Evaluation Question 2

1. Evaluation Question 2
How effective is the combination
of your main product and ancillary
tasks?

2. In all my products, in order to make
them a successful form of
advertising, I ensured that I had
elements that carried over from one
another between the products. This
would create a better link between
the different advertisements, and
would aid in how audiences
perceived them and how they link
one to the other, thus making them a
more effective product.

3. Our film title “The Deprived” is shown in all of my products, maintaining the
same font and light colours throughout. I did this as it alone is quite
memorable and so would act as more than just a title but a brand, that would
be on all linked products to ensure the audience makes a clear idea that all the
products are advertising the same film. It helps that the font used “Scorched
Earth” looks the part in terms of its design in linking it to the main themes of
the movie, such as decay as the title is seen to be almost decaying itself,
which only aids the process of linking the products.
THE DEPRIVED
Magazine Trailer Poster

4. Key Imagery/ props
Throughout my products I have links with key props and images to form a greater sense of
synchronicity between the forms of advertisements. For example a key prop was the map
that Adam the protagonist carries, I showed this in the trailer for narrative purposes and also
in the poster to create a better sense of possible narratives. As the imagery of a map gives
the audience ideas of a journey that is underway, creating possible questions from the
audience and adding to the code of enigma, making the advertisement more effective on the
viewer as it is making them engage with the product and look further into the possible
themes, making a cinema ticket purchase more likely. Also I created a further sense of
uniformity through the use of the same costumes and
weapons in both the poster and the trailer to establish Adam as a
character that is more easily identifiable through similar costume
between products, which will have a similar effect of making the link
easier to identify.

5. Also I wanted to mention
the more subtle areas of
comparison, as you can
see here, although at
first glance not much
resemblance is
noticeable the actor
shown in the magazine is
wearing the same
costume as the figure,
which is faceless in the
trailer. I wanted this as it
would give the audience
a greater insight into the
actors role in the movie
and how the conform to
the narrative and their
position. This like other
synchronous images and
texts, although more
subtle still allows for a
better link between the
two products making
them more effective.

6. Themes
As you can see in all of these images from the trailer and
from the poster I have clear expressions of certain
themes such as death, blood and nature. All of which I
have represented in both medias, which I believe makes
each piece more interesting no matter how smaller
detail, as shown by the hanging man in the background
of my poster. By making themes between both products
it creates a stronger bond between the medias, helping
them to complement each other by having a greater
effect on the audience.