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BBC Comedy Website 2010

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BBC Comedy Website 2010

  1. 1. May 17th 2010
  2. 2. Comedy on Demand: iPlayer Stats 2008-2009 1. Eastenders 2. Top Gear 3. Doctor Who 4. The Apprentice 5. Live at the Apollo 6. Merlin 7. Gavin and Stacey 8. Mock the Week 9. Waterloo Road 10. Nevermind the Buzzcocks 11. Friday Night with Jonathan Ross 12. Heroes 13. Have I Got News for You 14. Casualty 15. Strictly Come Dancing 16. MasterChef 17. Comic Relief 18. QI 19. Charlie and Lola 20. Little Dorrit iPlayer Stats 2009-2010 1. Eastenders 2. The Apprentice 3. Top Gear 4. Mock the Week 5. Waterloo Road 6. Strictly Come Dancing 7. Michael McIntyre’s Comedy Roadshow 8. Life 9. Merlin 10. Nevermind the Buzzcocks 11. Friday Night with Jonathan Ross 12. Gavin and Stacey 13. Formula 1 2009 14. Doctor Who 15. Spooks 16. Snog Marry Avoid? 17. QI 18. Russell Howard’s Good News 19. Torchwood Children of Earth 20. Dragons Den Comedy and Comedy/Entertainment titles punch through on iPlayer.
  3. 3. US –Web to TV: In the US destination comedy websites have now partnered with TV Networks to create broadcast as well as web only content. + + +
  4. 4. THE UK: MARKET FAILURE Inside the UK 5 comedy destination websites have launched and closed in the last 3 years. Apart from UGC content on YouTube, a handful of sites remain that write about comedy but that don’t produce any. WEB EXCLUSIVES ORIGINAL CONTENT BROADCAST LINEAR CONNECTION, HIGH PROD/EDITORIAL VALUES USER GENERATED CONTENT Lower production values, generally with no connection to linear SHORT FORM VIDEO NEWS/PROG SUPPORT OR WRITTEN-FORM
  5. 5. May 2009: Comedy Extra launches as beta product 2009/10: Content library populated The story so far…
  6. 6. Beta Performance: • Website up over 100% YoY hitting 226,000 unique weekly UK users in May 2010 • Over 2.5 million comedy clip views on the site since beta launch in May 09 • Over 2.4 million views on the bbc comedy channel since July 09 • 204 videos at an average of just under 10,000 views per video • 59% male 41% female mainly 13-24 years old • 5582 regular subscribers • 13,000 followers since March 09 appearing in 588 lists • 9254 fans of BBC Comedy on Facebook since September 09
  7. 7. Current Traffic: May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 300,000 250,000 200,000 150,000 100,000 50,000 Psychoville Shooting stars Thick Of It Henry 8.0 + X husband Gavin & Stacey Micro Men Ashen’s Tech Dump Mar 10 Apr 10Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 300,000 250,000 200,000 150,000 100,000 50,000 450,000 400,000 350,000 500,000 Psychoville Shooting stars Thick Of It Henry 8.0 + X husband Gavin & StaceyMicro Men Ashen’s Tech Dump May 10 Election Collection Outnumbered
  8. 8. Mission: THE place for the finest British comedy from the past, present and future. Approach Deliver original clips, TV clips, prog support clips, and archive, specifically: • Commission the best new and best loved talent to take risks online • Deliver at least one clip per comedy show from the BBC Archive • Ensure that we have a clip from every Comedy broadcast on the BBC’s four channels • Develop technologies to improve overall findability and reach
  9. 9. LAUNCH
  10. 10. Improved navigation Introduction of Archive User Recommendations Increased functionality May 17 2010: bbc.co.uk/comedy launches in full production.
  11. 11. PAST
  12. 12. Opening Up the Archive 7 Archive Collections ready for May 2010: Total Planned for 2010: 25 Collections • Loving Moments • Comedy Entrances • Great Outbursts • Political Moments • Sporting Moments • Best of 2009 • April Fools Classic comedy moments have been aggregated into themed collections for historical and reminiscent purposes. Each individual clip has its own APS page as well as featuring on bbc.co.uk/comedy.
  13. 13. Curation: PLAYLISTS Established comedy talent will curate the site picking their choice of archive and web exclusive content. We will also link out to their own websites or social media spaces
  14. 14. PRESENT
