Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Presentation
SABC Crises: why they really matterSABC Crises: why they really matterSABC Crises: why they really matterSABC...
About Media Monitoring Africa
• MMA is a registered non benefit trust operating since 1993;
• MMA’s vision is a just and f...
About MMA
• MMA has monitored media coverage of all democratic
elections, including being commissioned by SABC to cover
20...
Overview of Presentation
Four parts:
• Crisis at the SABC: How did we get here?
• Research conducted by MMA:
• Failing the...
Crisis? What crisis?
3 BOARDS IN 10 YEARS
(EXCLUDING INTERIM
BOARD)
12 SABC CEO’S SINCE
2008
Crisis what Crisis?
Hlaudi Cloud
2016
SABC Local Election Coverage
• Monitoring period: 1 June – 10 August 2016;
• 73 media monitored:
• including print, broadc...
Key Findings: Political Party Coverage
• How did SABC cover political parties?
• Have a greater mandate to cover more and ...
Key Findings: Political Party Coverage
By focusing on bigger political parties, the SABC covered the local
elections as if...
Key Findings: Political Party Coverage
Key Findings: Whose voices?
• NB: gender - whose voices do we hear?
• SABC has great responsibility to ensure more equitab...
Key Findings: Whose voices?
80% 80%
90% 86%
76%
50%
60%
70%
80%
90%
100%
Percentageofsources
Male
Female
20% 20%
10% 14%
2...
Key Findings: Was coverage fair?
• Fairness in coverage is key determinant of elections
coverage and role of media in elec...
Key Findings: Was coverage fair?
Key Findings: Was coverage fair?
• SABC 2 Xitsonga/Tshivenda News - 34% biased items
• for every three stories put forward...
Key Findings: Was coverage fair?
• SABC 2 Morning Live - 22% biased items
Key Findings: Was coverage fair?
• For the first time in our democratic history the
SABC has at least on three programmes ...
Verwoerd's Ghost:Protest Ban
• 26 May 2016: Mr Motsoeneng announces ban of
coverage of violent protests - came hot on heel...
Protest Ban Policy: Research
• We set out to see if SABC had indeed complied with
the order by ICASA
• Given the attitude ...
Protest Ban Research
• Monitoring period over 3 separate weeks:
• 23 – 30 July 2016
• 8 – 13 August 2016
• 1 – 6 September...
Key Findings: Violent Footage?
Protest Ban Conclusion
• Protests were covered on SABC TV
• BUT violent protests < non violent protests both in terms of
p...
Dodgy deal: SABC & Multichoice
• MMA & SOS are currently involved in Competition case
• We opposed it as it changed fundam...
Dodgy deal: SABC & Multichoice deal
• But if it was an "ordinary" deal:
• Why was there a clause about concerns about
regu...
Conclusion & Requests
• Research shows how SABC has failed to meet its public
service mandate especially in one of the mos...
Conclusion & Requests
• The evidence our research all clearly point an institution not
only in crisis - but one that has g...
“For this reason, public office-bearers ignore their constitutional
obligations at their peril. This is so because
constit...
Thank You
William Bird (MMA, Director)
williamb@mma.org.za
Thandi Smith (MMA, Head of Policy)
thandis@mma.org.za
Key Findings: What were stories about?
• What was election coverage about?
• This helps us understand diversity but also t...
Key Findings: What were stories about?
Key Findings: What were stories about?
Key Findings: Topics
Upcoming SlideShare
Loading in …5
×

Media Monitoring Africa: Presentation to SABC Inquiry

473 views

Published on

The presentation outlines MMA's three key findings to theParliamentary Inquiry into the SABC Presented in December 2016

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Media Monitoring Africa: Presentation to SABC Inquiry

