Show Me the Blog 2011

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Show Me the Blog 2011

  1. 1. WORDPRESS SEO KNOW IT, USE IT Will Hanke WhereIsMyBusiness.com #SMBSTL
  2. 2. TODAY’S SLIDES WhereIsMyBusiness.com/SMTB
  3. 3. Who Am I? <ul><li>Will Hanke </li></ul><ul><li>SEO Professional WhereIsMyBusiness.com </li></ul><ul><li>1990 - Graduate Fox High </li></ul><ul><li>1992 – US Air Force </li></ul><ul><li>1997 – 2003 Web Design & Hosting </li></ul>
  4. 4. 2003: The Barenaked Ladies Change My Career Path
  5. 6. Blogging Mom’s Every Move
  6. 7. 30-40 Pieces of Mail a Day
  7. 9. What It Got Me
  8. 10. What It Also Got Me
  9. 11. I Soon Found Out…
  10. 12. They Don’t Care
  11. 13. Blocking is Easy WhereIsMyBusiness.com
  12. 14. They Are Searching
  13. 15. SEO - Get to the Top
  14. 17. Build Your Keyword List FIRST
  15. 18. Keyword Research Tools <ul><li>AdWords Keyword Tool </li></ul><ul><li>WordTracker </li></ul><ul><li>Yahoo Suggest </li></ul><ul><li>Google Instant </li></ul><ul><li>SEOBook (not free) </li></ul>willhanke.com/seo-webinars/
  16. 19. DUH Tip: Create Great Content
  17. 20. SEO Plugins
  18. 21. All in One SEO Pack wordpress.org/extend/plugins/all-in-one-seo-pack/
  19. 22. Yoast SEO yoast.com/wordpress/seo/
  20. 23. YARPP wordpress.org /extend/plugins/yet-another-related-posts-plugin/
  21. 24. Quick Loading
  22. 25. WP Super Cache wordpress.org/extend/plugins/wp-super-cache/
  23. 26. Google XML Sitemap wordpress.org/extend/plugins/google-sitemap-generator/
  24. 27. WP Touch wordpress.org/extend/plugins/wptouch/
  25. 28. Crazy Egg Heatmap wordpress.org/extend/plugins/crazyegg-heatmap-tracking/
  26. 29. And now, the Geeky Stuff
  27. 30. Code Change <title><?php wp_title(’’); ?></title> wp-content/themes/your_theme/header.php
  28. 31. Pretty Permalinks www.domain.com/?page_id=7 Needs to become www.domain.com/spring-camping/ Settings / Permalinks Custom Structure - /%hour%/%postname%/
  29. 32. Keywords in Post Title & Meta Desc
  30. 33. Did I Mention? Great Content
  31. 34. Comments = Free Content
  32. 35. Keep the Conversation Going
  33. 36. Your Website HAS Traffic!
  34. 37. Q & A
  35. 38. THANK YOU! WhereIsMyBusiness.com @WhereIsMyBiz St Louis SEO Meetup Meetup.com/Where-Is-My-Business

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