Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
EVENT TRENDS
2 0 1 7
that will grant your events an edge
SHARE EVENT EXPERIENCES
WITH ANYONE, ANYWHERE
THROUGH MIXED REALITY
One of the downsides of live events is that people hav...
SHARE EVENT
EXPERIENCES
WITH
ANYONE,
ANYWHERE
THROUGH
MIXED REALITY
Additional realities: AR and VR
Mixed reality, where p...
SHARE EVENT
EXPERIENCES
WITH
ANYONE,
ANYWHERE
THROUGH
MIXED REALITY
Live streaming via drones
Livestreaming is everywhere ...
SHARE EVENT
EXPERIENCES
WITH
ANYONE,
ANYWHERE
THROUGH
MIXED REALITY
Virtual meetings
Virtual meetings will allow people to...
Which begs the question: how will
people actually interact with each
other in a virtual event? This can be
done through pe...
MAKE THE PHYSICAL FEEL
DIGITAL VIA ON-DEMAND
SERVICES, TOUCH TECH,
AND MORE
On the flip side, technology is also making ph...
MAKE THE
PHYSICAL FEEL
DIGITAL VIA
ON-DEMAND
SERVICES,
TOUCH TECH,
AND MORE
On demand service
By tapping on-demand service...
MAKE THE
PHYSICAL FEEL
DIGITAL VIA
ON-DEMAND
SERVICES,
TOUCH TECH,
AND MORE
Choose your own adventure
While big conference...
MAKE THE
PHYSICAL FEEL
DIGITAL VIA
ON-DEMAND
SERVICES,
TOUCH TECH,
AND MORE
Touch tech
Physical products are poised to mak...
INCREASE ENGAGEMENT VIA
ARTIFICIAL INTELLIGENCE
The past year has seen the rise in awareness and usage of
artificial intel...
INCREASE
ENGAGEMENT
VIA ARTIFICIAL
INTELLIGENCE
Personal concierge
Another awesome idea we shared with EventMB’s 2017
even...
INCREASE
ENGAGEMENT
VIA ARTIFICIAL
INTELLIGENCE
Virtual event assistants
Event managers can use an AI as a digital event
a...
INCREASE
ENGAGEMENT
VIA ARTIFICIAL
INTELLIGENCE
AI as branding
Siri, Cortana, and Alexa have all become household
names be...
But unlike your regular human
spokesperson, this one can interact
with hundreds of people at the same
time without limits....
DELIVER EXEMPLARY EVENT
EXPERIENCES
The top currency of today’s world is not the US dollar nor is it
Bitcoin. It’s engagem...
DELIVER
EXEMPLARY
EVENT
EXPERIENCES
Emotionally intelligent events
Emotional intelligence will play a key role, allowing
e...
DELIVER
EXEMPLARY
EVENT
EXPERIENCES
Connect emotionally with local
flavor
Another way to heighten the attendee’s experienc...
MAKE BETTER DECISIONS
THROUGH REAL-TIME DATA
One of good side effect of using event technology is that it makes
decision m...
MAKE BETTER
DECISIONS
THROUGH
REAL-TIME
DATA
Measure ROI better
By default, you can already collect data from your event
f...
MAKE BETTER
DECISIONS
THROUGH
REAL-TIME
DATA
Better logistics and management
Real time data gathering will also play a rol...
LET PARTICIPANTS RUN THE
SHOW
A mainstay of internet culture is the online community, where
members of self-organized grou...
LET
PARTICIPANTS
RUN THE
SHOW
Speakers and participants learn
from each other
Next year will see the gradual decline in th...
LET
PARTICIPANTS
RUN THE
SHOW
Hear attendee chatter
One of the sidelights of many events are the talks
among attendees, of...
LET
PARTICIPANTS
RUN THE
SHOW
Create events together
Events can also be more engaging to people if they have
a say in how ...
HOLD EVENTS IN NON-
TRADITIONAL LOCATIONS
The use of dedicated meeting places will take a hit, as organizers
become more u...
HOLD EVENTS
IN NON-
TRADITIONAL
LOCATIONS
Surprising “pop up” events
Aside from using new venues, organizers are also
gett...
HOLD EVENTS
IN NON-
TRADITIONAL
LOCATIONS
Exploring new event grounds
As well, event organizers are moving away from the
u...
LEAVE A POSITIVE MESSAGE
Making a social impact is also an important item making an
appearance in events this 2017. Leavin...
LEAVE A
POSITIVE
MESSAGE
Diversity
The white-man-in-a-suit figure as the top gun in an
event is fading out fast. Increased...
LEAVE A
POSITIVE
MESSAGE
Safety
Of course, being participant-centric and leaving a
positive mark also means showing the au...
CREATE PERSONALIZED
EXPERIENCES
Everyone wants to feel special. It might be something as simple as
seeing your name (spell...
CREATE
PERSONALIZED
EXPERIENCES
Personalized offers
Google is a prime example of how your current
interaction helps it mak...
CREATE
PERSONALIZED
EXPERIENCES
Personalized solutions
Personalization also helps make happy campers out of
irate customer...
Click here to read the full blog post
D O N ' T M I S S O U T O N T H E
N E X T B I G T R E N D
READ THE
FULL GUIDE
WANT TO
LEARN MORE
ABOUT
TRENDS
AFFECTING
THE
INDUSTRY?
We highly recommend you check out
the following resources:
EventMB...
EVENT TRENDS
2 0 1 7
that will grant your events an edge
Upcoming SlideShare
Loading in …5
×

