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Business plan

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Swinburne University Students business plan for Wikihospitals - 2018

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Business plan

  1. 1. BUSINESS PLAN Prepared by ANGELINA TOON ASH BENTLEY BRIGITTE LEWIS GEORGIA BUNKER GRACE KHOO SWINBURNE INSTITUTE | INF30027
  2. 2. 1 | P a g e Executive Summary Proposed Business The Wikihopsitals Community will be a social movement, with the aim of connecting people to effect change in improving transparency in the medical and health industries. Wikihospitals aims to operate as a not-for-profit, will apply to become a registered charity with ACNC, and will also apply to become an income-tax-exempt charitable entity. Wikihospitals will carry out their activities primarily online, through social media and supplementary use of a re-focused website. Specific activities include prompting discussion between members, facilitating exchange of experiences and ideas, hosting meetups and participating in parliamentary committees through creation of submissions. Mission Wikihospitals’ mission is to be a force for good, connecting like-minded people to share, discuss and generate ideas for action and reform of healthcare. The organizational vision is to improve transparency in the medical and health industries. Market Wikihospitals is uniquely positioned at the intersect of medical and health industries, community groups and health startups. Not-for-profit organisations are large and diverse across Australia, covering a vast spread of activities and services which target numerous issues in our society. Although Australia’s healthcare system is ranked second best globally, the transparency of the healthcare and medical industry remains a prevalent issue which urgently needs to be addressed. Medical errors are one of the leading causes of death, and yet there is no systematic collection of data, making it nearly impossible to calculate just how many medical mistakes are causing serious harm or death. With the advent of new digital technologies, healthcare is transforming to address global challenges with products delivered via mobile, social and enterprise channels. However, 57 percent of health startups do not know where to find support they need to grow and another 47 percent do not know how to identify or locate investors (Dandolo Partners 2018). Wikihospitals will provide information on health startups which have potential to address the common errors occurring in the health industry. Company Ownership & Management Delia Scales is the Founder and Managing Director of Wikihospitals, with 12 years experience as a registered nurse, and over 6 years championing healthcare tech startups in Australia. Co-founder Barry Nguyen is a physiotherapist and health tech entrepreneur. Delia currently manages the day-to-day activities of the organization. While there are no current employees of Wikihospitals, a volunteer engagement plan is provided as it is expected that the workload will increase with the growth of the organization. The increased reach of Wikihospitals will make it easier to recruit and engage volunteers to assist with specific activities.
  3. 3. 2 | P a g e Funding As a not-for-profit, Wikihospitals will have various avenues for generating revenue, with the explicit purpose of furthering Wikihospitals charitable purpose to improve healthcare. The aim is to first become cost-neutral, then to generate profits to be invested back into the running of the business as a going concern. Funding options explored and available to Wikihospitals are; - Community Fundraising - Content Creation - Corporate Partnerships - Grants - Fees for events - Donations - Merchandising Objectives Summary of major short-term goals: - Establish an online community with 200 active members by year end 2019. - Reach 50 members who participate in hosted events. - Become cost neutral by year end 2019. Summary of long-term goals (3 – 5 years): - Reach 10,000 members actively involved in the online social community. - Reach 200 members who actively participate in meetings and events hosted. - Host larger-scaled fundraising event(s) with featured speakers. Keys to Success The keys to success for Wikihospitals are: - Unique market positioning, being an overlap of social community, addressing medical errors with a focus on health startups. - Harnessing the power of the community to generate ideas, action and change. - High level of agility, responding quickly to changing wants and needs of the community group. Company Summary Wikihospitals is an Australian based not-for-profit social community, which aims to improve transparency and therefore reduce medical errors in the medical and health industries. Company History Wikihospitals has functioned as an online resource for six years. This business plan outlines a new direction for the organisation, being a social community and not-for-profit. This is the first business plan for Wikihospitals, which builds on the existing assets and content of the original website.