  1. 1. Presentation SABC Crises: why they really matterSABC Crises: why they really matterSABC Crises: why they really matterSABC Crises: why they really matter Presentation to Parliament’s Ad hoc Committee into the SABC Board
  2. 2. About Media Monitoring Africa • MMA is a registered non benefit trust operating since 1993; • MMA’s vision is a just and fair society empowered by a free, responsible and quality media; • Through a human rights-based approach, MMA aims to promote the development of: o Media that is transparent, diverse, ethical and accountableo Media that is transparent, diverse, ethical and accountable to its audiences; o Critical and constructive communications by the powerful, and; o Informed, engaged and connected citizenry. • Funded by range of local & international donors – audits – high levels of accountability.
  3. 3. About MMA • MMA has monitored media coverage of all democratic elections, including being commissioned by SABC to cover 2014 elections; • MMA has presented to Parliament on a range of issues, including: • Transformation in Advertising• Transformation in Advertising • POSIB Bill • Broadcasting Amendment Bill • Film & Publications Amendment Bill. • Been here before in 2008 – warnings not heard!!
  4. 4. Overview of Presentation Four parts: • Crisis at the SABC: How did we get here? • Research conducted by MMA: • Failing the people: SABC coverage of the South African local government electionslocal government elections • Verwoerd's Ghost: Monitoring of the SABC protest ban coverage • Selling the Family Jewels: Perspectives on the SABC & Multichoice deal • Conclusions & Requests.
  5. 5. Crisis? What crisis? 3 BOARDS IN 10 YEARS (EXCLUDING INTERIM BOARD) 12 SABC CEO’S SINCE 2008
  6. 6. Crisis what Crisis? Hlaudi Cloud 2016
  7. 7. SABC Local Election Coverage • Monitoring period: 1 June – 10 August 2016; • 73 media monitored: • including print, broadcast and online • including SABC and it’s competitors; • Attention is on how SABC performed during the• Attention is on how SABC performed during the period; • Critical that SABC adheres to highest standards, in diversity, equitable and fair coverage.
  8. 8. Key Findings: Political Party Coverage • How did SABC cover political parties? • Have a greater mandate to cover more and greater diversity; • Some positive exceptions in elections dedicated programming - where greater diversity covered; Generally however - in line with other media, or not as• Generally however - in line with other media, or not as diverse -i.e failed to meet their public service mandate.
  9. 9. Key Findings: Political Party Coverage By focusing on bigger political parties, the SABC covered the local elections as if they were national elections
  10. 10. Key Findings: Political Party Coverage
  11. 11. Key Findings: Whose voices? • NB: gender - whose voices do we hear? • SABC has great responsibility to ensure more equitable coverage and more women's voices heard; • We already know SABC failed in respect of issues • e.g. GBV didn't feature • In voice we see - on par or worse than other media;• In voice we see - on par or worse than other media; • Failed to meet their public service mandate.
  12. 12. Key Findings: Whose voices? 80% 80% 90% 86% 76% 50% 60% 70% 80% 90% 100% Percentageofsources Male Female 20% 20% 10% 14% 24% 0% 10% 20% 30% 40% Motsweding fm SABC 1 Isizulu/Isixhosa News Ukhozi fm Umhlobo Wenene fm Global average Percentageofsources
  13. 13. Key Findings: Was coverage fair? • Fairness in coverage is key determinant of elections coverage and role of media in elections period • Fundamental importance that SABC performs well - fair coverage - or may impact overall nature of elections • Bias is not one item but a pattern over time;• Bias is not one item but a pattern over time; • For the first time we have found systemic bias in three programmers • National tragedy • Failed to meet their public service mandate & threatened our democracy.
  14. 14. Key Findings: Was coverage fair?
  15. 15. Key Findings: Was coverage fair? • SABC 2 Xitsonga/Tshivenda News - 34% biased items • for every three stories put forward in their 17h30 news bulletin, at least one of them, on average, was identified as biased
  16. 16. Key Findings: Was coverage fair? • SABC 2 Morning Live - 22% biased items
  17. 17. Key Findings: Was coverage fair? • For the first time in our democratic history the SABC has at least on three programmes clearly failed in its basic duty of balanced and fair reporting; • The programmes in question have also served to• The programmes in question have also served to undermine the mandate of the SABC and its credibility.
  18. 18. Verwoerd's Ghost:Protest Ban • 26 May 2016: Mr Motsoeneng announces ban of coverage of violent protests - came hot on heels of violence in Vuwani; • Decision published via press release, disseminated to staff via instruction from top;staff via instruction from top; • SABC journalists fired for doing their job; • Supported by Minister - despite being clear violation of freedom of speech; • MMA, SOS, FXI took case to ICASA, CCC - we won; • SABC Ordered to reverse decision & send Board resolution. We decided to see if complied.