2017 Event Trends

Endless Entertainment's predictions on what we think will be the big trends in the events and meeting industry in 2017. Read the full blog post at: http://helloendless.com/2017-event-trends/

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

2017 Event Trends

  1. 1. EVENT TRENDS 2 0 1 7 that will grant your events an edge
  2. 2. SHARE EVENT EXPERIENCES WITH ANYONE, ANYWHERE THROUGH MIXED REALITY One of the downsides of live events is that people have to be there to experience it. While this does create a unique experience for the attendees, wouldn’t it be better if people could be attendees no matter where they were? That’s where mixed reality comes in. @ H E L L O E N D L E S S S
  3. 3. SHARE EVENT EXPERIENCES WITH ANYONE, ANYWHERE THROUGH MIXED REALITY Additional realities: AR and VR Mixed reality, where people where physical and digital objects co-exist and interact in real time, is one of the newest trends in the events industry. Through augmented reality (AR) and virtual reality (VR), people will be able to walk through the venues as if they were physically there. These two technologies are going to rapidly become mainstream in the next few years (especially with the launch of technologies like Bridge and Structure), making them a must have for future events. With the cost of experience VR dropping with the release of technologies such as Google’s Daydream VR, it’s becoming easier for everyone to try VR. Let’s just hope it doesn’t become like the novel, Ready Player One.
  4. 4. SHARE EVENT EXPERIENCES WITH ANYONE, ANYWHERE THROUGH MIXED REALITY Live streaming via drones Livestreaming is everywhere now (you can even do it in 4K). EventMB also had this one on their 2017 event trends guide, for good reason, this is going to be everywhere! For those who do not have access to VR equipment, they can tune into live event broadcasts courtesy of drones equipped with 4K cameras. Drone streaming is another trend that we expect to see next year, paired with the live broadcast features of social media sites such as Facebook Live and Instagram Live. This will let events achieve game-changing, full-360 degree streaming before 2017 ends. We’ll talk more about live tech in the next section.
  5. 5. SHARE EVENT EXPERIENCES WITH ANYONE, ANYWHERE THROUGH MIXED REALITY Virtual meetings Virtual meetings will allow people to attend events remotely as if they were there in person. Right now that is done with cameras and the same live stream technologies avaliable today but what if the experience could be more immersive? The same set of options available to regular attendees will also be made available to them, through the power of real-time technologies such as the Microsoft Hololens.
  6. 6. Which begs the question: how will people actually interact with each other in a virtual event? This can be done through personalized avatars as demonstrated this year by Facebook. Instead of tiny images and icons, you’ll be able to convey physical movement and even facial expressions. We imagine it would be like those holograms in Star Wars, but even more interactive.
  7. 7. MAKE THE PHYSICAL FEEL DIGITAL VIA ON-DEMAND SERVICES, TOUCH TECH, AND MORE On the flip side, technology is also making physical experiences feel more digital. The sharing economy lets people access services on-demand, making them as simple as tapping on your phone. Events now have multiple concurrent tracks that let attendees go in and out with ease, just like browsing websites. Technology becomes part of everyday objects, making them smarter and more interactive. @ H E L L O E N D L E S S
  8. 8. MAKE THE PHYSICAL FEEL DIGITAL VIA ON-DEMAND SERVICES, TOUCH TECH, AND MORE On demand service By tapping on-demand services like Uber and AirBnb, event organizers can use crowd-powered services to gain ideas, solutions and services to bolster participation and engagement in events. Event managers and suppliers can use on-demand services to deliver better service at a lower cost.
  9. 9. MAKE THE PHYSICAL FEEL DIGITAL VIA ON-DEMAND SERVICES, TOUCH TECH, AND MORE Choose your own adventure While big conferences already offer multiple tracks to cater to their diverse audience, smaller events will soon be able to do the same. In addition to participation in different sessions, devices like NFC and RFID cards will also give guests access to specific content. Want to learn more about RFIDs and NFC? Check out our episode 14 of #EventIcons where we interview Anthony Palermo, the godfather of RFID at events.
  10. 10. MAKE THE PHYSICAL FEEL DIGITAL VIA ON-DEMAND SERVICES, TOUCH TECH, AND MORE Touch tech Physical products are poised to make a comeback in the 2017 event trends. Event engagement will be enhanced by tangible items that on-site attendees can actually touch and hold. Dubbed “touch tech”, these items are simple but smart, like Snapchat’s Spectacles which lets you take first-person videos through your sunglasses instead of your phone. All we ask is that the touch tech is better than the Touchbar on the new Macbook Pros)
  11. 11. INCREASE ENGAGEMENT VIA ARTIFICIAL INTELLIGENCE The past year has seen the rise in awareness and usage of artificial intelligence or AI. Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa are just three of a legion of AI assistants that people can use everyday. Needless to say, these same AI can be tapped to provide an added boost to events when it comes to personalization. @ H E L L O E N D L E S S
  12. 12. INCREASE ENGAGEMENT VIA ARTIFICIAL INTELLIGENCE Personal concierge Another awesome idea we shared with EventMB’s 2017 event trends guide. We also drew inspiration from Inbound 2016, and the launch of Hubspot’s Growthbot, which is a chatbot designed to be your personal marketing concierge. Artificial intelligence draws its power from the cloud and the crowd, where it learns by observing questions and responses of millions of users. Not only can an AI deliver information on- demand, it can also provide it even before you need it. On top of that, artificial intelligence can act as a personal concierge since it can process voice commands and even reply just like a human does. Expect a sassy remark or two in your future AI interactions.
  13. 13. INCREASE ENGAGEMENT VIA ARTIFICIAL INTELLIGENCE Virtual event assistants Event managers can use an AI as a digital event assistant that can help with anything from registration to budgeting. This helps event professionals build lean teams that can focus on improving attendee experience instead of drudging through backroom operations.
  14. 14. INCREASE ENGAGEMENT VIA ARTIFICIAL INTELLIGENCE AI as branding Siri, Cortana, and Alexa have all become household names because of their distinct personalities. An AI can also lends its personality to your event, much like a brand ambassador.
  15. 15. But unlike your regular human spokesperson, this one can interact with hundreds of people at the same time without limits. The AI can then be a more powerful branding tool, allowing people to interact with the “event” itself. The AI can also stand at the helm of a viral marketing campaign. And to top it off, you don’t have to deal with a huge ego.
  16. 16. DELIVER EXEMPLARY EVENT EXPERIENCES The top currency of today’s world is not the US dollar nor is it Bitcoin. It’s engagement. This holds true for the events industry as well. Keeping the audience engaged in the event not only adds to the bottom line, it also makes participation in the event a fulfilling activity for everyone involved, from the organizer to the attendee. @ H E L L O E N D L E S S
  17. 17. DELIVER EXEMPLARY EVENT EXPERIENCES Emotionally intelligent events Emotional intelligence will play a key role, allowing event organizers to cater to the emotional and psychological needs of each attendee. Sensory lounges, recreational rooms, experience areas, and the like can keep participants immersed and holistically satisfied. Different demographics will have different needs, and the organizer will have to create different strategies to keep each engaged. The one-size-fits-all approach is scheduled to die out. Soft skills will also be useful in the creation of more efficient programs that take into account the needs and expectations of the participant, not just those of the organizer. It’s no longer about exchanging contact details, and more on exchanging meaningful experiences.
  18. 18. DELIVER EXEMPLARY EVENT EXPERIENCES Connect emotionally with local flavor Another way to heighten the attendee’s experience is the use of local aspects such as culture, locations and even cuisines, to evoke an emotional connection to the event. By creating an authentic and memorable experience, products and brands will find a home in people’s consciousness. A good example of this is AirBnb Experiences where people can take part in unique activities instead of just buying travel lodging.
  19. 19. MAKE BETTER DECISIONS THROUGH REAL-TIME DATA One of good side effect of using event technology is that it makes decision making easier. This is because you can gather enormous amounts of data, sometimes even in real time, and distill it down into actionable insights, all without lifting a finger. This makes event planners even more nimble, able to choose the more effective course of action through data-driven decisions. @ H E L L O E N D L E S S
  20. 20. MAKE BETTER DECISIONS THROUGH REAL-TIME DATA Measure ROI better By default, you can already collect data from your event from a variety of means: cameras, sensors, apps, and more. By measuring this data, marketers and events managers can better measure the expected ROI of each event activity. This also means that you can segment your crowd better and explore promising niche audiences. Generalized events are fast disappearing, and the trend towards niche conventions is gaining ground.
  21. 21. MAKE BETTER DECISIONS THROUGH REAL-TIME DATA Better logistics and management Real time data gathering will also play a role in logistics and event management. Demand for anything can be measured on the spot, whether it be ticket sales, session attendance, or crowd density. You can then respond by creating real time content on-site in response. For suppliers, physical stocks can also be replenished depending on the consumption, which can now be measured in real-time. This allows a new level of flexibility when it comes to delivering good, creating activities, and broadcasting content. One of our favorite tools to collect real-time data is Loopd which allows you see where your attendees are in real-time.
  22. 22. LET PARTICIPANTS RUN THE SHOW A mainstay of internet culture is the online community, where members of self-organized groups create content together and moderate their own actions. Because of this, people are clamoring for events where they have a say in its activities. It might be scary to hand over the reins to your attendees but you’ll find that it might be worth your while doing so. @ H E L L O E N D L E S S
  23. 23. LET PARTICIPANTS RUN THE SHOW Speakers and participants learn from each other Next year will see the gradual decline in the keynote speaker-dominated events structure. Instead of having just one keynote speaker dictating the tempo, future events will focus on the creation of “learning sessions” where both speaker and audience can share the limelight. Existing examples of these involve the AMA’s or Ask Me Anything threads that proliferate online, where there is a direct interaction between speaker and audience. PS: We do this on a small scale every week with the #EventIcons show where we let the audience as the questions, not the hosts.
  24. 24. LET PARTICIPANTS RUN THE SHOW Hear attendee chatter One of the sidelights of many events are the talks among attendees, often held in between booths and activities. The next year will see this being absorbed directly into the framework of events. Imagine creating an impact in an event even when you’re just chatting in the corridors.
  25. 25. LET PARTICIPANTS RUN THE SHOW Create events together Events can also be more engaging to people if they have a say in how it is made. Organizers and the audience can get together to plan the content and activities. Of course, if people are engaged, they can also become the most viral form of advertising. By tapping into services that allow live social media broadcasts, you can get people to share not only the event’s proceedings but what they think about it as well.
  26. 26. HOLD EVENTS IN NON- TRADITIONAL LOCATIONS The use of dedicated meeting places will take a hit, as organizers become more unconventional in their use of space. Informality is fast becoming the new norm, and this spills over into the use of more casual locations. This includes places like rehearsal studios, lofts, and more. @ H E L L O E N D L E S S
  27. 27. HOLD EVENTS IN NON- TRADITIONAL LOCATIONS Surprising “pop up” events Aside from using new venues, organizers are also getting into the “pop-up” event bandwagon. This is the use of an unlikely place that has been remodeled to fit the brand or event’s message. These events are usually announced shortly before they begin, tapping into the surprise factor. The old, familiar, unsuspecting place is then found to have been transformed into an experiential location, to the delight of the audience.
