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24 hour panel people - audience report

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24 hour panel people - audience report

  1. 1. Sachin Kotak Senior Research Executive Vision Multiplatform
  2. 2. Headlines Slide The biggest online exclusive event ever delivering 241k online simulcast streams in just 24 hours (excluding Music & Sport) Trending #2 worldwide and #1 in UK on Twitter with 20k tweets on the #24pp hashtag 270k likes on the official Red Nose Day Facebook page by Sunday night
  3. 3. Simulcast • QI • They Think It’s All Over • Room 101 • Call My Bluff • Give Us A Clue • What’s My Line • Mastermind • Have I Got News For You • Whose Line Is It Anyway • Never Mind The Buzzcocks • Would I Lie To You • 8 Out of 10 Cats • Just A Minute • It’s Only TV But I Like It • Generation Game • Through The Keyhole • Blankety Blank • Mock The Week • Celebrity Juice • Argumental • The video feed ran for 24 hours from mid day Saturday 5 March and was promoted on BBC Three, BBC Online, Radio 1 and print • Guest appearances from 20 programmes… • Over 24 hours the video feed reached 104k unique users on the BBC Red Nose Day stream page
  4. 4. Simulcast • The event was watched in over 10 countries live online Country Stream requests 1 United Kingdom 205084 2 United States 8216 3 Unknown Country 7304 4 Ireland 3888 5 Australia 2652 6 Canada 2220 7 Netherlands 1132 8 Germany 1108 9 France 664 10 Norway 556 Rest 7844
  5. 5. Simulcast • There were a total of 241k streams requested (205k were from the UK) • The peak was at 11pm with 25k requests and the event closed with 13k streams just after the final hour • From 8pm-12am (Saturday night) – Mock The Week, Celebrity Juice and Argumental were on • From 8am – 12pm (Sunday morning) – Have I Got News For You, Whose Line Is It Anyway and Never Mind The Buzzcocks were on
  6. 6. BBC Red Nose Day Website * Data currently reprocessing and awaiting confirmation due to a Sage counting issue Reach • This year we achieved 156k unique users* over the week commencing 27 Feb 2011 • Of the 156k total, the 24 hour panel people page reached 101k Referrals • There were 23k BBC.co.uk homepage referrals (+155% YOY) • There were 21k Twitter referrals and 13k Facebook referrals (n/a YOY)
  7. 7. BBC Red Nose Day Website Cover It Live • Total Readers: A record 167k for 24hrs (the previous record was Radio 1s Big Weekend 63k in 10hrs) Published Entries • Writer Comments Published: 513 • Twitter Comments Published: 161 • Reader Comments Sent: 40k • Reader Comments Published: 2355 • Replays Viewed since the event closed: 1141
  8. 8. Facebook • The official Red Nose Day Facebook page counted almost 270k fans • A 24 hour live photos feed linked to BBC Comedy’s Facebook page increasing the “likes” to almost 22k by the end of the weekend
  9. 9. Celebrity tweets @eddieizzard The cream of British comedy; free, live and online for 24 hours http://t.co/QP9uvDF - 24 Hour Panel People is here. #24pp stephenfry On way to BBC TV to record an hour of QI as part of #24pp for RND. RussellTovey (virgin) @SuePerkins (so not) @BillBailey (ditz) & DW richardpbacon In a make up room at 1am with Fry, Walliams, Sue Perkins and Jo Brand. It's like the Groucho but with cups of tea and Touché éclat. #24pp Eddie Izzard Stephen Fry Richard Bacon
  10. 10. Other selected tweets gwilso30: 24 Hour Panel People... absolute genius!!! I don't want to leave my house till it's finished!!! #24pp blautreacle @ bbccomedy #24pp The panel show is one of the UK's greatest inventions. So glad I can finally watch them 'live' from the colonies. steveyknight I have new found respect for David Walliams, he's quite something. Will donate for a second time before bed, promise. #24pp
  11. 11. Other selected tweets Horhaay @ rednoseday: We are trending second worldwide #24pp - come one gang. Top spot, top spot, top spot. RT danwj7 @rednoseday David deserves nighting and the whole thing deserves an award! So much effort........Well done! laverneshow Woke up this morning shattered, then immediately guilty #Walliams is STILL AT IT. What a man. Watch him here: bbc.co.uk/rednoseday #24PP
  12. 12. 20k people used the event’s #24pp hashtag to anchor their comment with the live event That’s around 437 people at any given time commenting on the 24 hour panel people Twitter Performance
  13. 13. • Over the weekend, there were 25k mentions across the online social media sphere • This was largely due to Twitter (20k tweets recorded by hashtag) Online Buzz
  14. 14. WWW Blog Features • Unreality Primetime: David Walliams took part in 20 panel shows for Comic Relief • Spoonfed: David Walliams completes comedy marathon • Monsters and critics: David Walliams completes marathon 24 hour online comedy challenge • Watch With Mothers: NewsGush: Weekend Sees Walliams Complete ‘24 Hour Panel People’ • Digital Spy: Walliams completes 24-hour panel show • Tech Leash: Comedian & Actor, David Walliams Completes 24 Hours of Live Streaming • Unreality Primetime: David Walliams completes challenge for Comic Relief with 24 Hour Panel People
  15. 15. Highlights • Behind the scenes shenanigans…
  16. 16. Highlights • The panel people in full motion during the final hour…
  17. 17. Highlights • A big screen feature at Westfield Shopping Centre…
  18. 18. rednoseday Wow. He's done it. David Walliams has anchored panel people for 24 hours non stop for Comic Relief. He is a LEGEND. Officially#24pp

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