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19 B2B Companies That Buy Their Own Branded Keywords
Lots of people ask the following question: why should you pay for your own branded keywords when it's so easy to rank #1 on Google for your own name? There are three main reasons: (1) controlling the landing page, (2) testing offers, and (3) preventing your competitors from poaching your leads/customers by bidding on your trademark independently.
Lots of people ask the following question: why should you pay for your own branded keywords when it's so easy to rank #1 on Google for your own name? There are three main reasons: (1) controlling the landing page, (2) testing offers, and (3) preventing your competitors from poaching your leads/customers by bidding on your trademark independently.
19 B2B Companies That Buy Their Own Branded Keywords
1.
19 B2B COMPANIES THAT BUY THEIR
OWN BRANDED KEYWORDS
Will Marlow Agency
2.
B2B AdWords “Branded” Text Ads
Founded in 2011
Facebook Ad Specialists
Google AdWords Premier Partner (2x) Search & Display
Bing & Yahoo Accredited
Google Analytics Certified
Specialize in data-driven marketing for organizations
Will Marlow Agency
3.
B2B AdWords “Branded” Text Ads
What follows is a slide-by-slide list of Google text ads
that B2B companies have purchased for their own
branded keywords.
There are many reasons to buy your own brand name:
You may want to control the landing page;
You may want to test different offers to bottom- and
mid-funnel leads, and
You may want to make sure your competitors don’t
“poach” your bottom- and mid-funnel leads.
Presentation
4.
B2B AdWords “Branded” Text Ads
The companies that follow are:
• Salesforce.com, Dropbox, PayPal, Blackbaud,
Tableau, Zenefits, Zoho, HubSpot, Marketo,
Rackspace, Google, TeamViewer,
GoToWebinar, Slack, Cloudera, MongoDB,
WeWork, Regus, Uber, Lyft, DocuSign,
Evernote, and SurveyMonkey.
Presentation