The PR Masterclass is packed with practical advice and insights that will help you implement a PR strategy that delivers great results.
Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry.
Written by Alex Singleton, a prominent PR trainer and consultant, the PR Masterclass will help you become a thought leader who magnetises the media with columns, letters and appearances on TV and radio. And it will show you how to react effectively if the media goes hostile.
The PR Masterclass is an utterly frank account of why some PR activities succeed and others fail. Hence, it is a must-read for anyone who deals with the media.