  19. 19. Protest Ban Policy: Research • We set out to see if SABC had indeed complied with the order by ICASA • Given the attitude of arrogance with which ruling was met - and that no communication issued to staff seemed likely not adhered;seemed likely not adhered; • We found in run up to elections protest ban was in place - chilling effect on news.
  20. 20. Protest Ban Research • Monitoring period over 3 separate weeks: • 23 – 30 July 2016 • 8 – 13 August 2016 • 1 – 6 September 2016 • 95 news bulletins with a combined total of 950 news stories were monitoredwere monitored • 6 SABC television news channels monitored: •SABC 1 IsiZulu/IsiXhosa •SABC 1 SiSwati/Ndebele •SABC 2 Xitsonga/Tshivenda •SABC 2 Sesotho/Setswana •SABC 2 Afrikaans •SABC 3 English
  21. 21. Key Findings: Violent Footage?
  22. 22. Protest Ban Conclusion • Protests were covered on SABC TV • BUT violent protests < non violent protests both in terms of prominence and number of stories (despite several violent protests taking place) • Footage was used in reporting of violent protests • BUT in all but one item, NO images of actual violence were shown• BUT in all but one item, NO images of actual violence were shown • AND footage of aftermath was shown • These findings are in line with the SABC protest ban and demonstrate that the SABC is in violation of the ICASA order. • SABC did not adhere to the Order, and deceived SABC staff, the regulator (ICASA), parliament and the people of South Africa.
  23. 23. Dodgy deal: SABC & Multichoice • MMA & SOS are currently involved in Competition case • We opposed it as it changed fundamental policy & sold off archives - and all too cheaply! • Already clear from evidence that deal was not in best interest of the SABC, (e.g. opposition from Board);interest of the SABC, (e.g. opposition from Board); • SABC not willing to hand over relevant documents to the court e.g. lost or don't have documents • Meanwhile Multichoice maintains that it is an ordinary deal.
  24. 24. Dodgy deal: SABC & Multichoice deal • But if it was an "ordinary" deal: • Why was there a clause about concerns about regulator? (Clause 20.2) • Why include a clause stating that the SABC CEO and the Multichoice CEO will meet annually to discussthe Multichoice CEO will meet annually to discuss ‘matters’? (Clause 19) • Surely Multichoice would be happy to share the details if it was an “ordinary” deal?
  25. 25. Conclusion & Requests • Research shows how SABC has failed to meet its public service mandate especially in one of the most crucial periods ie. run up to democratic local elections • Systemic bias on SABC programmes is a clear threat to our democracy • Failure and/or refusal to obey ICASA order to reverse public protest ban shows SABC board & senior management not accountable to public • Vested interests, including big bonuses - saw dodgy deal signed.
  26. 26. Conclusion & Requests • The evidence our research all clearly point an institution not only in crisis - but one that has gone rogue • Those responsible must be fired & held accountable • Need a full investigation into the deal with Multichoice• Need a full investigation into the deal with Multichoice • Parliament needs to act too - beyond the hearing to change the law - we drafted changes in 2008! - or we will merely start a new cycle of crisis. • Need to ensure SABC independence protected – Chapter 9 Institution
  27. 27. “For this reason, public office-bearers ignore their constitutional obligations at their peril. This is so because constitutionalism, accountability and the rule of law constitute the sharp and mighty sword that stands ready to chop the ugly head of impunity off its stiffened neck. It is against this backdrop that the following remarks must be understood: ‘If these values are not observed and their precepts not carried out conscientiously, we have a recipe for a constitutional crisisout conscientiously, we have a recipe for a constitutional crisis of great magnitude. In a State predicated on a desire to maintain the rule of law, it is imperative that one and all should be driven by a moral obligation to ensure the continued survival of our democracy.’” Introduction, Cases CCT 143/15 and CCT 171/15 Mogoeng CJ
  28. 28. Thank You William Bird (MMA, Director) williamb@mma.org.za Thandi Smith (MMA, Head of Policy) thandis@mma.org.za
  29. 29. Key Findings: What were stories about? • What was election coverage about? • This helps us understand diversity but also to see if core issues covered; • Again some exceptions with dedicated elections programming where greater diversity of topics but;programming where greater diversity of topics but; • In general followed same trends - follow the leader - events not issues; • Failed to meet their public service mandate.
  30. 30. Key Findings: What were stories about?
  31. 31. Key Findings: What were stories about?
  32. 32. Key Findings: Topics

×