  4. 4. 3 | P a g e Contents Executive Summary..................................................................................................................................... 1 Vision Statement ........................................................................................................................................ 4 Mission Statement...................................................................................................................................... 4 Values ......................................................................................................................................................... 4 Goals........................................................................................................................................................... 5 Impact Plan................................................................................................................................................. 6 Organizational activities............................................................................................................................ 10 Market Analysis ........................................................................................................................................ 11 Market Need............................................................................................................................................. 11 Customer Analysis..................................................................................................................................... 13 Customer Management............................................................................................................................ 14 Financial Plan............................................................................................................................................ 15 References ................................................................................................................................................ 19
  5. 5. 4 | P a g e Vision Statement To improve transparency in the medical and health industries. Mission Statement Be a force for good, connecting like-minded people to share, discuss and generate ideas for action and reform of healthcare. Values Core values: Resilience, positive change, respect and inclusivity, integrity Resilience When faced with difficulties and setbacks, we can change the plan, but never waiver in our goal. We look for the next opportunity, and support each other through hard times. Positive Change New does not necessarily mean innovative. We champion positive change with a growth mindset, always considering who benefits and who may be hurt by our actions and others in the constant pursuit of improvement. Respect & inclusivity Improving healthcare is a complex challenge, which requires the inclusion and input of all stakeholders. We respect everyone’s experiences and recognize that everyone has something to contribute and be heard. Our community is only strengthened by meaningful connections. Integrity Integrity must be at the core of everything Wikihospitals does, as to serve its purpose of improving transparency it must be a reliable, honest resource and community hub.
  6. 6. 5 | P a g e Goals The goals described below have been developed specifically to achieve Wikihospitals’ core vision. These goals will guide us on our journey of improving transparency in the medical and health industries. To ensure that these goals will act as an effective anchor, we have used the SMART (Specific, Measurable, Attainable, Realistic, Timely) goals approach. The effectiveness of these goals will also depend on regular assessments of progress towards each goal, which will provide an opportunity to make necessary changes. Short Term Goals The short-term goals outlined below are projected to be the focus for Wikihospitals for the next 12 months after the commencement of this plan. ● Establish an online social community. ● Create a social movement. ● Reach 200 members actively involved in the online social community. ● Regularly host meetups and events. ● Reach 50 members who actively participate in meetings and events hosted. ● Build brand awareness through social media engagement via various platforms. ● Become cost-neutral, where revenues generated cover all costs incurred throughout the year. Long Term Goals The long-term goals outlined below are projected to be the focus for Wikihospitals for the next three to five years after the commencement of this plan. ● Reach 10,000 members actively involved in the online social community. ● Reach 200 members who actively participate in meetings and events hosted. ● Host bigger scaled fundraising event(s) with featured speakers to raise awareness, and create an opportunity to raise funds for different causes.
  7. 7. 6 | P a g e Impact Plan This Impact Plan seeks to outline the projected impact of each milestone, and describes how Wikihospitals will measure the impact we have as a result of our actions. Milestone Projected Impact(s) Measurement(s) Date of expected completion Raise awareness about current events and medical errors. As hospital errors are typically withheld from the public despite large amounts of data being collected in government and private health insurance reports, Wikihospitals aims to provide a platform where individuals can share their stories with like-minded people. With more people informed about medical errors, this may lead to discussions about how the medical industry can decrease the number of avoidable deaths caused by hospital errors (currently the third highest cause). Moreover, Wikihospitals will keep its members and the public informed with the most recent events related to the medical industry. Number of people reading each post Number of people interacting with each post (comment, like, share) 12 months Reach 1,000 weekly visits on posts relating to current events and medical errors 3 – 5 years Reach 10,000 weekly visits on posts relating to current events and medical errors
