P 101 ep 2-c

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  • Are you proud of your work? Are you proud of you agency?? Don’t you get tired of seeing the “other agencies” being represented ?? And our agency isn’t even mentioned. We need to change the attitude that the employees have in working with the media. The way to change that is to make you comfortable and give you the tools you need to approach and work with the media. In wildfire prevention work we do deal with the public and the media quite often. We represent an agency every time we put the uniform on. Hopefully this will make you comfortable with the media by giving you ideas to work with.
  • There are problems from time to time with the media getting “in the way” but during an emergency the media can be a tremendous help. They can: (slide) Report areas not involved ie: reassure relatives etc. Sometimes the presence of the media contributes to the pressure people already feel. But if we do our job properly and are prepared with adequate planning that pressure is lessened.
  • -There are are many ways to assist and work with the media You need ot be proud of who you are and who you work for
  • You want them on your side…as a resource Having them as a partner create’s the cohesiveness for future As an “expert in your agency” you have the knowledge that the public wants and they look up to you Sometime in the future the media may need accurate, useful information and will turn to you as the primary source!
  • Approach in an intellgent, concise manner and chances are they will respond positively.
  • AND AFTER A SIGNIFIGANT EVENT
  • Am-2300-0001-pm 0830-1000 In a great amount of detail from you. They want depth and graphics They appreciate human interest Be prepared to escort or direct them to good locations. Provide PPE if necessary Self explanatory
  • Am-2300-0001-pm 0830-1000 In a great amount of detail from you. They want depth and graphics They appreciate human interest Be prepared to escort or direct them to good locations. Provide PPE if necessary Self explanatory
  • 3 . Write it down if you have time. Ask / determine if this is the first report or an update. 4. Use your full name. Your title and agency! Speak slowly. If you don’t know the answer Say So. If it’s live correct yourself immediately if you make a mistake. 5. No off the record!!
  • 3 . Write it down if you have time. Ask / determine if this is the first report or an update. 4. Use your full name. Your title and agency! Speak slowly. If you don’t know the answer Say So. If it’s live correct yourself immediately if you make a mistake. 5. No off the record!!
  • 3 . Write it down if you have time. Ask / determine if this is the first report or an update. 4. Use your full name. Your title and agency! Speak slowly. If you don’t know the answer Say So. If it’s live correct yourself immediately if you make a mistake. 5. No off the record!!
  • They usually want to get in and out Where the action is—sound---movement. During large incidents they could devote several hours. Then multiply that by numerous stations. You might get lucky and have lead time. Prepare!! Have visuals for them. Engines, helicopters, etc. There is no off the record or just between you and me !!
  • They usually want to get in and out Where the action is—sound---movement. During large incidents they could devote several hours. Then multiply that by numerous stations. You might get lucky and have lead time. Prepare!! Have visuals for them. Engines, helicopters, etc. There is no off the record or just between you and me !!
  • It’s important to work out the problem for future positive interviews
  • You have the handout for this section. 409.5 Ca. Law----detaining or excluding them
  • P 101 ep 2-c

