
  11. 11. Advertising + Agency Fees + Employee Referrals Fees + Travel Cost of Applicants and Staff + Relocation Costs + Recruiter Pay and Benefits Number of Hires Cost Per Hire © picamaniac - Fotolia.com Cost Per Hire 11Sunday, July 28, 2013
  12. 12. © freehandz - Fotolia.com Poor-Quality Candidates Long Fill-Time High Recruitment Costs Better Faster Cheaper Hiring   Effectiveness 12Sunday, July 28, 2013
  13. 13. Case  Study •Weekly Newsletter •Raffle Prizes •Lunch with Leaders • © paylessimages - Fotolia.com © Creativa - Fotolia.com •Recruiter Networking w/ Employees 13Sunday, July 28, 2013
  14. 14. © kraska - Fotolia.com Employee Referral Culture No Bonus Payments BU Leaders Involvement High ImpactProactive Recruiters 14Sunday, July 28, 2013
  15. 15. Budget Not  a  Lot Cost Effective - High Impact Referral Budget $35,000 USD For the Region Agency Spend $550,000 USD For a single country 15Sunday, July 28, 2013
  16. 16. Referral  Results !"#$%&''( )'*'++,$-( ./0( 1%2(3%,+4-( 5/0( !"#$%&"'67( 89'6:&-(;.0( !""#$ !"#$%&''( )'*'++,$-(./0( 1%2(3%,+4-( ..0( !"#$%&"'56( 78'59&-(:;0( !"#"$ !"#$%&''( )'*'++,$-(./0( 1##$2'3(45( 625'-(780( !"#$%&"'59( 1:'5;&-(<<0( !"##$ !"#$%&''( )'*'++,$-(./0( 1##$2'3(45( 625'-(.70(!"#$%&"'58( 19'5:&-(;<0( !"#!$ Above average referral rates (without referral bonus) Agency utilization below market 16Sunday, July 28, 2013
  17. 17. Final  Word Remember  This? 1 Don’t   Measure  the   Recruiter 2 Measure  the  System •If  all  your  other   recruiting  channels   remain  the  same •Drive  up  your  referral   rates •Your  agency  spend   will  go  down 3 17Sunday, July 28, 2013
  18. 18. 18© gl0ck - Fotolia.com What are you waiting for?... 18Sunday, July 28, 2013
  19. 19. Additional  Resources 19Sunday, July 28, 2013
  20. 20. Connecting With Me Information contained within is the opinion of the author and not that of my employer. http://www.linkedin.com/in/williamchin http://www.slideshare.net/williamchin https://twitter.com/#!/@williamchin http://www.asiahrblog.com http://weibo.com/williamchinhr 20Sunday, July 28, 2013
  21. 21. Presented at William  Chin Director,  APAC  Staffing 21Sunday, July 28, 2013

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