  8. 8. 7 | P a g e Increase knowledge and generate discussion about health technology startups. New and existing health technology start-ups are listed in private reports sold to venture capitalists, closed hospital groups and technology companies. Through Wikihospitals’ online social community, meetups and events, its members and the public’s knowledge of health technology start-ups will increase. This is further supported by the directory created by Wikihospitals which sorts international health startups by medical specialty for easier navigation. With the increase in knowledge of the public, health technology start-ups may gain more exposure and be able to make a bigger impact themselves. Number of people reading each post Number of people interacting with each post (comment, like, share) Number of people who click on links leading to health technology start-ups mentioned in posts Feedback from health technology start-ups (changes in site traffic, enquiries, etc.) 12 months Reach 1,000 weekly visits on posts relating to health technology startups 3 – 5 years Reach 10,000 weekly visits on posts relating to current events and medical errors
  9. 9. 8 | P a g e Successfully connect like- minded people through Wikihospitals’ online community. The online social community will provide a platform for any individuals who share an interest in medical industry reform and improvement. This online platform will generate and facilitate discussion, ideas, and most importantly, action. Number of new members on Wikihospitals’ online community Number of members who have left Wikihospitals’ online community Feedback from members (member survey) 12 months Reach 200 members 3 – 5 years Reach 10,000 members Regularly host themed, topical meetups and events. Whilst having an online platform will successfully generate discussion and ideas, regularly hosting themed, topical meetups and events will provide a more practical avenue to encourage action. Number of new members/individuals attending meetups and events Number of existing members/individuals attending meetups and events Feedback from attendees (survey) 12 months Reach 50 attendees 3 – 5 years Reach 200 attendees
  10. 10. 9 | P a g e Organisational Structure Delia Scales is the Founder and Managing Director of Wikihospitals, with 12 years experience as a registered nurse, and over 6 years championing healthcare tech startups in Australia. Delia is also a cancer survivor, and has experienced first hand the issues that patients face in the public and private healthcare systems. Delia currently runs Wikihospitals, with the assistance of co-founder Barry Nguyen, a physiotherapist and health tech entrepreneur. Currently Wikihospitals has no employees, but will explore the implementation of a volunteer program to assist with the growing needs of the organisation. Charitable Purpose Per the The Charities Act 2013 (Cth), Wikihospitals fulfills one of the twelve charitable purposes, being to advance health. Wikihospitals aims to register as a not-for-profit organisation. This means that: ● A staff member can be paid a reasonable wage for their work ● Wikihospitals aims to generate a profit, which will be invested back into the organisation and used for: - Activities which align with the purpose of Wikihospitals - Starting new projects - Building a reserve to maintain the sustainability of Wikihospitals as a going concern ● Wikihospitals will register with the Australian Charities and Not-for-profits Commission (ACNA) as a not-for-profit ● The core activities of Wikihospitals align with the charitable purpose, and any ancillary activities are in support of this as their end goal Volunteers As the organisation grows and the workload increases, Wikihospitals may choose to open up to volunteers. Volunteers may be sourced from the Wikihospitals community (as they will already care about the cause), and utilising services such as Vollie. Vollie is a B Corp certified Australian startup which provides a marketplace for NFPs and volunteers, providing assistance with project creation and volunteer management. A short volunteer policy should be developed, to demonstrate the organisation’s commitment to hosting volunteers, and to define what volunteers can expect. This can include policies on training, supervision, expenses and problem solving (Knowhow Nonprofit, 2017). Volunteer Management Plan 1. Purposeful volunteer recruitment The volunteer relationship should benefit the organisation and the volunteer (De Vita, 2017). Wikihospitals will try to provide meaningful opportunities for individual’s experience and skills, ie. guest writer positions, digital marketing, and event management.
  11. 11. 10 | P a g e 2. Long-term volunteer engagement The ensure that volunteer recruitment time is spent efficiently, an effort should be made to retain volunteers as much as possible. This can be done through volunteer recognition and appreciation, and seeking volunteer feedback. (De Vita, 2017) 3. Consistent communication Process documents for regular business activities will be created, to assist volunteers to follow Wikihospitals' processes. For example, guest writers must submit a draft to Delia for annotation, then spell/grammar check & resubmit for final approval before posting to the website. This will ensure that the communication with volunteers and the public is consistent and reflective of Wikihospitals' values and aligned with the organisation’s goals. Communication may also consist of written briefs, social media updates and following up with volunteers after their activity (De Vita, 2017). 4. Varied volunteer acknowledgement Importantly, volunteers should be thanked every time they provide a service (De Vita, 2017). This may include a hand-written thank you note, public recognition on social media or even branded merchandise such as a Wikihospitals t-shirt or keep cup. Tax exempt status & registered charity for tax deductible donations Wikihospitals will apply to become a registered charity with ACNC, and will also apply to become an income tax exempt charitable entity. Wikihospitals may be able to register as a Deductible Gift Recipient (DGR) and therefore be able to offer donors the ability to give tax deductible donations, however this will need to be discussed with the Australian Taxation Office. As a small charitable organisation, Wikihospitals will need to report to the ACNC by completing the Annual Information Statement. This is a short form which can be lodged online (ACNC, 2018). Organizational activities Wikihospitals will carry out their activities primarily online, through social media and the use of a forum- based website. With tools such as Facebook, Meetup, Eventbrite and web-based discussion boards, Wikihospitals will: ● Generate and facilitate discussion, ideas and action ● Connect like-minded people to form a community with a shared interest in medical industry reform and improvement ● Lobby government and industry ● Be a voice for the community