    1. 1. 2C-01-P101-EP
    2. 2. Lesson ObjectiveExplain the types of media, its use as a fire prevention tool, and messages to be delivered 2C-02-P101-EP
    3. 3. Introduction During fire season, stories aboutmajor wildfires appear in all types of media 2C-03-P101-EP
    4. 4. How many of these storiespresent information about fire prevention? 2C-04-P101-EP
    5. 5. Fire Prevention And The Media Requires An Aggressive Approach! 2C-05-P101-EP
    6. 6. Remember, When DealingWith The Media To Follow Agency Protocol! 2C-06-P101-EP
    7. 7. Working “With” The Media 2C-07-P101-EP
    8. 8. Why work with the Media?Most effective way to increaseawarenessCommunicate to more peopleProvide a link to the publicRelay information to stem panic andrumors from spreading 2C-08-P101-EP
    9. 9. Continued Report areas NOT involved Educate the public on fire safety As an employee in the fire service, you are the expert You represent your agency You have the knowledge, and it should be shared Show and Tell 2C-09-P101-EP
    10. 10. Basic Principles Of Working With The MediaFIRST and FOREMOST!Friend vs. FoeBuild a strong partnershipYour information and knowledge thepublic wantsIn the future, the media may want youas a sourceStart early - preseason 2C-10-P101-EP
    11. 11. Basic PrinciplesSECOND……….Treat all news media equallyRelease the same informationDon’t play favoritesCan destroy your credibility 2C-11-P101-EP
    12. 12. Basic PrinciplesTHIRD…….They are extremely pressed for timeApproach in a timely mannerRespond positively 2C-12-P101-EP
    13. 13. The Fire Prevention Specialist Role With The MediaThe media controls the content, length,times, and frequency of publicationsand broadcastsAn interview of any length should becomfortable and invigorating 2C-13-P101-EP
    14. 14. Your RoleWelcome the interview challengeMaster your roleBe the best you can beBe as good as the interviewer 2C-14-P101-EP
    15. 15. Fire Prevention MessagesAnalyze the community and the wildfireproblems. Don’t waste time onproblems that do not exist.Determine the groups of people thatcan help solve the problem, decidewhat they need to know, and that’s themessage. 2C-15-P101-EP
    16. 16. Target Audiences For FirePrevention Messages Might Include:Fireworks usersOff-road vehicle usersOutdoor recreation usersHuntersChildren playing with matchesWildland urban interface homeowners 2C-16-P101-EP
    17. 17. Messages Targeted ForThese Groups Might Include:Prevent wildfireUse approved spark arrestersDon’t burn toilet paper, bury itPut fires dead out!Don’t play with matchesProtect your home from wildfire 2C-17-P101-EP
    18. 18. Messages might include:The message depends on the time ofthe year and the current or predictedsituation. 2C-18-P101-EP
    19. 19. DIFFERENCES BETWEEN THE MEDIAS 2C-19-P101-EP
    20. 20.  Need highly detailed information Like to have several sources Appreciate local story ideas Need photo opportunities, maps, etc. The City and Feature editors are important contacts Deadlines vary 2C-20-P101-EP
    21. 21.  May get your message across Allows more time for you to speak Can handle a lot of information Write own stories from what you provide Want good photo opportunities 2C-21-P101-EP
    22. 22. Radio is an often forgotten medium, butcan provide the most effective means toreach target audiences.Radio news is immediate and ready todeliver your message now. 2C-22-P101-EP
    23. 23. Radio needs current, conciseinformation with short soundbites.Small stations may only have oneperson, while large stations havereporters, producers……. 2C-23-P101-EP
    24. 24. Want fast information-interviews 30-60secondsBroadcast every hour to half hourMore of your message (not personality)Taped or live interviews (edited) It’s an interview not a conversationTalk radio 2C-24-P101-EP
    25. 25. Television is a powerful medium,remember reporters and photographerswant to be where the action is.T.V. news needs strong visuals andsound bites. 2C-25-P101-EP
    26. 26. Depends on visuals / Work fastTaping 1-2 minutes to an hourGets across your feelingsGood locationsNO “off the record” 2C-26-P101-EP
    27. 27. If Relations With The Media HaveNot Gone Well, ……… Talk to the reporter Offer to clarify information Ask how to be of better assistance End on a positive note   2C-27-P101-EP
    28. 28. What To Do Or Not Do 2C-28-P101-EP
    29. 29. DO’SPrepare Treat equallyAssume recorded I don’t knowOffer tours Anticipate questionsRespect deadlines Correct their mistakesPractice Suggest storiesMedia laws OrganizeListenWhole story Wear proper attire Stay on the message 2C-29-P101-EP
    30. 30. DONT’SFake it Say everything atOff the record onceNo comment If you don’t want it used, don’t say itUse slangSpeculate DisappearFlippant remarks Names of injured…SunglassesArgue 2C-30-P101-EP
    31. 31. es Ha la ss tSu ng an ds H Un Pro ifo ud rm 2C-31-P101-EP
    32. 32. YOUARE THE EXPERT 2C-32-P101-EP
    33. 33. • The key to a successful interview is preparation and practice.• You are the professional.• It is your opportunity to educate the public and represent your agency. 2C-33-P101-EP
    34. 34. The media is a powerful tool that youshould utilize, become a partnerBe familiar, it loses its threatAlways smile 2C-34-P101-EP
    35. 35. Summary and Review Lesson ObjectiveExplain the types of media, its use as a fire prevention tool, and messages to be delivered 2C-35-P101-EP

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