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Holistic conversion optimization - Conversion Day 2014

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Traffic, conversions & branding. Three different concepts, often separated within a company. What would happen if we combine knowledge & tactics from designers, information architects, strategists & online marketers to approach all three concepts simultaneously?

Wijs explains this holistic approach using a theoretical framework accompanied by practical tactics & working methods applied to 2 major brands in the Belgian landscape: Carglass and JM-Bruneau.

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Holistic conversion optimization - Conversion Day 2014

  1. 1. Holistic Conversion Optimization Sam Stals
 Online Marketing Consultant,Wijs @Sam_stals @vreewijs info@wijs.be
  2. 2. Work work work.
  3. 3. Execution optimization tactics Result on CPC performance.
  4. 4. Result on global performance. Execution optimization tactics
  5. 5. So what was the problem?
  6. 6. Effort & Timing Result Easy peasy Hardcore Meh $$$$ Optimization fatigue.
  7. 7. The Shane Battier effect.
  8. 8. Simplicity & limited data.
  9. 9. How do we optimize the entire online presence?
  10. 10. Map your touch points.
  11. 11. Map the different media touch points.
  12. 12. Direct AdWords TV

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