1.
19 B2B COMPANIES THAT BUY THEIR
OWN BRANDED KEYWORDS
Will Marlow Agency

2.
B2B AdWords “Branded” Text Ads
 Founded in 2011
 Facebook Ad Specialists
 Google AdWords Premier Partner (2x) Search & Display
 Bing & Yahoo Accredited
 Google Analytics Certified
 Specialize in data-driven marketing for organizations
Will Marlow Agency

3.
B2B AdWords “Branded” Text Ads
 What follows is a slide-by-slide list of Google text ads
that B2B companies have purchased for their own
branded keywords.
 There are many reasons to buy your own brand name:
 You may want to control the landing page;
 You may want to test different offers to bottom- and
mid-funnel leads, and
 You may want to make sure your competitors don’t
“poach” your bottom- and mid-funnel leads.
Presentation

4.
B2B AdWords “Branded” Text Ads
 The companies that follow are:
• Salesforce.com, Dropbox, PayPal, Blackbaud,
Tableau, Zenefits, Zoho, HubSpot, Marketo,
Rackspace, Google, TeamViewer,
GoToWebinar, Slack, Cloudera, MongoDB,
WeWork, Regus, Uber, Lyft, DocuSign,
Evernote, and SurveyMonkey.
Presentation

5.
B2B AdWords “Branded” Text Ads

6.
B2B AdWords “Branded” Text Ads

7.
B2B AdWords “Branded” Text Ads

8.
B2B AdWords “Branded” Text Ads

9.
B2B AdWords “Branded” Text Ads

10.
B2B AdWords “Branded” Text Ads

11.
B2B AdWords “Branded” Text Ads

12.
B2B AdWords “Branded” Text Ads

13.
B2B AdWords “Branded” Text Ads

14.
B2B AdWords “Branded” Text Ads

15.
B2B AdWords “Branded” Text Ads

16.
B2B AdWords “Branded” Text Ads

17.
B2B AdWords “Branded” Text Ads

18.
B2B AdWords “Branded” Text Ads

19.
B2B AdWords “Branded” Text Ads

20.
B2B AdWords “Branded” Text Ads

21.
B2B AdWords “Branded” Text Ads

22.
B2B AdWords “Branded” Text Ads

23.
B2B AdWords “Branded” Text Ads

24.
B2B AdWords “Branded” Text Ads
Will Marlow
will@willmarlow.com
m. 202.577.3350
Thank you.