How to get more clients to your site


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How to get more clients to your site

  1. 1. How To Get More Customers And Clients To Your Website (Without Spending a Million Bucks...) Will Ward @willward1
  2. 2. Why should you listen to me?
  3. 3. My Online Businesses:
  4. 4. About This Class: •  This is a test •  We don’t want just any traffic. We want more customers and clients •  This will focus on “free” strategies and tactics •  With free strategies you are paying with your time and effort •  Not every technique will be right for you; need to pick and choose for your niche
  5. 5. The Problem:
  6. 6. All “Hits” Are Not Created Equal Value To Owner Of A Fly Fishing Website 160 140 120 100 80 60 40 20 0 Having a Random Fly Signup Fly Fly Website Internet Fishing to List Fishing Fishing Surfer Fan Buyer Buyer Last 30 Days
  7. 7. “8 Strategies To Re-Route Traffic From The Information Superhighway To Your Tiny Website” Your Site!
  8. 8. 1. The Art of War Strategy “If you know the enemy and know yourself, you need not fear the result of a hundred battles…”
  9. 9. •  An ultra-specific target Market will get the right people to your site. •  Use 2 qualifiers to drill down. Eg: •  Communications consultant vs •  Foreign Entrepreneur pitch coach Actions: •  Write Out “I sell X to Y who are Z…” •  Brainstorm 2-4 specific websites where these people hang out
  10. 10. 2. The Hamburger Stand Strategy •  What is the #1 advantage you want in running a hamburger stand? •  A Starving Crowd! •  Action: Use Google Keyword Planner to create a target keyword list for your site Resource: My video tutorial on Keyword Planner
  11. 11. 3. The David Letterman Strategy •  •  Publish a “Top 10 List” of Articles about the most important problems and topics of your market Google scans your whole site to see what it’s about “relevance” Resources: •  Your keyword list from #2 •  •  Amazon: Search TOCs Google Discussions Search Action: Create a 10-article “Table of Contents” for your site
  12. 12. 4. The Sniper Rifle Strategy •  Part 1: Write the Ultimate Guide about one painful problem. Eg. •  •  •  TEHQ SYD Part 2: Make that site as FAST as possible Action: Test your site on Google PageSpeed Insights and implement recommendations
  13. 13. 5. The Don Corleone Strategy •  Make an irresistible offer •  A buyer is 100x more valuable than a “hit” to your website Action: Add a “buy now” button to your site using Paypal
  14. 14. 5. How to make your offer less refusable •  You give me $, I’ll give you X •  Bonus / Free extras •  Guarantee / Risk Reversal •  Call to Action “Here’s exactly what to do next…”
  15. 15. 6. The Talk Radio Strategy •  •  •  Collect email addresses on your site and send frequent updates (with permission!) Opinion / thought leadership works best for consultants, professional service providers Groupon-style (targeted, short term offers) works if you are selling consumer products and services Action: Set up MailChimp and start collecting email addresses on your site
  16. 16. 7. The Oprah Winfrey Strategy •  Find the Oprah Winfreys in your niche and get on their site (with a link back to you) •  Guest posting (with high quality sites) •  Involved in Community Action: Search to find high-influence sites in your niche
  17. 17. 8. The Warren Buffett Strategy “Rule No.1: Never lose Money. Rule No. 2: Never forget rule No. 1.”
  18. 18. Rule #1 of Promoting Your Site: Don’t Spam Google. •  •  •  •  Article “spinning” Mass link building Anchor text manipulation Be VERY wary of outsourcing SEO and marketing •  Link networks Action: Subscribe to Matt Cutts’ blog
  19. 19. Other (Free) Resources •  SEO Toolbar for Google Chrome •  Will’s Copywriting Crash Course •  Mixergy (In-Depth Interviews with successful online entrepreneurs) •  Ben Settle’s list on email marketing •  Quicksprout site diagnoser (and awesome blog)
  20. 20. Q&A Get these slides and videos at: