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Wienerberger Porotherm HP Clay Bricks - Horizontally Perforated Product

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Porotherm Product Presentation: Wienerberger India

Main Markets in India:
Bangalore: 5,840,155 population;
Avg temp: 18o C - 33o C

Chennai: 4,639,237 population;
Avg temp: 38o C - 42o C

Kochi: 596,473 population;
Avg temp: 27oC - 37oC

Hyderabad: 3,511,977 population;
Avg temp: 35o C - 45o C

Porotherm HP : Product Benefits

Porotherm HP is big in size:
Porotherm HP 200 is equal to 8.46 bricks I.e. approx 9 bricks
( 230x 110 x 75mm)
Less mortar joints – less mortar, hence less plumb & alignment
Faster construction
Light Weight : 60% less in weight
Ease of handling, Transportation
Saves labor
Less dead load, Savings in Steel & Concrete
Precision on brick size and surface
Savings on mortar
Line and leveled plaster surface
Low ‘U’ Values – 1.0 W/m²K
Better Thermal Insulation = less energy loss through walls
Savings on Energy consumption
Comfortable inside temperature

Porotherm HP : Product Application

Cutting of Brick
Masonry
Plaster/ Rendering
Door / window Fixation
Chasing, Conduiting for Services
Load Fixation (Mirror, LCD, Geysers, EWC etc)

Porotherm HP : Do‘s & Don‘ts

Not to be used for load bearing
Cutting and conduiting by use of machine’s only
Not to be used for lift rooms, water tanks and underground construction
Not for exposed masonry
Not to be used as vertical brick (perforations facing upwards)
Stiffener band compulsory in 100 mm thick wall
Wall height max up to 3 m or 10 feet
Wall length max up to 6m or 20 feet
Wall curing is must for 7 days at least
Not to be used in combination with other walling materials
Recommended to use chicken mesh at RCC & wall junctions
200 or 150 external walls – 150 or 100 internal walls (toilet walls 150 mm)
200 and 150 walls 1:6 ratio, 100 mm wall 1:4 ratio

Wienerberger’s Porotherm Clay Bricks promote green building…

Why is Porotherm Green?

Wienerberger India has always believed in the concepts of sustainability through all its endeavors, right from procuring raw materials, to the production methodology and the products that we offer, are all bound by principles of sustainability. Some of the initiatives in this respect includes:

1) Disilting of Clay Tanks
2) Use of locally available products
3) Use of waste products from other industries
4) Efficient use of Biomass & other environmentally friendly fuels in manufacturing

Apart from these, we continuously recycle heat & energy in the production process and systematically adopt various conservation projects in our plant on a regular basis.
Wienerberger products (Porotherm HP, THERMOBRICK) has been rated by the Indian Green Building Council (IGBC) & GRIHA (Green Rating For Integrated Habitat Assessment) developed by TERI (The Energy and Resource Institute) two of the premium organizations dealing with green building in India.

Published in: Real Estate, Business
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Wienerberger Porotherm HP Clay Bricks - Horizontally Perforated Product

  1. 1. May 23, 2014 Product Presentation: Wienerberger India Date
  2. 2. Wienerberger Wienerberger group is the World's largest producer of clay (terracotta) building bricks and Nr. 1 in the clay roof market in Europe. The group also holds leading positions in pavers in Europe with a total of 221 plants in 30 countries and five export markets. May 23, 2014 2Product presentation: Wienerberger India
  3. 3. Wienerberger in India Main Markets in India: Bangalore: 5,840,155 population; Avg temp: 18o C - 33o C Chennai: 4,639,237 population; Avg temp: 38o C - 42o C Kochi: 596,473 population; Avg temp: 27oC - 37oC Hyderabad: 3,511,977 population; Avg temp: 35o C - 45o C May 23, 2014 Product presentation: Wienerberger India
  4. 4. Wienerberger product portfolio May 23, 2014 Title of presentation 4 Wall Roof Facade Landscaping
  5. 5. Wall Solution: Porotherm Horizontally Perforated Clay Bricks May 23, 2014 5
  6. 6. Porotherm HP : Product Properties May 23, 2014 Product Presentation:Wienerberger India 6 Name Length MM Width MM Height MM Weight KG Density KG/M3 Compressive Strength* N/MM2 Water Absorption % Efflorescence U Value W/m2K Sound Insulation Rw(db) Fire Resistence (MINUTES) Porotherm HP 200 400 200 200 11.1 694 ≥3.5 ~15% Slight 1.0 46 240 Porotherm HP 150 400 150 200 8.8 733 1.2 43 120 Porotherm HP 100 400 100 200 6.3 788 1.7 40 90 Porotherm HP 200H 200 200 200 5.8 Same as full bricks Same as full bricks Same as full bricks Same as full bricks Same as full bricks Same as full bricks Porotherm HP 150H 200 150 200 4.2 Porotherm HP 100H 200 100 200 3.1 Porotherm HP Tolerance Dimensions (MM) 400 200 150 100 Tolerance(MM) ± 8 ± 4 ± 3 ±2 Note* Compressive strength value is based on testing procedure as prescribed in IS 3952 Porotherm is manufactured using natural raw materials, hence possibility of colour variations is high
  7. 7. Porotherm HP : Product Benefits May 23, 2014 Product Presentation:Wienerberger India 7  Porotherm HP is big in size:  Porotherm HP 200 is equal to 8.46 bricks I.e. approx 9 bricks ( 230x 110 x 75mm)  Less mortar joints – less mortar, hence less plumb & alignment  Faster construction  Light Weight : 60% less in weight  Ease of handling, Transportation  Saves labor  Less dead load, Savings in Steel & Concrete  Precision on brick size and surface  Savings on mortar  Line and leveled plaster surface  Low ‘U’ Values – 1.0 W/m²K  Better Thermal Insulation = less energy loss through walls  Savings on Energy consumption  Comfortable inside temperature An Intelligent Product
  8. 8. Porotherm HP : Product Application May 23, 2014 Product Presentation:Wienerberger India 8  Cutting of Brick  Masonry  Plaster/ Rendering  Door / window Fixation  Chasing, Conduiting for Services  Load Fixation (Mirror, LCD, Geysers, EWC etc)
  9. 9. Porotherm HP : Product Application May 23, 2014 9  Cutting of Brick:  Masonry in POROTHERM:
  10. 10. Porotherm HP : Product Application May 23, 2014 Product Presentation:Wienerberger India 10 Plaster Application – Gypsum Plaster Application – Sand Cement Plaster
  11. 11. Porotherm HP : Product Application May 23, 2014 Product Presentation:Wienerberger India 11 Door / Window Fixing – Conventional Hold Fast and Anchor Fastener
  12. 12. Porotherm HP : Product Application May 23, 2014 Product Presentation:Wienerberger India 12 Conduiting for electrical, plumbing  Chasing, Chiseling similar to other conventional bricks/ blocks  To be filled with rich mortar – ideal would be to install chicken mesh over the conduit  Plastered as a normal wall  Ratio of plaster to be 1:6 – adequately cured
  13. 13. Porotherm HP : Product Application May 23, 2014 Product Presentation:Wienerberger India 13  Light : Loads ranging from 1 Kg to 20 Kgs  Towel rod, Mirror, Light fitting etc.  Medium : Loads from 20 to 70 Kgs  Geyser, Kitchen Cabinet, Kitchen chimney etc.  Heavy : Loads above 70 Kgs  Over hang Cupboard, Granite slab etc.  Light Loads: To be fixed by wooden peg 100mm in length  Medium & Heavy Loads: To be fixed using Rack bolts or sleeve anchors
  14. 14. Porotherm HP : Product Application May 23, 2014 Product Presentation:Wienerberger India 14 Hole for rack bolt Rack bolt fixed Cement mortar stuffed in hole Load fixed Rack bolt with load Practical Test
  15. 15. Porotherm HP : Product Properties May 23, 2014 Product Presentation:Wienerberger India 15 Branded Sleeve inserted Screws fixed in branded plugs Geyser Plate fixed Geyser fixed
  16. 16. Porotherm HP : Do‘s & Don‘ts May 23, 2014 Product Presentation:Wienerberger India 16 POROTHERM HP Clay Bricks  Not to be used for load bearing  Cutting and conduiting by use of machine’s only  Not to be used for lift rooms, water tanks and underground construction  Not for exposed masonry  Not to be used as vertical brick (perforations facing upwards)  Stiffener band compulsory in 100 mm thick wall  Wall height max up to 3 m or 10 feet  Wall length max up to 6m or 20 feet  Wall curing is must for 7 days at least  Not to be used in combination with other walling materials  Recommended to use chicken mesh at RCC & wall junctions  200 or 150 external walls – 150 or 100 internal walls (toilet walls 150 mm)  200 and 150 walls 1:6 ratio, 100 mm wall 1:4 ratio ( 1 part cement : 6or4 parts sand)
  17. 17. Porotherm HP : Compressive Strength Testing Procedure May 23, 2014 Product Presentation:Wienerberger India 17
  18. 18. Portherm HP : Projects (Reference) May 23, 2014 Product Presentation:Wienerberger India 18
  19. 19. Wienerberger Clients – Representative client list Over 300 commercial & over 1000 residential projects completed since 2009 across South India
  20. 20. Wienerberger Clients Supplied to over 300 projects & 26,000 apartment buildings since 2009 across South India Client (Porotherm Horizontally Perforated Clay Bricks) Nitesh Estates SJR Prime Corp Total Environment Building System Marvel Infra Build Sattva Realtors Ramaniyam Godrej Presidency Group of Institutions Arum Excello Mysore Royal Academy Nova Hospital
  21. 21. Wienerberger’s Porotherm Clay Bricks promote green building…
  22. 22. Wienerberger’s Porotherm Clay Bricks promote green building… Why is Porotherm Green? Wienerberger India has always believed in the concepts of sustainability through all its endeavors, right from procuring raw materials, to the production methodology and the products that we offer, are all bound by principles of sustainability. Some of the initiatives in this respect includes: 1) Disilting of Clay Tanks 2) Use of locally available products 3) Use of waste products from other industries 4) Efficient use of Biomass & other environmentally friendly fuels in manufacturing Apart from these, we continuously recycle heat & energy in the production process and systematically adopt various conservation projects in our plant on a regular basis. Wienerberger products (Porotherm HP, THERMOBRICK) has been rated by the Indian Green Building Council (IGBC) & GRIHA (Green Rating For Integrated Habitat Assessment) developed by TERI (The Energy and Resource Institute) two of the premium organizations dealing with green building in India. The IGBC-LEED rating system has been developed based on guidelines of USGBC and promoted by CII – Confederation Of Indian Industries. We are happy to inform that POROTHERM HP Clay bricks are rated by IGBC under following criteria’s: • Energy Efficiency : Lower ‘U’ values assure better thermal insulation thus providing comfortable indoor climate – reduce energy demand for air conditioning • ‘U’ Value : 1.0 W/m²K • Material with Recycled Content : • Raw Material used are industrial waste or recycled materials – thus save on natural resources Eg. coal ash, rice husk, granite slurry etc. • Regional Material : Factory to site distance < 400km • In addition we use De-silted Clay from dead water tanks GRIHA Green Rating For Integrated Habitat Assessement is a rating system developed considering Indian Climate Zones and inhabitants requirements indigenously. It is developed to rate commercial, Institutional and Residential buildings in India, emphasizing national environmental concerns, regional climatic conditions and locally available solutions.
  23. 23. Wienerberger’s Porotherm Clay Bricks promote green building… Indian School of Business (Institution), Hyderabad Leed Rating : Gold Project Name: Indian School of Business Type: Institutional building Contractor: JayPee Contractors Architect: Inform Architects Location: Hyderabad Wall Area: 100,000+ Sft
  24. 24. Wienerberger’s Porotherm Clay Bricks promote green building… Indian School of Business (Institution), Hyderabad Leed Rating : Gold The Housing Tower One [HT 1] is a 20 storied LEED Gold [NC] certified Residential building in the ISB campus at Gachibowli, Hyderabad. The plan comprises of two apartments on each floor, connected by the main and service cores and separated by an inner courtyard. This planning strategy enables the two cores to contribute significantly to the structural stability of the tower and makes it possible to have large cantilevered balconies, structured with vierendeel girders with end verticals. Each apartment has large balcony / terrace spaces that create a varying rhythm on the facade allowing one to go beyond the “extruded elevation” so typical of high rise apartments. The aesthetic of the building is derived from functional and creative moves that are intrinsic to the planning rather than an external application of elements. The concrete mix design ensures early strength to structural elements to minimize shuttering stripping time and Porotherm hollow clay bricks reduce the dead load for economical use of Fe 500 grade steel reinforcement. The building responds to the local climate by orientation and thermal mass and at the same time, it relates to the main campus by way of its strong massing and color scheme. The building achieves its green status through the deployment of pre-dominantly passive means – UPVC windows with performance glass, rain water harvesting, water-saving fixtures, solar energy, effective cross ventilation and adequate natural lighting. Housing Tower One is a sustainable tall green building with quality residential and social spaces that encourages responsible living and social interaction amongst its community
  25. 25. Wienerberger’s Porotherm Clay Bricks promote green building… Project Name: Puma Store Type: Retail Outlet Architect: Studio DeCode Location: Bangalore Wall Area: 4250 Sft PUMA has launched their first sustainable store in Bangalore, India making it an exceptional retail experience. It is the first one globally that will revolutionize the concept of retail spaces. The 800 sq meters space has been designed in a way where every element has been locally developed and sourced. It incorporates a number of revolutionary and innovative design strategies to ensure significant energy savings and environmentally friendly practices. The lower levels serve as a retail area and a ‘PUMA Social Club’ cafe and bar is located on the upper floor and terrace. Puma Store (Retail Outlet), Bangalore
  26. 26. Wienerberger’s Porotherm Clay Bricks promote green building… Puma Store (Retail Outlet), Bangalore The sustainable features of the store include: • Recycled steel from old DVD players, bicycles and tiffin boxes to construct the building. • Porotherm blocks used to construct the shell of the building have been made using silt from the lakes in Kunigal. • The Store’s roof garden keeps the building insulated from the direct heat of the sun and the plants lower the temperature. • More than 90% of the interior spaces in the store have direct access to natural daylight. • The artificial lighting used in the store is energy efficient with fewer watts being consumed for the same lumen output. • The highly insulated building shell allows for cooling without an air conditioning unit. • Cooled air is taken from the earth 12ft below AFF through an air tunnel as it is equal to the average ambient temperature. • The sustainable PUMA Store is 100% solar-powered as solar photovoltaic cells provide 10,384 kwh units of energy per year. • Under Floor Air Distribution helps to save energy. This system works on the principle that air in any particular space needs to be cooled only for the first eight feet from the floor because currents cause hot air to rise automatically while cool air remains at the bottom. • The furniture and fixtures in the store are made of recycled wood, while low VOC paint has been used to paint the walls of the store. • Occupancy sensors provide automatic on/ off control so that lights are used only when the room is occupied. .
  27. 27. Wienerberger’s Porotherm Clay Bricks promote green building… Geojit BNP Paribas’ Green Building, Corporate office @ Kochi Project Name: Geojit BNP Paribas Type: Commercial Building Leed Consultant: M. SELVARASU Location: Kochi Porotherm Bricks Used: Over 140,000 The landmark building is constructed keeping in mind the environmental health, sustainability and the comfort of the occupants. It focuses on efficient energy management and low water consumption and will generate less waste materials, thus creating a space for a healthy work environment. The building that boasts of 1,04,580sqft area is expected to consume 25% less energy than other conventional buildings.
  28. 28. It has incorporated spectrally selected high performance windows, Porotherm clay bricks, efficient air conditioning equipment and low energy consuming lighting fixtures. The windows, which are few in numbers, are carefully positioned so that they provide ample daytime light in the perimeter areas and at the same time reduce the total heat gain in the building. The external walls of the building are built with 20cm thick Porotherm clay bricks, which have a better u-value than conventional clay /solid / fly-ash / cement mortar bricks. The glass windows are double glazed units (DGU) having 6mm air gap between the two layers of glass with SHGC 0.22, while the exposed roof, especially the top floor roof, is insulated with 20mm thick thermocol under-deck insulation. The use of efficient water cooled chillers in the building help reduces the energy load on air-conditioning. The ventilation system is designed to provide 30% more fresh air than ASHARE 62.1:2004 standards, thus improving the indoor environment quality and occupant well being. All air handling units are equipped with Variable Speed Drives (VSD) and MERV (Minimum Efficiency Reporting Value). To save on energy consumption, the building is fitted with occupancy sensors in non-regularly occupied areas and has an average LPD (Lighting Power Density) of 0.65 watts / sqft. In the building interior, all light fixtures are LED based. The building does not use any lighting for façade and use only full cut off lamps for exterior illumination. In addition, all computers are energy efficient and TFT monitors are used. Also installed are treated fresh air units (TFA) with heat recovery wheel which will enable the building to maintain the desired fresh air quantity as well as reduce its energy consumption. The TFA system is based on demand control ventilation that regulates the amount of fresh air admitted to each occupied place, depending on CO2 level sensed through sensors placed in all occupied areas.
  29. 29. This leads to greater energy conservation and efficient management of the TFA. To ensure the good environmental quality and safeguard the building occupants’ health, only low emitting materials are used, like low VOC paints, adhesives & sealants and all engineered wood free from urea formaldehyde resins. Water sustainability too is an area that was focused on. The new building has rainwater harvesting facility, low flow dual-flush toilets and other water efficient fixtures. Most of the construction debris was reused or recycled to leave minimal imprint on the environment. Geojit BNP Paribas met all the seven points of prerequisites to apply for LEED rating under various categories like sustainable sites, water efficiency, energy, materials & resources and indoor environment quality. Geojit BNP Paribas team is looking forward to setting a new landmark in Kochi, continuing its tradition of caring for the welfare of its customers, employees and the environment.
  30. 30. Thank you!

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