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BBC Taster TV Summary

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BBC Taster TV Summary

  1. 1. TV Review
  2. 2. Why does Taster exist?
  3. 3. We are fighting for the currency of attention The BBC operates in a very crowded market place (especially online), competing with a wide range of services for audiences’ time
  4. 4. In a very competitive environment 1 - Technical innovation Social platforms are innovating technically, Facebook Live, 360 video (YT, Facebook) and conversation style services are growing at speed. 2 - Editorial innovation The rise of self publishing with Youtube, Kickstarter, Phundee. In VOD Amazon, Hulu, Netflix lead with data driven decision making. 3 - Talent development Huge increase of social talent, influencers and the people who manage social talent such as Gleam. 4 - Hard to reach audiences These audiences are congregating on social platforms and services such as Vice and Buzzfeed which the BBC struggle to compete with.
  5. 5. With increasing Budget pressures • With less money available getting audience insight early on helps us reduce risk. • Taster is a development tool that can inform data based decision making. (it has some of the best analytics tools available at the BBC) • Taster can help with business cases or proposals and to inform budget and planning
  6. 6. Where we need to, fail fast, succeed quicker and remain distinctive “We are going to do some of the greatest, boldest, most imaginitive work of our lives… ...A new product that blew me away was developed by a team of four. They have a “fast fail” culture – much better to kill off what had seemed like a good idea, and be upfront about it, than to work on it, hoping it might come good.” “The BBC must be the risk capital for the UK’s creative industries” “Innovation has been a part of the BBC from its very foundation. You have to refresh, to regenerate. I suppose you can't be the home of Doctor Who for 50 years without learning something about regeneration.” Tony Hall, 2013
  7. 7. What is Taster?
  8. 8. Taster is a home for new ideas A website that’s a home for our new ideas A badgefor content on and off the BBC that is experimental & innovative A place for our audiences to try, rate & share something new
  9. 9. Other organisations have “Tasters” too
  10. 10. We Use Taster to…. Beta test new tech like Seenit before deciding if the BBC can scale this up. De-risk BAU – Ideas and Talent Development – ie BAME drama initiave or new social talent for BBC Three. Develop New Digital Formats – ie personalised history engine ”Your Story”
  11. 11. And to noticeably innovate, experiment & disrupt. Winning since Jan 2015….
  12. 12. Where do the pilots come from? Titles: 184 pilots launched since Jan 2015 Depts/Genres : NHU/Digital Storytelling/Digital Guerrilla’s/ Sport/ News/Learning/ Comedy /Drama/Arts/M&A/Radio & BBC R&D all active users of Taster Resource .
  13. 13. Impact – pilots with an onward journey in TV Interactive video tools – implementing use of Interlude/Touchcast/Wirewax pan BBC. BAME Drama Shorts “The Break” – Writers Room Drama Shorts published by BBC Three & re-commissioned by BBC Drama Commissioning. Once Upon A Tweet: – Piloted on Taster and subsequently commissioned by BBC Three Interactive Brain Crash Doc – Led to Development/Commission of Life & Death Row: Love Triangle for BBC Three SeenIt – UGC uploading tool adopted pan BBC (News/Sport/TV) now informing D&E uploader requirements in 17/18
  14. 14. Impact Your Story Engine – personalised history engine subsequently re- commissioned by M&A & BBC Factual Commissioning Movie Quiz – engine being re-used by Factual TV Commssioning for “Shop Well For Less” & other TV shows in 16/17 The Voice VR /Strictly VR Attenborough VR/ Rome VR – leading TV understanding around the growth of VR in Broadcast. Story Explorer – re- used by M&A for promotion of Peaky Blinders series 3 on BBC2 2016 WeatherBot – re-used on BBC TV General Election Coverage 2015
  15. 15. 2016 TV Factual Commissioning Pilot - exploring new digital formats with TV Commissioning Social Formats Immersive Formats Personalised Formats
  16. 16. 2016 In Production Your Black & British Moments personalised history engine for BBC 2 Black & British Season Nov 2016 Let It Shine – UGC tool SeenIt adopted by M&A & TV production for use on Let It Shine BBC 1 Jan 2017 Big Life Fix , social media innovation & social first content produced for BBC2 Jan 2017 Secret Life of Poaching – social media innovation for BBC 1 Factual TV Content cc Nov 2016 Strictly Come Dancing - Own The Stage – M&A UGC Collaboration cc Nov 2016
  17. 17. Thank you

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