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What Is SEO? A Guide to Search Engine Optimization

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This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.

Published in: Marketing
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What Is SEO? A Guide to Search Engine Optimization

  1. 1. WHAT IS SEO? AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION The Will Marlow Agency
  2. 2. What Is SEO? SEO 101 What Is SEO?  Optimizing your website to generate free traffic from search engines like Google  Ranking your website for different sets of keywords  Making your website an “authority” on certain topics in Google’s index.
  3. 3. What Is SEO? SEO 101 Get Beyond the Homepage  Triggering Traffic To Key Pages On Your Website * Note: none of these landing pages are the website’s “homepage”
  4. 4. What Is SEO? SEO 101 Target valuable keyword phrases  Triggering Traffic To Key Pages On Your Website
  5. 5. What Is SEO? SEO 101 All keywords that include “Agency”
  6. 6. What Is SEO? SEO 101 All keywords that include “SEO”
  7. 7. What Is SEO? SEO 101 SEO Is About Real Estate
  8. 8. AdWords AdWords SEO SEO SEO SEO “Construction” 50% AdWords vs. 50% SEO
  9. 9. AdWords AdWords SEO Consumer Products: “iPad” 50% AdWords vs. 50% SEO
  10. 10. AdWords AdWords SEO SEO Consumer Products: “Nike Shoes” 50% AdWords vs. 50% SEO
  11. 11. SEO AdWords AdWordsAdWords Travel & Hospitality: “hotels dc cheap” 80% AdWords vs. 20% SEO
  12. 12. SEO SEO SEO SEO SEO SEO Personal Branding: “Will Marlow” 0% AdWords vs. 100% SEO
  13. 13. What Is SEO? SEO 101 What Goes Into SEO?  First, “On-Site” Technical SEO  Conforming to Google’s technical recommendations (tags, folder structure, indexing, etc.)  Avoiding technical mistakes  Creating content in “Google-friendly” formats  Second, “On-Site” Content Creation  Generating “signals of authority” like inbound links and references  Third, “Off-Site” SEO  Generating “signals of authority” like inbound links and references  Generating “word of mouth”
  14. 14. What Is SEO? SEO 101 What Is On-Site Technical SEO?  All SEO Meta Tags  Page Title Tags, Meta Description Tags, Image Alt Tags  Proper URL Responses  301-redirects in the right places  Sensible Folder Structure  Putting Things In Logical Places  Keyword Rich URLs
  15. 15. What Is SEO? SEO 101 What Is On-Site “Content Creation” SEO?  Creative Content Production  Consistent, Steady Content Production  Interesting Content Production  Keyword Rich Content Production  Unique Content Production  None of This Can Be FAKED
  16. 16. What Is SEO? SEO 101 See On-Site Content Creation on willmarlow.com & willmarlowtraining.com willmarlow.com  Encyclopedia of marketing terms  Presentations  Regularly updated blog  Link-worthy content like digital toolbox willmarlowtraining.com  Mix of free and paid video lessons  Regularly updated blog
  17. 17. What Is SEO? SEO 101
  18. 18. What Is SEO? SEO 101
  19. 19. What Is SEO? SEO 101 What Is Off-Site SEO?  Inbound Links (other websites linking to yours)  Citations (other websites mentioning your NAP – name, address, phone)  Certain types of social media activity  Note: much of this activity falls into the category of public relations
  20. 20. What Is SEO? SEO 101 Thank you. If you have any questions about how I can help with SEO, let me know, or sign up for my online course at willmarlowtraining.com. Will Marlow will@willmarlow.com

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