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Tu plan de marketing digital en 120 minutos

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Claves para construir tu plan de marketing digital. Si te ha interesado, el 27 de marzo hablaremos de esto y más en el curso de Foxize "Tu plan de marketing digital en 120 minutos" . Apúntate, con libro de regalo, en http://www.foxize.com/es/cursos-marketing/cursos-marketing-digital-49-es/tu-plan-de-marketing-digital-en-120-minutos/mauricio-santambrosio-5840?edicion=889

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Tu plan de marketing digital en 120 minutos

  1. 1. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Tu Plan de Marketing Digital en 120 Minutos   Barcelona, 27 de marzo de 2014 Patricia de Andrés Socia Directora Mau Santambrosio Socio Director
  2. 2. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Este no es un plan para hacer marketing digital, sino un plan para digitalizar el marketing.
  3. 3. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Digitalizar tu Negocio
  4. 4. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Un nuevo consumidor Nadie ha ganado tanto con la revolución digital como él •  Hiperconectado •  Hiperinformado •  24x7x365 •  Multicanal •  Tiene voz y opina •  Prosumer •  Compra experiencias Rediseñar tu modelo de negocio en clave digital
  5. 5. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Nuevas formas de relacionarnos Entre nosotros, con las empresas y con la información •  Inmediato •  Global •  Público/privado •  Empoderamiento Rediseñar tu modelo de negocio en clave digital
  6. 6. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Nuevas escalas de negocio Producir y distribuir casi con la misma eficiencia •  Macro-escala •  Micro-escala •  Hiper-concurrencia Rediseñar tu modelo de negocio en clave digital
  7. 7. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Nuevas leyes y fuerzas de mercado Las lógicas digitales imponen sus normas •  Polarización •  Larga cola •  Gratis •  Compartir y colaborar Rediseñar tu modelo de negocio en clave digital
  8. 8. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Nuevos competidores y actores relevantes Personas y empresas de las que no habías oído hablar •  Competidores 100% digitales •  Proveedores •  Sucedáneos y forasteros •  Partners y colaboradores Rediseñar tu modelo de negocio en clave digital
  9. 9. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Te enfrentas a un nuevo mercado Lo digital no es un cambio de reglas, es un cambio de juego Rediseñar tu modelo de negocio en clave digital
  10. 10. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Identidad y Comunicación Digital
  11. 11. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio La marca digital es transmedia El contenido de tu comunicación es la sangre que circula por tu organismo, el motor líquido que se adapta a los distintos continentes.
  12. 12. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Vive de los buenos contenidos o muere. Un buen contenido encuentra a su audiencia •  Dile a tu target qué puedes hacer por ellos •  Busca personas como ellos, su reflejo •  Piensa cómo hacerles parte de tu historia •  Cuáles son los medios más adecuados Piensa tu historia
  13. 13. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Sin un buen contenido nadie prestará atención. Crea mensajes: •  Relevantes •  Adaptados al medio •  Claros •  Atractivos •  Del corazón a la periferia •  Constantes •  Provocadores Piensa tu historia
  14. 14. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Por qué hablamos de tráfico
  15. 15. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio ¿Qué es el tráfico? Tráfico es interés capturado: visitas a tus espacios •  Tienda •  Web corporativa •  Espacios corporativos en redes sociales
  16. 16. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio El proceso de compra
  17. 17. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Capturar
  18. 18. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Acciones operativas del plan
  19. 19. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio No hay una manera buena de hacer las cosas Tus acciones son el resultado de tu estrategia.
  20. 20. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio SEO Optimización en buscadores El tráfico pagado ü  Demanda manifiesta ¿Cuándo usaste un buscador por última vez? ü  Indexabilidad + relevancia + popularidad ü  Fase de conocimiento, consideración, acción ü  NO es gratis, pero suele ser muy rentable ü  PYME y gran empresa
  21. 21. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio SEM Publicidad en buscadores El tráfico pagado ü  Campañas de pago en buscadores ü  Demanda manifiesta y latente (búsqueda y display) ü  Fase de consideración, acción ü  Tráfico cualificado y coste controlado ü  PYME y gran empresa
  22. 22. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Display Publicidad en medios El tráfico pagado ü  Heredera de la publicidad convencional ü  Demanda latente, se busca visibilidad ü  Fase de conocimiento, consideración ü  Tráfico no cualificado, valora retargeting ü  Especialmente grandes empresas
  23. 23. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Email marketing Publicidad en correo electrónico El tráfico pagado ü  Heredero del marketing directo ü  Demanda latente / manifiesta según bb.dd. ü  Fase de conocimiento, consideración, recomendación (reenvío + fidelización) ü  Tráfico relativamente cualificado ü  Grandes empresas o PYME con bb.dd. propia
  24. 24. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Afiliación Tu red de vendedores digitales El tráfico pagado ü  Sistema de distribución de productos por internet, en redes propias o de terceros ü  Demanda manifiesta ü  Fase de acción ü  Tráfico cualificado ü  Todo tipo de empresas, retribución a éxito
  25. 25. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Redes sociales Generalistas Verticales Profesionales   Personas conversando El tráfico ganado Espacios sociales Foros Wikis   Blogs Agregadores Espacios sociales Foros Wikis   Blogs Agregadores
  26. 26. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Plan de Social Media 1. Define y establece objetivos 2. Escucha y analiza 3. Desarrolla tu identidad Vertebra + dinamiza + colabora 4. Mide 5. Integra El tráfico ganado
  27. 27. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio El tráfico propio ü  Credibilidad ü  Notoriedad ü  Relevancia ü  Reputación ü  Influencia Tus espacios propios Haz que rebosen
  28. 28. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Inteligencia Digital
  29. 29. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio La inteligencia es supervivencia Recoger información Compararla con los objetivos Reaccionar y adaptarse <  <  
  30. 30. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Cualquier estrategia es mala si no tiene objetivos definidos
  31. 31. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Objetivos SMART ü  Específicos ü  Medibles ü  Alcanzables ü  Relevantes ü  Temporales
  32. 32. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Hacia Dónde Va el Mundo Digital 5 ideas para reflexionar
  33. 33. Tu Plan de Marketing Digital en 120 minutos Patricia de Andrés | Mau Santambrosio Patricia de Andrés patricia@wide-marketing.com @patdeandres Mau Santambrosio mau@wide-marketing.com @mausant www.wide-marketing.com Gracias #MKdigital1sem

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