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Londonlaunch Credentials 2015

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Londonlaunch Credentials 2015

  1. 1. The event industry’s marketplace
  2. 2. More than just an events directory. More than business as usual. TO THE EVENTS MARKETPLACE WELCOME
  3. 3. www.londonlaunch.com The event industry’s marketplaceContents The new way to grow your events business 05 - Listings are DEAD! 06 What makes londonlaunch so much more than a directory? - Vision 08 - Knowledge 09 - Mutli-channel 10 - Rich content 11 - Relationships 12 Technology 14 - 15 Our unique service 17 - Campaign management 18 The numbers 20 - 21 - Profile of corporate clients 22 - Our users = your customers 23 When you join londonlaunch - What you get 25 - The benefits 26 Booster packs 27 - 28 Showcase events 29 - 30 LiveTECH 31 FAQs 32 The team 33
  4. 4. www.londonlaunch.com Back to contents page The event industry’s marketplace 4 THERE’S A NEW WAY TO GROWYOUR EVENTS BUSINESS AND WE’RE IT.
  5. 5. www.londonlaunch.com Back to contents page The event industry’s marketplace 5www.londonlaunch.com The event industry’s marketplace The new way to grow your events business We combine technology with our unique service to connect event bookers with the right venues and event service providers. We ensure that all sides of the event industry are efficiently connected, and that our members are the best informed and serviced. We even run the best trade events in the industry. We do things differently. And in this way we’re successfully growing the number of great events in the world’s greatest city. We are the oil in the machine; the integrated event marketplace.
  6. 6. www.londonlaunch.com Back to contents page The event industry’s marketplace 6 What makes londonlaunch so much more than a directory? Encyclopedias have been replaced by Wikipedia Travel Agents have been largely replaced by immersive websites Librarians have been replaced by Google Taxi Drivers are challenged by Uber Event directories have been replaced by londonlaunch Listings are DEAD!
  7. 7. Back to contents page 7 SO MUCH MORE THAN A DIRECTORY? londonlaunch SO, WHAT MAKES
  8. 8. www.londonlaunch.com Back to contents page The event industry’s marketplace 8 So, what makes londonlaunch so much more than a directory? There are no shortcuts. More than a directory we connect vendors and buyers through a multi-channel marketplace. Comprehensive information on every venue and supplier is available through every (online and offline) channel and direct communication is encouraged. The only way to do this is through the latest technology supported by a personal service. Vision
  9. 9. www.londonlaunch.com Back to contents page The event industry’s marketplace 9 So, what makes londonlaunch so much more than a directory? Knowledge We know what’s going on out there and so will you. The data from our website feeds a unique quarterly trends review provided exclusively for our customers.
  10. 10. www.londonlaunch.com Back to contents page The event industry’s marketplace 10 So, what makes londonlaunch so much more than a directory? It’s the new, endorsed, word of mouth. We enable communication across every channel that bookers frequent whether it’s social media, email, the web, showcase events or even browsing videos. Multi-channel
  11. 11. www.londonlaunch.com Back to contents page The event industry’s marketplace 11 So, what makes londonlaunch so much more than a directory? Rich content Member profiles are comprehensive, updated in real-time and designed to provide bookers with the specific information they need whether they’re at their desktop or scanning their mobile device.
  12. 12. www.londonlaunch.com Back to contents page The event industry’s marketplace 12 So, what makes londonlaunch so much more than a directory? And we work closely with you every step of the way. Whether it’s optimising your profile, creating content or putting together a targeted campaign to connect YOU with YOUR target audience. One thing you’ll quickly realise about londonlaunch is that we’re not short of ideas or energy! And we’re on YOUR side! Relationships
  13. 13. Back to contents page 13 UNLOCKS & PROMOTES TECHNOLOGY THAT YOUR POTENTIAL
  14. 14. www.londonlaunch.com Back to contents page The event industry’s marketplace 14 Technology Marketplaces are about integrating information of every type. Decisions hinge on personalities, price, flexibility and a zillion other factors. Now that the marketplace is online, this information can be captured in real-time and understood, enabling you to improve your business. Data As a member, you’ll benefit from data analytics, social media, online reviews, recommendations, search engine optimisation, favourites, saved lists, rich content and native advertising. Technological know-how
  15. 15. www.londonlaunch.com Back to contents page The event industry’s marketplace 15 Technology Thanks to the rich member profiles, booking enquiries from our site are closer to a purchase decision because event bookers are already so well informed. Purchase powerOur regular features on events, venues, suppliers, ideas and trends, coupled with our own strong opinions have made it a must-visit information hub for thousands of event bookers, every week. Insight
  16. 16. Back to contents page 16 UBER- COOL FRIENDLY SERVICE AND TEAM OF “londonlaunchers” WHO ARE ALWAYS HERE TO HELP! AND THEN THERE’S OUR
  17. 17. www.londonlaunch.com Back to contents page The event industry’s marketplace 17 Our unique service Service We’ve made it as easy as possible to harness the potential of technology. But even so, for many of our clients, it’s a bold, new world. That’s why we provide a personal service to help you every step of the way. Our concierge service is available for every single member throughout their membership, at no extra cost!