  12. 12. 11 | P a g e Specific activities: ● Themed, topical monthly meetups and events (with speakers where possible) ● Facilitation of community through social media, moderator of membership website with forum ● Providing discussion topics and questions relevant to current events, new startups and products and the changing needs and dynamics of the community ● Periodical newsletter with article, upcoming events and member stories ● Create dialogue with government through meeting with MPs and petitioning where appropriate ● Lobbying for greater information for patients regarding hospital facilities, technologies and practices ● Participating in parliamentary committees through creation of submissions Market Analysis Wikihospitals aims to address the transparency of the healthcare industry through its online platform and its actions as a social community group. Not-for-profit organisations are large and diverse across Australia, covering a vast spread of activities and services which target numerous issues in our society. Due to the diversity of the not-for-profit sector and lack of data collected, there are challenges in creating a precise snapshot of its activities and contributions. The Australian Charities and Not-for-profits Commission (ACNC) produced a research report in 2010 which roughly estimated that there are 600,000 not-for-profits in Australia, with nearly 60,000 registered with ACNC. Two thirds of all charities are charitable institutions, whilst the 20 percent are either public benevolent institutions or health promotion charities. In 2006-7, the not-for-profit sector contributed approximately $43 billion to GDP, employed approximately 890,000 people, and received $5.1 billion in donations and $25.5 billion in direct government funding (ABS). Market Need Overview of Australia's healthcare system Australia is ranked second-best out of all the healthcare systems in the world, according to Commonwealth Fund’s 2017 report, with healthcare being Australia’s fourth most significant contributor to the gross domestic product (GDP). As of May 2017, the healthcare industry accounts for the highest number of employees in the labour force (Australian Bureau of Statistics 2017). Currently, 13 percent of the workforce is employed in the healthcare industry, and is projected to increase by 15 percent by the year 2020. Moreover, with the launch of the National Disability Insurance Scheme (NDIS), this percentage is more than likely to increase. The steady increase in the healthcare industry is in line with the increasing demand for its services due to the ageing population (Australian Bureau of Statistics 2016-17).
  13. 13. 12 | P a g e The Australian Government’s budget for 2018-2019 invests $1.3 billion in a Health and Medical Industry Growth Plan, which will inject an estimated $18 billion into the Australian economy. The investments in research spread across multiple initiatives from new international clinical trial collaborations, to industry research collaborations and biomedical and medical technology programs. (The Department of Health 2018) Additionally, the government will also be allocating funds to the Australian Institute of Health and Welfare to improve accessibility to health information and statistics. The government has stated that this plan will deliver scientific breakthroughs from the laboratory to patients, and will benefit patients through improved healthcare outcomes from new medicines, devices and treatments, and much more. (The Department of Health 2018) Transparency of the healthcare system Although Australia’s healthcare system is ranked high and there are new initiatives set out by the government for the future, the transparency of the healthcare and medical industry remains as a prevalent issue which urgently needs to be addressed. KPMG International conducted a global study: ‘Through the looking glass: A practical path to improving healthcare through transparency’ which presents an insight into the state of play of global health system transparency, and assesses 32 systems worldwide, putting Australia in the second tier of transparency of health systems. (KPMG 2017) A highlight from the report notes that hospitals were found significantly more likely to report quality improvement initiatives in response to publication of mortality rates. One of the two main areas where significant improvements in Australia can be made is in relation to transparency of ‘Quality of Healthcare’, which encompasses transparency of provider-level performance measures, in particular the quality of outcomes and processes. The second main area where improvements can be made is in relation to ‘Patient experience’, which comprises of patient perceptions of their healthcare experience and outcomes. (KPMG 2017) Medical Errors Medical errors are one of the leading causes of death, and yet there is no systematic collection of data, making it nearly impossible to calculate just how many medical mistakes are causing serious harm or death. ‘Adverse events’, which are undesired harmful effects which occur from medication or other intervention such as surgery, are estimated to occur in around 17 percent of hospital admissions. This leads to an estimated 18,000 people dying every year in Australia and 50,000 temporarily or permanently disabled patients each year (Bourke 2013). Over 50 percent of adverse events result from medical error. Adverse events result from errors and violations (deviations from prescribed practice) of health-care professionals which are within working conditions and organisational systems which are within our control. Whilst there is much debate over who is to be accountable for this, Wikihospitals aims to increase transparency in Australia’s healthcare by providing a platform for individuals to share and shed light on experiences they have gone through themselves or have witnessed. Moreover, Wikihospitals will provide an easily accessible online directory which compiles and sorts the common errors which occur in the health industry, listed by medical specialty.
