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Bringing your Brand to social media

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A talk to new entrepreneurs with tips to consider when bringing a new Brand to a Social Network.

Published in: Business, Technology
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Bringing your Brand to social media

  1. 1. Who am I ? Should I play my SHAMELESS video? Maybe they will insist...Bringing your Brand to Social NetworksWildfire EffectSocial Media Engagement
  2. 2.  What is a Brand? it’s clarity, your messagespeaks for youwhen you are notaround.
  3. 3.  What is a Brand? On Social Networks  . your brand speaksit’s clarity, your messagespeaks for you to search engineswhen you are not to communitiesaround. to your reputation
  4. 4. Search a co n Goo test w g h "If I le’s lo ere stuTO DO LIST for all NEW BRANDS cou g d ld tr o arou ents r ede ave n l in d the s time the ign , Id me visi ,Claim your name " t… Tag everything (with your values) Optimize Images by name, image tags, meta  http://namechk.com/Routinely search yourself incognito http://soovle.com/
  5. 5. COMMUNITYTO DO LIST for all NEW BRANDS  Find the right communities- search for common interests & value  via Certainly SocialUse LISTS to monitor relevant conversation Changes will happen, follow the lead of http://trendsmap.com/Brands you love and reach out to them http://www.netvibes.com  http://www.twellow.com/search
  6. 6. REPUTATION REPUTATIONTO DO LIST for all NEW BRANDSVisualizations Consistent, repetitive, use 5 senses Cross - reference  http://www.colorpicker.comKeep content bite-sized http://hootsuite.com/ 
  7. 7. NO TIME? Create the Basics     BRAND VALUES Banner Abstract at edge 940px x 180 px= G+ 851px x 315 px = FB         STAND ALONE BRAND Square 180 px x 180 px -one transparent -one with a character    What is a Wildfire Effect?  It’s what happens when you ignite that one thing PROFILE SIZE:that is unique to you and engage YOUR fans to 50 wordsfollow along, play along or pass it along.  http://your.website     Sometimes all it takes is a SPARK to create a Wildfire PURPOSE SPECIFICEffect....and I have got the match so lets get started. one sentence, no more then 120 characters untitled to Guérin Julien
  8. 8. What is a Wildfire Effect?It’s what happens when you ignitethat one thing that is unique to youand it engage YOUR fans to followalong, play along or pass it along.Sometimes all it takes is a SPARK tocreate a Wildfire Effect....and I havegot the match so lets get started. 
  9. 9. What is a Wildfire Effect?It’s what happens when you ignite that one thing that isunique to you and engage YOUR fans to follow along, playalong or pass it along.  Sometimes all it takes is a SPARK to create a Wildfire Effect....and I have got the match so lets get started.
  10. 10. Sometimes all it takes is a SPARK to create aWildfire Effect....and I have got the match so letsget started.
  11. 11. What is a Wildfire Effect?It’s what happens when you ignite that one thing that isunique to you and engage YOUR fans to follow along,play along or pass it along.http://your.website 
  12. 12. Sometimes all it takes is a SPARK to createa Wildfire Effect....and I have got the matchso lets get started.
  13. 13. What is a Wildfire Effect?It’s what happens when you ignite that onething that is unique to you and engage YOURfans to follow along, play along or pass it along.http://your.website 
  14. 14. Wildfire Effect Social MediaStephanie Michelle Scott sm@wildeffect.com@wildfireeffect Spark... ... keep in touch

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