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Comic Relief 2009

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Turning bbc.co.uk red in 2009

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Comic Relief 2009

  1. 1. Comedy Comic Relief 2009 BBC Multiplatform support for Comic Relief and Red Nose Day
  2. 2. Comedy Multiplatform Support Red Nose Day Portal Let’s Dance Apprentice I Player? Red Noses across bbc.co.uk Kilimanjaro Multiplatform Support
  3. 3. Comedy Red Noses across bbc.co.uk
  4. 4. Comedy Red Noses across bbc.co.uk Purpose • A unique bbc.co.uk contribution to Comic Relief • Drive Audience Awareness of bbc.co.uk/rednoseday • Increase donations to Comic Relief • Pan BBC Co-Operation
  5. 5. Comedy Three different Red Noses… …appear across bbc.co.uk …when clicked they take you to bbc/rednoseday content – Homepage, Change Lives, What’s On Red Noses across bbc.co.uk
  6. 6. Comedy Red Noses across bbc.co.uk • Noses take over bbc.co.uk! • On 6th March until Red Nose Day 13th March the noses will appear across bbc.co.uk and BBC mobile sites • They will be clearly seen but will not obscure site content • When clicked, the noses take you to one of three destinations on bbc.co.uk/rednoseday
  7. 7. Comedy Red Noses across bbc.co.uk Destinations • The three noses will link to three areas of bbc.co.uk/rednoseday : Homepage, Change Lives, What’s On • Sites with bespoke noses will link to the Homepage
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  11. 11. Comedy Red Noses across bbc.co.uk Timeline Where? When? What Nose? All sites that use the Barlesque templates 6-13 March Random include of three generic noses including Programme Support Sites, APS pages and Genre indexes)   Audio & Music 6-13 March Random include of three generic noses Sport 6-13 March Sport personalised nose Weather 6-13 March Weather personalised nose News 6-13 March One nose suitable for News Comic Relief prog sites     Let's Dance 21 Feb –14 March Presenter personalised nose The Apprentice 6-13 March Sir Alan personalised nose High traffic sites:     EastEnders 27-13 March TBC Dot or Peggy personalised nose Doctor Who 27-13 March TBC David Tennant personalised nose Casualty/Holby 27-13 March TBC Doctor/Nurse personalised nose Top Gear 27-13 March TBC The Stig personalised nose
  12. 12. Comedy Red Noses across bbc.co.uk State of Play • Editorial Policy have signed it off • Barlesque & Central UXD on board • FM&T Technically straightforward • Greenlit from Commissioning
  13. 13. Comedy Red Noses across bbc.co.uk What’s Next • Mock ups are being prepared • Bespoke noses being created • Contingency plans for opt out /pulling • FAQs for bbc.co.uk/rednoseday • Project build & integration by Feb 28
  14. 14. Comedy What we need from you • Your approval and support • Access to your technical teams • A list of your requirements Red Noses across bbc.co.uk

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