  28. 28. HOLD EVENTS IN NON- TRADITIONAL LOCATIONS Exploring new event grounds As well, event organizers are moving away from the usual upscale venues and into the more unknown locations. It is not uncommon for events to be held far from central districts, in an effort to avoid the convoluted traffic, bustle, and other conditions of mainstream, high-demand locations. Second and third-tier locations are expected to make even more appearances this 2017.
  29. 29. LEAVE A POSITIVE MESSAGE Making a social impact is also an important item making an appearance in events this 2017. Leaving a positive message is always a welcome thing. However, these changes ought to start within the event itself. @ H E L L O E N D L E S S
  30. 30. LEAVE A POSITIVE MESSAGE Diversity The white-man-in-a-suit figure as the top gun in an event is fading out fast. Increased technology and social awareness has decreased the barriers to entry, allowing more and more people to participate as authority figures. Organizers can induce diversity in the event by encouraging audience participation. Social media walls, for example, can help nudge people into sharing in the discussion.
  31. 31. LEAVE A POSITIVE MESSAGE Safety Of course, being participant-centric and leaving a positive mark also means showing the audience that you care for them. Crisis management preparations are bubbling up as a trend, ensuring that the audience is cared for in any eventuality.
  32. 32. CREATE PERSONALIZED EXPERIENCES Everyone wants to feel special. It might be something as simple as seeing your name (spelled correctly, of course), in your coffee cup. Or it might be a grand experience celebrating your achievements. Big or small, technology has made it easier for event planners to personalize their events, from emails to activities and even to giveaways. @ H E L L O E N D L E S S S
  33. 33. CREATE PERSONALIZED EXPERIENCES Personalized offers Google is a prime example of how your current interaction helps it make predictive assumptions on your future activity. This helps make things easier for participants by giving them what they want, when they want it. Aside from smarter, activity-based emails and timed prompts, these personalizations will provide better value to customers by throwing in promotions specifically tailored to the peoples’ preferences. This is like the product suggestions in retailer websites, only at a much larger scale and much more tailored to what you want.
  34. 34. CREATE PERSONALIZED EXPERIENCES Personalized solutions Personalization also helps make happy campers out of irate customers and attendees. Different people with different concerns call for different strategies. While the shotgun approach prominent in today’s industry can be effective, it can be much more efficient for event planners to provide laser-focused solutions based on the individual’s profile.
  35. 35. Click here to read the full blog post D O N ' T M I S S O U T O N T H E N E X T B I G T R E N D READ THE FULL GUIDE
  36. 36. WANT TO LEARN MORE ABOUT TRENDS AFFECTING THE INDUSTRY? We highly recommend you check out the following resources: EventMB’s guide to 2017 Event Trends Corbin Ball’s 7 meeting tech to watch in 2017 EventBrite’s curration of over 50 event industry experts on 2017 trends 2017 AmEx Global Meetings and Events Forecast
  37. 37. EVENT TRENDS 2 0 1 7 that will grant your events an edge

    Be the first to comment

    Login to see the comments

  • WillCurran

    Dec. 12, 2016
  • choeungjin

    Dec. 13, 2016
  • DhinyNurdinahFadilla

    Dec. 22, 2016
  • williammdavis

    Jan. 10, 2017
  • ThaisAltgott

    Jan. 17, 2017
  • GillianMcCurdy

    Feb. 17, 2017
  • lorilaurentsmith

    May. 17, 2017
  • thinktonothing

    May. 24, 2017
  • MegMcCarthy2

    Aug. 13, 2017
  • perickso

    Aug. 15, 2017
  • NafizZTRK

    Jan. 8, 2018
  • jamesherrera

    May. 28, 2018

Endless Entertainment's predictions on what we think will be the big trends in the events and meeting industry in 2017. Read the full blog post at: http://helloendless.com/2017-event-trends/

Views

Total views

44,507

On Slideshare

0

From embeds

0

Number of embeds

39,759

Actions

Downloads

195

Shares

0

Comments

0

Likes

12

×