  18. 18. www.londonlaunch.com Back to contents page The event industry’s marketplace 18 Our unique service Campaign management From designing social media campaigns to organising videos or planning e-shots we will work closely with you. It’s all part of our unique service.
  19. 19. Back to contents page 19 NUMBERS THE
  20. 20. www.londonlaunch.com Back to contents page The event industry’s marketplace 20 Numbers speak louder than words The exponential growth in users speaks louder than even we can! It shows that buyers and suppliers alike want the unique combination of technological know-how and our hands-on personal service. The numbers £30Million MEMBER PROFILES CURRENTLY GENERATE OVER
  21. 21. www.londonlaunch.com Back to contents page The event industry’s marketplace 21 Numbers speak louder than words 110,000 UNIQUE USERS NUMBER 70,000 REGISTERED USERS 35,000 EMAIL SUBSCRIBERS 10,000+ SOCIAL MEDIA FOLLOWERS 2014 2 MILLION OUR CLIENTS RECEIVED OVER PAGE VIEWS
  22. 22. www.londonlaunch.com Back to contents page The event industry’s marketplace 22 The Numbers: profile of corporate clients Fashion, Retail & FMCG’s - 12% Advertising, PR & Marketing - 8% Other - 6% Legal & Professional - 21% Banking & Finance - 20% FTSE 500 - 16% Media & Telecoms - 14% Charities - 3% Event Manager/Buyer - 43% Senior PA - 23% Sales & Marketing - 22% HR - 12% Sector Function
  23. 23. www.londonlaunch.com Back to contents page The event industry’s marketplace 23 Our users = your customers “I have been involved in events for law firms for many years and always use londonlaunch as my first point of reference” EA to CEO, DLA Piper LLP “We regularly use londonlaunch to search for fresh ideas and innovative ways we can engage with our internal and external clients” Ernst & Young “londonlaunch is our number ONE source of corporate event enquiries and bookings” Altitude London “londonlaunch is the first place I turn to when my teams ask me for ideas for events. We use them for everything including venue finding, new suppliers and team building” PwC
  24. 24. www.londonlaunch.com Back to contents page The event industry’s marketplace 24 JOIN WHEN YOU YOU INSTANTLY GET... londonlaunch MEMBERS ONLY
  25. 25. www.londonlaunch.com Back to contents page The event industry’s marketplace 25 Interactive profile Get in front of all the right people and engage with them. Receive industry news and insights – discover the latest trends and goings-on whilst promoting your own brand and positioning yourself as a market leader Social media feeds Stay engaged with event bookers in real time, all the time Videos Use your own or use our professional videographer to create a short video clip for you Dedicated e-shots Choose a bespoke demographic of your choice Networking events Up to 12 per year. Sometimes the best form of networking is ‘not working’ and our events are always great fun! Packages & offers Update your profile regularly to ensure you’re current and relevant whilst simultaneously featuring in specialist sections within the site Weekly bulletin Feature in our weekly bulletin and reach 35,000 bookers LiveTECH Two free tickets to the industry’s favourite educational event Concierge service Call us any time and we’ll do our utmost to help you What you get Join us
  26. 26. www.londonlaunch.com Back to contents page The event industry’s marketplace 26 The benefits of membership 1. High quality leads and enquiries 2. Increased bookings and revenues 3. Increased brand awareness 4. Feature alongside the UK’s most prestigious venues & event suppliers 5. Access and exposure to over 100,000 corporate event bookers every month 6. Digital content marketing advice 7. Regular industry intelligence (access to research and reports) 8. londonlaunch accreditation – recognised by the corporate world 9. Access to our networking events. Get face to face with corporate decision-makers 10. Social media amplification 11. Free tickets and priority booking for master-classes at LiveTECH, the annual event technology summit 12. Concierge service to assist you with all these resources and more The benefits
  27. 27. www.londonlaunch.com Back to contents page The event industry’s marketplace 27 Booster packs We have created an array of tools to add rocket fuel to your membership on a regular or strategic basis. As always, we will work with you to create the best mix and maximise the impact of this investment. Booster Packs