  15. 15. Supporting TV Comedy online in 2010/11 Outnumbered Walk on Wild Side Miranda Genius Mitchell & Webb Ideal Michael McIntyre Comedy Roadshow Shooting Stars QI Live at the Apollo The Impressions Show Reggie Perrin Armstrong & Miller Mrs Brown Grandmas House Stephen K Amos Roger & Val Stewart Lee We Are Mongrels Young, Unemployed & Lazy Getting On Matt & David - Airport Not Going Out My Family Old Guys Re-United Pink Ladies Harry & Paul Whites Episodes Vexed Handle With Prayer The Trip White Van Man Lunch Monkeys London 2012 How Not To Live Your Life Have I Got News For You Would I Lie To You? Frank Skinner Show Mock the Week Rob Brydon Show Adrian Chiles Show Nevermind the Buzzcocks The King is Dead 46+ TV shows in Comedy & Comedy Entertainment will be supported via APS, clips in bbc.co.uk/comedy, and BBC YouTube, authored blog posts from talent, and innovative programme support online.
  16. 16. Supporting TV Comedy online: Continue to support TV with exclusively commissioned content, eg Mitchell and Webb Animations, launched online to raise awareness for the new series.
  17. 17. Social Media
  18. 18. FUTURE
  19. 19. Broken Biscuits Idiots of Ants Jason Lewis CFKD Henry 8.0 Content Innovation : There are over 40 web exclusive series online featuring a mixture of web native and emerging comedy talent. Cardinal Burns The Midnight Beast
  20. 20. Embedding: Jason Lewis is taking his and the BBC’s brand onto the web.
  21. 21. Video Production Costs
  22. 22. FUTURE PLATFORMS
  23. 23. on Mobile 2010/11 July 2010 we will launch Mobile a video gallery with 50 videos updated weekly with 5 of the best new videos, photo galleries and topical material from the Comedy Blog.
  24. 24. on Games consoles A proposal has been submitted to FM&T to create a feed of bbc.co.uk/comedy in the same way that I player is now available on games consoles.
  25. 25. By monitoring performance against the 3 objectives below: What How Using When Who 1.Amplify the impact and reach of TV comedy •Measuring unique users and page views to both the overall site and individual clips •Monitoring profile of MP users compared to TV audience Sage Weekly UU Page views Referrals CMI(?) Nielsen TubeMogul Istats Monthly Audiences Team 2. Broaden the BBC’s comedy offering – rebuilding confidence amongst new and underserved audiences in particular i) Tonally i)Access out of TX slot ii)Range (innovative forms of execution) •Measure appreciation scores for content •Putting bespoke questionnaire on the online pulse for key content (and the overall site) •Strategic analysis of ‘comedy types’ Internet Pulse Net Promoter scores Bespoke questionnaires Sage Referrals TubeMogul youtube Istats iplayer Quarterly Audiences Team 3. Nurture new, diverse talent from across the UK – (onscreen and off) providing a crucial testbed for tomorrow’s TV hits and stars •Encouraging new talent /ideas and ‘deliberately’ investing in alternative forms in the MP space - TBC The MP team How will we measure success?
  26. 26. Projected Traffic: Subject to implementation of the built comedy widget on the BBC homepage. May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 300,00 0 250,00 0 200,00 0 150,00 0 100,00 0 50,00 0 Psychoville Shooting stars Thick Of It Henry 8.0 + X husband Gavin & StaceyMicro Men Ashen’s Tech Dump Mar 11 Apr 11Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 300,00 0 250,00 0 200,00 0 150,00 0 100,00 0 50,00 0 450,00 0 400,00 0 350,00 0 500,00 0 Psychoville Nevermind the Buzzcocks Henry 8.0 Beast Hunters ReFail Angelos Harry Partridge Ashen’s Tech Dump Marketing BBC2 CTAs Homepage Widget May 11 Jason Lewis Lee Nelson News Widget David and Matt? Christmas Archive Collection Miranda?
  27. 27. Embedding Our content is embedded all over the web meaning that many of the views we get are not on the BBC website. This is worth factoring in when measuring the success of the project
  28. 28. Summary Mission: THE place for the finest British comedy from… …the PAST Surfacing the comedy archive, because people are looking for it. …the PRESENT Amplifying TV & Radio Comedy Online to bring people to it. …and the FUTURE Delivering new comedy talent and new audiences to the BBC.

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