  14. 14. 13 | P a g e Health Startups The start-up culture in Australia has grown exponentially each year, and for health startups there is no exception. With the advent of new digital technologies, healthcare is transforming to address global challenges with products delivered via mobile, social and enterprise channels. Locally, the government has announced that it will inject $4.8 million to accelerate the growth of Victoria’s health and life sciences startups in recognition of Victoria’s booming health sector which currently contributes $30 billion a year to the state (Premier of Victoria 2018). However, the LaunchVic State of HealthTech – Victoria report in 2018 found that although health is the largest start-up sector in the state, 57 percent of health startups do not know where to find support they need to grow and another 47 percent do not know how to identify or locate investors (Dandolo Partners 2018). New innovative health services and products are continuously being created, and yet they are not well- known by the public, clinicians or health facility administrators. Wikihospitals will provide information on health startups which have potential to address the common errors occurring in the health industry. Customer Analysis Wikihospitals recognises that the key customer demographic outlined below may potentially change as the community grows and expands. Therefore, Wikihospitals will continuously revise the ideal customer base whilst ensuring that this is aligned with the core values, mission, and product and services offered. General Demographic The ideal ‘customer’ for Wikihospitals encompasses educated and employed individuals between the ages of 25 to 70 residing in Australia. Although the general public can benefit from Wikihospitals, individuals involved or interested in the medical and healthcare industry will find more value in the content produced and platform offered by Wikihospitals. Geographic For Wikihospitals’ online content, the geography of individuals is not as important since the online platforms such as the website and social media can be easily accessible regardless of location or type of area. For meetups and events Wikihospitals is targeting individuals who are located in Victoria, and are within travelling distance of the metropolitan area. As Wikihospitals expands and grows as a community, this target will need to be revised to better reflect the geographic locations of majority of the community.
  15. 15. 14 | P a g e Psychographic & Interests Individuals who are in any social class can find value in what Wikihospitals offers. The content Wikihospitals provides, and meetups and events hosted will target individuals who have an interest in the medical and healthcare industry, are involved in other medical or healthcare community groups, or support organisations and groups which hold similar values to Wikihospitals. Moreover, individuals who regularly use the internet and social media are part of the targeted customer, as Wikihospitals’ main avenue of releasing content is through its website and Facebook page amongst other social media. Customer Management In order to create long-lasting impact, Wikihospitals needs to maintain strong relationships with its customers. In the initial stages, Wikihospitals will undertake the following activities to address this: ● Maintain an open line of communication. Use social media regularly to communicate with customers about any new initiatives or changes. ● Adapt to changes in market need. Regularly review online platform and social media to assess value provided to customers. ● Continuously seek feedback. Create surveys for customers to provide feedback on their experience and suggest any additional services they would find useful. ● Provide customer support. Assist customers with the use of the online platform and address any enquiries received. When Wikihospitals grows larger, it would be worthwhile to use a Customer Relationship Management (CRM) tool to manage customer relationships and interactions. The most common type of CRM tool is CRM software, which includes applications that assist in building strong customer relationships, boost conversations, and improve revenue rates based on customer data. The most significant benefit of CRM software is the ability to categorise customers according to their expectations, thus allowing Wikihospitals to specifically target customers.