  28. 28. www.londonlaunch.com Back to contents page The event industry’s marketplace 28 Booster packs Story Studio We create bespoke editorial and/or video to promote your brand, generating high engagement and response rates from event bookers Showcase events We host showcase events which enable you to promote your venue & services to our exclusive guest list of London’s most active event bookers, tailored to your unique requirements Email Marketing Access to our extensive event booker database via targeted email marketing campaigns designed to deliver on your strategic marketing goals Video Video is becoming a crucial tool in today’s marketing mix. londonlaunch offers an affordable way to create great videos to use on Social Media SEO The world of search is complex and we are experts so let us help you maximise your web presence with great SEO Social Media Amplifying and boosting your posts, tweets and various shares on Social Media is a great way to improve SEO and engage with your buyers. We have dedicated Social Media experts in-house to help you
  29. 29. www.londonlaunch.com Back to contents page The event industry’s marketplace 29 Showcase events Showcase events Better than exhibitions! With a full blown publicity campaign surrounding each event we ensure that your venue is the most high profile in town that particular month! We specialise in delivering everything from a VIP dinner or familiarity trip for 20 guests, right through to our famous ‘Great Summer Showcase’ which attracted over 1,000 guests. We quite literally, deliver the event industry’s marketplace right to your doorstep! In association with
  30. 30. www.londonlaunch.com Back to contents page The event industry’s marketplace 30 Showcase events “Thank you for inviting me to such a fun evening, held in a fantastic venue, populated with a wonderfully eclectic mix and polished off with delicious food and wine. You really can’t ask for more!” Will Butler-Adams, CEO, Brompton Bicycle Company. Thank you for such a unique evening and such great company! This is an excellent example of the calibre of businesses you attract." Dave Sherrington, Business Development Director, Santander Corporate and Commercial Banking. “I met some fascinating people and am now expertly placed to suggest the venue to our global events team” Charlie Beasley, Managing Associate Linklaters “What a hugely enjoyable evening! I met many interesting people and the venue was absolutely fascinating – such a well organised event!” Charles Weston-Baker, Head of International, Savills “It was a fabulous event! Thank you so much for inviting me!” Lord Wei, House of Lords In association with
  31. 31. www.londonlaunch.com Back to contents page The event industry’s marketplace 31 LiveTECH Members of londonlaunch get free access to our premier knowledge-sharing event. Check out our LiveTECH video archive HERE which will tell you everything you need to know about how to harness the power of technology at your events. LiveTECH
  32. 32. www.londonlaunch.com Back to contents page The event industry’s marketplace 32 How long does it take to get everything going? Once you’ve signed up you can be live on the site within 24 hours! How many enquiries can I expect? We receive tens of thousands of qualified corporate event enquiries which last year resulted in more than £30million worth of bookings. Each profile can receive hundreds of enquiries and the more engaged you are, the better the results... How quickly will I get enquiries after I join? It’s not unusual to start receiving enquiries on the very day you go live because we highlight our new members! Can I make changes to my profile or do I have to contact londonlaunch? You can do that yourself by logging in and it’s really easy! We’re always here to help too though! How do I measure my activity on londonlaunch? We monitor everything. Enquiry forms, web links, even telephone number clicks and you can discuss this with us at any time! Can I be included in your weekly bulletins? Yes, this is included in your membership so, as long as you provide us with relevant content, we’ll get it out there for you! What else can I do to gain even more exposure on londonlaunch? There are lots of optional extras that you can find in our Booster Pack and Campaign programmes. Your personal account manager will have all the info Can londonlaunch help me with my SEO? Yes and your initial ‘Welcome Pack’ is filled with tips on this which you can use within both londonlaunch.com and your own website. FAQ’s
  33. 33. www.londonlaunch.com Back to contents page The event industry’s marketplace 33 The team The Team Will Broome Founder & CEO Peter Heath Managing Director Nicola Smale Client Manager Jayde Reader Client Content Editor Olivia Hamilton New Client Services Richard Newton Creative Content Sarah Andrews Commercial Director
  34. 34. 34 Please get in touch – we’d love to hear from you! 0207 471 2600 enquiries@londonlaunch.com The event industry’s marketplace

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