France - Intercultural Management - William Belle


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Intercultural Management Class:
French's culture
1 Welcome to France: a short overview
1.1 Marseille
1.2 What are the French good at??
1.3 What are the French bad at??
2 Hofstede's values
3 How to do business in France
4 Basics
5 Wine tasting – How to taste a wine?

William Belle - 2013
International Marketing Student
Euromed Management

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France - Intercultural Management - William Belle

  1. 1. INTERCULTURAL MANAGEMENT – Prof. Dr. Carsten Herbes FRANCE Summer Semester 2012 HfWU Nürtingen-Geislingen William BELLE June 2012 Seite 1
  2. 2. FranceAGENDA 1 Welcome to France: a short overview  1.1 Marseille  1.2 What are the French good at??  1.3 What are the French bad at?? 2 Hofstedes values 3 How to do business in France 4 Basics 5 Wine tasting – How to taste a wine? Seite 2
  3. 3. FranceI) Welcome to France – a short overview Bertrand, Charlotte & Jana Seite 3
  4. 4. FranceI) Welcome to France – a short overview Seite 4
  5. 5. FranceI) Welcome to France – Marseille Seite 5
  6. 6. FranceQuestion I) What are the French good at? Seite 6
  7. 7. FranceI) What are the French good at?? The most dynamic demography in Europe (the highest birthrate, with Ireland), French Birth-rates 13 births per thousand people per year and Germany 8 births in 2011. Seite 7
  8. 8. FranceI) What are the French good at?? Excellent infrastructure: transport (fast train TGV), electricity (cheapest in Europe), airports,…; French nuclear power plants TGV’s connection Seite 8
  9. 9. FranceI) What are the French good at??France has the 65th rank for CO² emissions Seite 9
  10. 10. FranceI) What are the French good at?? The best health system in Europe; A very developed social system (poverty, unemployment, handicapped people,…); A very strong agriculture and food industry. Seite 10
  11. 11. FranceI) What are the French good at?? The most attractive touristic destination in the World; Wikipedia The dominant manufacturer of luxury goods in the world. Seite 11
  12. 12. FranceQuestion I) What are the French bad at? Seite 12
  13. 13. FranceII) What are the French bad at?? We live above our means (budget deficit of the state: 6% in 2010); Our expenses for health are soaring (In 2005, France spent 11.2% of GDP on health care, or US$3,926 per capita); We work less than our neighbours (35-hour work week law, constant strikes, 5 to 8 weeks vacation, early retirement etc...); Our pension system is vulnerable; We are loosing manufacturing jobs; Investment is growing too slowly (2% a year vs. 3 or 4% in other European countries); Our entrepreneurs are depressed; Our labour force is expensive; Seite 13
  14. 14. FranceII) What are the French bad at?? The anatomy of a paycheck:  Monthly Salary: $ 3 719 (2 921 euros) 55% of work cost  In fact, he/she will actually cash: $ 2 724 (2 139 euros net) 45% of work cost  But he/she will cost his/her boss: $ 5 988 (4 703 euros) (100%) Seite 14
  15. 15. France: II) What are the French bad at?? Taxes are very high in France; Not enough R&D; Our balance of Trade => deficit of 5720 millions euros (March 2012). Seite 15
  16. 16. FranceII) Hofstede values Seite 16
  17. 17. FranceII) Hofstede values PDI= Germany: 35 USA: 40 POWER DISTANCE: • Inequalities are accepted • Hierarchy is needed The Power is highly centralized in France • Management: attitude towards managers: formal • Information flow is hierarchical Seite 17
  18. 18. FranceII) Hofstede values IDV= Germany: 67 USA: 91 INDIVIDUALISM: • Individualistic context • French favor individual and private opinions, taking care of themselves and immediate family • In work environment: the relationship with work is contract based • Focus is on the task and autonomy is favored • Direct communication, everyone is allowed to speak up, voice out their Seite 18 opinions even more if they do not agree.
  19. 19. FranceII) Hofstede values MAS= Germany: 66 USA: 62 GENDER: • A relatively feminine country • Welfare system + 35 working hours/week and 5 weeks holidays per year • France cares for its quality of life and focuses more on work in order to live than the reverse; • Material signs of success should not be too visible • The management should be supportive and dialogue should help resolve Seite 19 conflicts.
  20. 20. FranceII) Hofstede values UAI= Germany: 68 USA: 46 UNCERTAINTY AVOIDANCE • High: it approves of rules, career and security are welcome and if lacking, it creates stress • Planning is favored, some level of expertise welcome, change is considered stressful Seite 20
  21. 21. FranceII) Hofstede values LTO= Germany: 31 USA: 29 LONG TERM ORIENTATION • Short term oriented society • For business: short term orientation focuses on quick results • Consumption is driven by immediate gratification, sensivity to social trends and rituals • Not much focus on saving • Management based on self reliance, personal achievement, hard work and managers are judged on short term results Seite 21
  22. 22. France III) How to do Business in France : Working in and with a French company Bertrand, Charlotte and Jana – part 2 Seite 22
  23. 23. FranceIII) How to do Business in France : Communication styles / Patterns French Communication style  Great love of and respect for elegance;  A sense of national pride, if you speak poor French: French is the language of Business in France;  Debate in France can be seen as highly confrontational;  Interruptions will often occur;  Written Business French is extremely protolistic and formal. Seite 23
