Nike | V100

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Nike | V100® started with the simple idea to get 100 everyday people to do something extraordinary, run the Sydney Marathon (42.2 km) in September 2011. The Marathon is nothing more than a metaphor for self-belief, esteem and building a greater sense of self worth and accomplishment. To take on risks, people need to feel they are part of something, a community that they are not alone, that they have support and that others believe in them too. V100 successfully helped 101 people cross the finish line of the Sydney Marathon, and this video documents their journey.

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