  16. 16. 15 | P a g e Financial Plan Even as a not-for-profit organisation, it is still necessary for Wikihospitals to ensure that it is on track financially to meet long-term goals and objectives. In order to generate funding to cover basic costs, Wikihospitals should consider avenues such as fundraising, content creation, corporate partnerships, grants, donations and merchandising. While it is inevitable that some may be more effective and relevant than others, it is worth trying out all possible options once a solid community group is established. COMMUNITY FUNDRAISING Wikihospitals would benefit from facilitating community events and social gatherings for fundraising purposes. This can be as simple as inviting a guest speaker and holding a sausage sizzle afterwards to raise funds for the Wikihospitals cause. Other ideas include holding a trivia night or monthly informal discussion meetings. Not only would this serve the purpose of raising funds, but it would increase community interaction and involvement, thus helping the Wikihospitals community to establish the connections and relationships necessary for a successful social movement. CONTENT CREATION Creating content is another way in which funds can be generated. Obviously, this option requires substantial resources and the cost may ultimately be greater than earnings. However, in the interest of Wikihospitals' objectives and purpose as an organisation, creating content may lead to intangible benefits such as societal legitimacy, which is crucial to future growth. For example, Wikihospitals may choose to continue producing podcasts as part of its trajectory. Articles, studies and other information can also serve as content for which members of the public may be willing to fund. Rather than running a subscription model through the Wikihospitals website, the organisation can utilize a crowdsourcing platform such as Patreon which allows creators to run content through a subscription service. While creators only receive 90% of donations, Patreon already has heavy website traffic, so posting content through such a platform would instantly increase the likelihood of the public actually viewing content, subscribing and making a donation. CORPORATE PARTNERSHIPS After gaining not-for-profit status and being endorsed by the Australian Taxation Office as a deductable gift recipient, Wikihospitals can consider partnering with businesses for funding. This can be done through workplace giving, whereby employees can elect to give a small donation out of their salary to their chosen cause.
  17. 17. 16 | P a g e Establishing a corporate partnership will require the development of relationships with businesses. In Wikihospitals' case, it might be a good idea to try to establish a partnership with a medical startup, or even a clinic. The affiliation with a business in the medical industry will also help Wikihospitals gain further legitimacy. Finding businesses to partner with can be challenging, so it might be worth considering joining with a company like Social Traders which acts as an intermediary between social enterprises and business and government buyers. Going through Social Traders can help to certify Wikihospitals as a worthy cause and speed up the process towards establishing a long-term corporate partnership. GRANTS Grants are a standard source of funding for not-for-profit organisations. However, being successful in applying for a grant is hard, so this will require time and patience. Note that applications for most grants have mostly closed for 2018, so it would be best to focus on applications for 2019 and onwards. It might also be better to wait until the Wikihospitals community sees some growth before applying to further substantiate grant applications and showcase development. Keep in mind that Wikihospitals will require the following things to be eligible for most grants: · tax concession charity status · proof of charitable/not-for-profit status · evidence that backs up need for funding Below is a short list of grants that are applicable to Wikihospitals: 1. AMP’s Tomorrow Fund AMP seeks individuals working towards a goal that will positively impact the community. In particular, the tomorrow fund looks for people with passion for something that will ultimately benefit Australia. Evidence that some work has already been done towards achieving goals is critical for the application. Grants range from $5,000 up to $100,000 and are for individuals only, so Wikihospitals cannot apply as an organisation. https://www.ampstomorrowfund.com.au/ 2. Australian Communities Foundation The ACF gives funding to organisations based on a funding proposal form online. The application is heavily focused on organizational direction, so defining clear target objectives and desired outcomes are crucial to the success of the application. There is no set amount of funding, so the amount sought is entirely up to the organisation’s wishes.
