Google Plus and Other SEO Tools for Better Rankings

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This presentation was for the St. Louis Social Media Group on April 30, 2014. We discuss the reason for Google Plus, the demise and the importance of the network. Plus, I share some other SEO tools that the group may want to use.

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Google Plus and Other SEO Tools for Better Rankings

  1. 1. USING GOOGLE PLUS & OTHER TOOLS TO INCREASE YOUR RANKINGS Will Hanke RedCanoeMedia.com
  2. 2. WhereIsMyBusiness.com Wanna Tweet This Meetup? @RedCanoeMedia #STLSocialGroup
  3. 3. WhereIsMyBusiness.com The “Big Three” (Auto)
  4. 4. WhereIsMyBusiness.com The “Big Three” (Search)
  5. 5. WhereIsMyBusiness.com The “Big Three” (Search)
  6. 6. WhereIsMyBusiness.com The “Big Three” (Social)
  7. 7. WhereIsMyBusiness.com Hey what about me?!
  8. 8. WhereIsMyBusiness.com Image Search for “Social Media”
  9. 9. WhereIsMyBusiness.com Where’s G+?
  10. 10. WhereIsMyBusiness.com How Many of You Have Signed Up for G+?
  11. 11. WhereIsMyBusiness.com How Many of You Use G+ Regularly?
  12. 12. WhereIsMyBusiness.com Google Plus is Like Your Local Gym Many Sign Up, Few Actually Go
  13. 13. WhereIsMyBusiness.com Last Week: We Need to Go to the Gym
  14. 14. WhereIsMyBusiness.com Quick History Lesson
  15. 15. WhereIsMyBusiness.com June 28, 2011
  16. 16. WhereIsMyBusiness.com Great Growth in Short Time
  17. 17. WhereIsMyBusiness.com Facebook Killer?
  18. 18. WhereIsMyBusiness.com Feb 2016
  19. 19. WhereIsMyBusiness.com Healthy “Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.” - Feb 2013
  20. 20. WhereIsMyBusiness.com Forget those guys, Come play with me! Leverage
  21. 21. WhereIsMyBusiness.com Everyone Will Turn Around!
  22. 22. WhereIsMyBusiness.com Well, Not Quite.
  23. 23. WhereIsMyBusiness.com 500MM Users? Not Really
  24. 24. WhereIsMyBusiness.com It Gets Messier
  25. 25. WhereIsMyBusiness.com TechCrunch – 4/24/14
  26. 26. WhereIsMyBusiness.com Huffington Post – 4/25/14
  27. 27. WhereIsMyBusiness.com HOWEVER…
  28. 28. WhereIsMyBusiness.com There are Benefits
  29. 29. WhereIsMyBusiness.com The 7 Pack / Local Search
  30. 30. WhereIsMyBusiness.com Local Carousel
  31. 31. WhereIsMyBusiness.com Authorship plus.google.com/authorship
  32. 32. WhereIsMyBusiness.com New SEO Currency
  33. 33. WhereIsMyBusiness.com Blended Results - Which are You Drawn To?
  34. 34. WhereIsMyBusiness.com Testing Authorship google.com/webmasters/tools/richsnippets
  35. 35. WhereIsMyBusiness.com Testing Authorship google.com/webmasters/tools/richsnippets
  36. 36. WhereIsMyBusiness.com Authorship for WordPress willhanke.com/newsletter/
  37. 37. WhereIsMyBusiness.com A Few Other SEO Tools
  38. 38. WhereIsMyBusiness.com SEO Doctor
  39. 39. WhereIsMyBusiness.com SEO Doctor (Firefox Only)
  40. 40. WhereIsMyBusiness.com Google Experiments
  41. 41. WhereIsMyBusiness.com Create Two Nearly Identical Pages
  42. 42. WhereIsMyBusiness.com Each Gets Equal Visitors
  43. 43. WhereIsMyBusiness.com Authorship for WordPress
  44. 44. WhereIsMyBusiness.com Spy on Your Competitors semrush.com
  45. 45. WhereIsMyBusiness.com Traffic, Keywords, Ad Spend & More semrush.com
  46. 46. WhereIsMyBusiness.com Links majesticseo.com
  47. 47. WhereIsMyBusiness.com Total Links, Recent Links, Good & Bad Links
  48. 48. WhereIsMyBusiness.com Yoast SEO – for WordPress yoast.com/wordpress/plugins/seo/
  49. 49. WhereIsMyBusiness.com How to Build a Marketing Funnel 7:00 PM – 9:00 PM - $10 How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table. May 22 Meetup meetup.com/Where-Is-My-Business/
  50. 50. WhereIsMyBusiness.com Google Analytics – Don’t Fear the Data 9:00 AM – 11:30 AM - $57 This is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them! Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility! June 18 Workshop meetup.com/Where-Is-My-Business/
  51. 51. WhereIsMyBusiness.com Questions?
  52. 52. WhereIsMyBusiness.com Thank You! Will Hanke 314-496-8665 @RedCanoeMedia

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