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19 B2B Companies That Buy Their Own Branded Keywords

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Lots of people ask the following question: why should you pay for your own branded keywords when it's so easy to rank #1 on Google for your own name? There are three main reasons: (1) controlling the landing page, (2) testing offers, and (3) preventing your competitors from poaching your leads/customers by bidding on your trademark independently.

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19 B2B Companies That Buy Their Own Branded Keywords

  1. 1. 19 B2B COMPANIES THAT BUY THEIR OWN BRANDED KEYWORDS Will Marlow Agency
  2. 2. B2B AdWords “Branded” Text Ads  Founded in 2011  Facebook Ad Specialists  Google AdWords Premier Partner (2x) Search & Display  Bing & Yahoo Accredited  Google Analytics Certified  Specialize in data-driven marketing for organizations Will Marlow Agency
  3. 3. B2B AdWords “Branded” Text Ads  What follows is a slide-by-slide list of Google text ads that B2B companies have purchased for their own branded keywords.  There are many reasons to buy your own brand name:  You may want to control the landing page;  You may want to test different offers to bottom- and mid-funnel leads, and  You may want to make sure your competitors don’t “poach” your bottom- and mid-funnel leads. Presentation
  4. 4. B2B AdWords “Branded” Text Ads  The companies that follow are: • Salesforce.com, Dropbox, PayPal, Blackbaud, Tableau, Zenefits, Zoho, HubSpot, Marketo, Rackspace, Google, TeamViewer, GoToWebinar, Slack, Cloudera, MongoDB, WeWork, Regus, Uber, Lyft, DocuSign, Evernote, and SurveyMonkey. Presentation
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  24. 24. B2B AdWords “Branded” Text Ads Will Marlow will@willmarlow.com m. 202.577.3350 Thank you.

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