  24. 24. FranceIII) How to do business in France? Personal Space & Touching  An arm’s length distance or a bit closer is an appropriate amount of personal space.  Given the close nature of the French greeting with kisses, the French are generally more at ease maintaining personal space.  The French may seem reserved upon first meeting. However, during subsequent meetings, touching during a conversation is acceptable and considered a sign of affection. Seite 24
  25. 25. FranceIII) How to do business in France? Eye contact  It is seen as extremely rude to not look someone in the eyes when speaking, especially when shaking hands. It is also important to have a firm and confident hand shake. Seite 25
  26. 26. FranceIII) How to do business in France? Dress:  French people value looking good and have a keen sense of style  For men: conservative yet stylish suits with shirts and ties.  For women: stylish business suits or dresses and blouses. Accessories are usually worn.  Parisians are known for their sense of classy style and most men and women wear suits to work in the city. Seite 26
  27. 27. FranceIII) How to do business in France? Titles and Business cards  Titles are important and it is best to adress people directly by using Monsieur, Madame or Mademoiselle.  You should always wait to be invited to use first names before doing so yourself.  There is no specific protocol surrounding giving and receiving of business cards. It is always best to treat the card with respect. Seite 27
  28. 28. FranceIII) How to do business in France? Meetings  Arriving on time for a meeting is important. Ponctuality is valued.  Business meetings tend to be structured but not overly formal, beginning and ending with a bit of small talk. However, it is best to wait to be told where to sit.  The main purpose of meeting are to discuss, not to make decisions. Seite 28
  29. 29. FranceIII) How to do business in France? Negotiations  It is best to remain cool and professional; avoid any sort of confrontation and do not resort to hard sell tactics.  French business hate commitment.  The french tend to take time when negotiating. Do not rush them of appear impatient. Expect a great deal of time to be spent reviewing details before a final decision is made.  Critique more than they compliment,  Pay close attention to details,  Not talk about politics and money,  Decisions tend to be made from the top down. Seite 29
  30. 30. FranceIII) How to do business in France? Gift giving  Gifts are not generally exchanged at initial business meetings;  When invited over for dinner or a drink, you should always bring the hostess a gift, either a bottle of high quality wine or a dessert is acceptable;  Offer Rose is not adviced;  Gifts tend to be opened when received. Seite 30
  31. 31. France III) How to do business in France? French Respondents’ AdviceKarin Speedy – European Studies 21 (2005) : P.160 Seite 31
  32. 32. France IV) Basics Seite 32
  33. 33. FranceIV) Basics Views of Time  The pace of French life depends on the regions.  Life in Paris is fast and urban while in Provence or « la profonde » (the deep heartland) is much slower.  When invited for dinner, it is expected that you will be in time.  Trains and buses are mostly on time. Except when there are union strikes, which happen quite often in France. In this case, plan on walking. Seite 33
  34. 34. FranceIV) Basics Gender Issues  Thirty years ago, women were expected to stay at home and raise the kids. Nowadays, while still not earning as much as men, women are just as likely to work outside the home as be stay at home moms.  There is a high divorce rate in France. Around 40% of marriages end in divorce, leading to more women in the work force.  The rise of feminism. Seite 34
  35. 35. FranceIV) Basics The French « Bise » Map Seite 35
  36. 36. FranceIV) Basics: French Labour Union Today in France, there are five main labour organizations that are officially recognized by the government as representing the rights of the French labour force:  The CGT, the oldest, the second most powerful.  The CFDT, the largest union with over 800,000 members.  The CFTC, a christian labour union.  FO, a splinter group from the CGT, is today the third most powerful labour union.  CFE-CGC, a group representing both public and private sector managerial employees. Seite 36
  37. 37. FranceIV) Basics: French Labour Union The percentage of French workers who belong to a labour union is relatively low compared to other European countries:  12% in France  42% in Great Britain  87% in Sweden French’s strikes Seite 37
  38. 38. FranceIV) Basics: EDUCATION Seite 38
  39. 39. France V) Wine tasting – How to tast a wine? Seite 39
  40. 40. FranceV) Wine tasting – How to tast a wine? Seite 40
  41. 41. FranceV) Wine tasting – How to tast a wine?YOUR TURN Take a look on the wine; do not handle the wine like a beer glass The First Nose : Very important, in order to smell the first aroma; The Second Nose: Swirl the glass in order to open the wine through the oxygen for finding the different aromas which are more profound; The Taste: Sip the wine, you breathe in a bit, that opens the wine in the mouth, and then you breathe out through the nose. Do not do that with Champagne! Seite 41
  43. 43. France Sources Speedy, Karin: Sex, Lies and Stereotypes: Putting Cultural Tips for Doing Business in France to the Test, 2005, European Studies : Bound Edition , Jg. 2005(21), Seite 141-172, Seite 43