Being Relevant & Found in the Search Engines

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My presentation for the Saint Louis Business Expo - April 8, 2014

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Being Relevant & Found in the Search Engines

  1. 1. BEING RELEVANTBEING RELEVANT AND FOUNDAND FOUND IN THE SEARCH ENGINESIN THE SEARCH ENGINES Will Hanke Red Canoe Media
  2. 2. WhereIsMyBusiness.com Good Websites Aren’t Cheap
  3. 3. WhereIsMyBusiness.com You Built It, Did they Come?
  4. 4. WhereIsMyBusiness.com Probably Not
  5. 5. WhereIsMyBusiness.com More Incoming Traffic = More Money
  6. 6. WhereIsMyBusiness.com Typical Marketing Funnel
  7. 7. WhereIsMyBusiness.com Today: 7 Tips to Help You Can Stand Out
  8. 8. WhereIsMyBusiness.com Tip 1: Get Your Site in Order
  9. 9. WhereIsMyBusiness.com Tool: SEO Doctor
  10. 10. WhereIsMyBusiness.com Tool: SEO Doctor (for Firefox only)
  11. 11. WhereIsMyBusiness.com Tool: SEO Doctor (for Firefox only)
  12. 12. WhereIsMyBusiness.com Tip 2: Give Away Better Information
  13. 13. WhereIsMyBusiness.com Who Has a Blog?
  14. 14. WhereIsMyBusiness.com Content Marketing
  15. 15. WhereIsMyBusiness.com Say No to the FAQ Page
  16. 16. WhereIsMyBusiness.com Make Content That Attracts Visitors
  17. 17. WhereIsMyBusiness.com rel-uh-vuhns
  18. 18. WhereIsMyBusiness.com Be in the Right Place at the Right Time
  19. 19. WhereIsMyBusiness.com Targeted Content is Money
  20. 20. WhereIsMyBusiness.com Targeted Content Wins the Internet
  21. 21. WhereIsMyBusiness.com Tip 3: Leverage Social Media
  22. 22. WhereIsMyBusiness.com Don’t Use Social Media
  23. 23. WhereIsMyBusiness.com I Said Leverage It
  24. 24. WhereIsMyBusiness.com Define Your Audience
  25. 25. WhereIsMyBusiness.com Then Use Those Networks!
  26. 26. WhereIsMyBusiness.com Tip 4: Don’t Be So Boring
  27. 27. WhereIsMyBusiness.com Your Website Design Lacks Enthusiasm
  28. 28. WhereIsMyBusiness.com After Gets More Sales, Leads & Referrals
  29. 29. WhereIsMyBusiness.com Does Your Content Need a Makeover?
  30. 30. WhereIsMyBusiness.com No.
  31. 31. WhereIsMyBusiness.com Thanks. Signed, Boring.
  32. 32. WhereIsMyBusiness.com Don’t Screw This Up!
  33. 33. WhereIsMyBusiness.com Don’t Screw This Up!
  34. 34. WhereIsMyBusiness.com About Us
  35. 35. WhereIsMyBusiness.com Upwards of 45%
  36. 36. WhereIsMyBusiness.com Trust Factors
  37. 37. WhereIsMyBusiness.com Now I’m More Interested!
  38. 38. WhereIsMyBusiness.com Connection Made
  39. 39. WhereIsMyBusiness.com Tip 5: Show Off Your Mad Biz Skillz
  40. 40. WhereIsMyBusiness.com What Makes You…?
  41. 41. WhereIsMyBusiness.com What Makes You Different?
  42. 42. WhereIsMyBusiness.com Why?
  43. 43. WhereIsMyBusiness.com Real. Authentic. Accessible.
  44. 44. WhereIsMyBusiness.com Tip 6: Make It Easy To Buy From You
  45. 45. WhereIsMyBusiness.com The Call to Action
  46. 46. WhereIsMyBusiness.com Services. Yawn.
  47. 47. WhereIsMyBusiness.com You Lost Her
  48. 48. WhereIsMyBusiness.com Boom - I Know What to Do
  49. 49. WhereIsMyBusiness.com At Least One on Every Page. No Excuses.
  50. 50. WhereIsMyBusiness.com The Call to Action Banana
  51. 51. WhereIsMyBusiness.com Further Down the Funnel to Conversion
  52. 52. WhereIsMyBusiness.com Tip 7: (aka geek overload): Use Rich Snippets
  53. 53. WhereIsMyBusiness.com Rich Who?
  54. 54. WhereIsMyBusiness.com Tip 7: (aka geek overload): Use Rich Snippets
  55. 55. WhereIsMyBusiness.com In-Depth Product & Review Information
  56. 56. WhereIsMyBusiness.com Google Publisher / Authorship plus.google.com/authorship
  57. 57. WhereIsMyBusiness.com Google Authorship
  58. 58. WhereIsMyBusiness.com Quick Review 1. Get Your Site in Order 2. Give Away Better Information 3. Leverage Social Media 4. Don’t Be So Boring 5. Show off Your Mad Skills 6. Make it Easy to Buy From You 7. Use Rich Snippets
  59. 59. WhereIsMyBusiness.com Questions & Thank You!Questions & Thank You! Will Hanke RedCanoeMedia.com 314-496-8665 @RedCanoeMedia

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