  18. 18. 17 | P a g e Online applications can be filled out here anytime: https://www.communityfoundation.org.au/submit-a- funding-request/funding-proposal/ 3. Australian Ethical Investment Australian Ethical is a superfund that gives 10% of its yearly profits to organisations with an aim to make a difference with regard to humanitarian, environmental and animal welfare efforts. The company gives out grants for $10,000 and $20,000 and requires that organisations have an Australian Business Number (ABN) and documentation that supports its not for profit status. They fund capital items, specific project costs and staff wages for a specific role. However, core expenses, retrospective funding and fundraising appeals are not supported. Expression of interest can be registered here: https://www.australianethical.com.au/community-grants- interest-list/ Common application questions include: 1. Whom will you benefit and how will you use the money? 2. What evidence highlights the need for funding? 3. Why is this organization important? 4. How does your organization fit into the big picture? 5. Why is your organization best placed to help solve the respective issue? 6. What outcomes will determine your success and how will you measure them? Once again, organizational aims, objectives and benefit to society must be clearly defined for a grant application to be a success. FEE-FOR-SERVICE MODEL The fee-for-service model is where users pay for services provided by a not-for-profit organisation. Fees can be mandatory, voluntary or requested depending on the circumstance. Mandatory fees would apply in the event of a meeting/discussion/informal social gathering that is run by Wikihospitals. These events would be advertised to the community as a ‘register to attend’ session, where everyone would contribute a small amount to go towards venue hire and/or food and drink catering. Voluntary fees are the same as donations. For this to be effective and viable, Wikihospitals needs to be clear in defining the benefits it provides to society and what purpose it serves to achieve. People are more inclined to donate when they believe it is for a ‘worthy cause’. It should be clear and open with its members and community about the costs that it incurs to survive as an organisation - the community is likely to appreciate the honesty. Wikihospitals should also ensure that any donations made to it will be tax deductible, and in turn, communicate this to its members. Donations can be facilitated by sites such as GoFundMe, GoGetFunding, and Pozible.
  19. 19. 18 | P a g e MERCHANDISING Once Wikihospitals builds a strong community, it may consider merchandising in the form of clothing (t- shirts and jumpers) and/or other products. Rather than designing and purchasing a large number of printed clothing items without knowing the demand for it, it would be safer to go with an option like ‘print on demand’. One option would be to use Threadless, which is a website where designs are submitted and put to a public vote. Each week, 10 designs are selected and printed from which its designers are paid 20% royalties, monthly. This might be a venture that Wikihospitals can enter into as a community right from the design stage, in order to raise funds for the organisation and gain worldwide attention.
  20. 20. 19 | P a g e References Australian Bureau of Statistics 2017, Education and Work, Australia, cat. no. 6227.0, ABS, viewed 8 October 2018, < http://www.abs.gov.au/ausstats/abs@.nsf/mf/6227.0>. Australian Bureau of Statistics 2016-17, Australian Industry, cat. no. 8155.0, ABS, viewed 8 October 2018, <http://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/8155.0Main%20Features32016- 17?opendocument&tabname=Summary&prodno=8155.0&issue=2016-17&num=&view=>. Australian Charities and Not-for-profits Commission 2018, Charity tax concessions available, Australian Government, viewed 8 October 2018, <http://www.acnc.gov.au/ACNC/Edu/Char_con_avail.aspx>. Australian Charities and Not-for-profits Commission 2018, Checklist: 2017 Annual Information Statement, Australian Government, viewed 8 October 2018, <http://www.acnc.gov.au/ACNC/Report/2017AISChecklist.aspx>. Bourke, E 2013, ‘Medical mistakes: a silent epidemic in Australian hospitals’, ABC, 10 June, viewed 5 October 2018, < http://www.abc.net.au/worldtoday/content/2013/s3778256.htm>. Dandalo Partners 2018, State of HealthTech Victoria, LaunchVic, viewed 8 October 2018, < https://launchvic.org/files/State-of-HealthTech-Victoria-FINAL.pdf> De Vita, A 2017, ‘Volunteer Management 101: 5 Keys to Total Volunteer Success’, Top Nonprofits, 22 August, viewed 6 October 2018, <https://topnonprofits.com/volunteer-management-101-5-keys-total- volunteer-success/>. Knowhow Nonprofit 2017, Volunteer Policies, The National Council for Voluntary Organisations, 28 April, viewed 6 October 2018, <https://knowhownonprofit.org/your-team/volunteers/keeping/policy>. KPMG 2017, Through the looking glass: A practical path to improving healthcare through transparency, KPMG International, viewed 5 October 2018, < https://assets.kpmg.com/content/dam/kpmg/campaigns/health-transparency- map/pdf/KPMG_Global_Health_System_Transparency_Index.pdf>. Premier of Victoria 2018, $4.8 Million Funding Injection To Support Health Startups, Premier of Victoria, viewed 8 October 2018, < https://www.premier.vic.gov.au/4-8-million-funding-injection-to-support- health-startups/>. The Department of Health 2018, National Health and Medical Industry Growth Plan, Australian Government Department of Health, viewed 8 October 2018, < http://www.health.gov.au/internet/budget/publishing.nsf/Content/budget2018-factsheet64.htm>.

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