FORWARDING
WISCONSIN'S
FUEL CHOICE
Presented by: Heather Goetsch
Date: July 16, 2013
What is it?
• Program geared to expand alternative fuels
Implement policy,
Reduce barriers to adoption,
Increase traini...
Objective 1
• Analyze current and recommend new laws
and incentives related to alternative fuel,
vehicles, and infrastruct...
Objective 2
• Overcome challenges with adopting policy by
working directly with public and private fleets
to implement pol...
Objective 3
• Expand highway road signage to include
alternative fuels available at exits along major
thoroughfares.
Case...
Objective 4
• Launch a Wisconsin Smart Fleet Program
aimed at reducing barriers public and private
fleets encounter when c...
Objective 5
• Educate and consult with fuel retailers and
distributors to create solutions for challenges
they face, dissu...
Objective 6
• Partner with the Wisconsin State Technical
College System to build on existing safety and
training courses t...
Objective 7
• Promote the program, successes, and
partners
• Write a best practices booklet
• Hold workshops and appropria...
Contacts
• Wisconsin State Energy Office
Maria Redmond
(608) 266-1521
maria.redmond@wisconsin.gov
• Wisconsin Clean Cities...
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Forwarding Wisconsin's Fuel Choice

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Forwarding Wisconsin's Fuel Choice is a $520,000 two-year program designed to implement policy, barrier reduction, training, and educational initiatives to significantly expand the alternative fuels market in Wisconsin. The program is a partnership between the Wisconsin State Energy Office, Wisconsin Clean Cities, and the Wisconsin State Technical College System.

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  • Introduce yourselfI’m going to talk about the grant program that has allowed us to host <insert event> today. It’s called “Forwarding Wisconsin’s Fuel Choice.”
  • Forwarding Wisconsin’s Fuel Choice is jointly administered by the State of Wisconsin Energy Office and WisconsinClean Cities. The project is supported by the Department of Energy through the Clean Cities’ Implementation Initiatives to Advance Alternative Fuel Markets program. Under these projects, local public-private partnerships are accelerating the deployment of alternative fuel vehicles and conducting public outreach and training in communities across the country. Since 1993, the Energy Department’s Clean Cities initiative has supported community-led efforts to deploy vehicle and infrastructure technologies across a broad portfolio of alternative fuels, helping to reduce America’s reliance on petroleum.The program has 7 basic objectives, which I will go through next.
  • Forwarding Wisconsin's Fuel Choice

    1. 1. FORWARDING WISCONSIN'S FUEL CHOICE Presented by: Heather Goetsch Date: July 16, 2013
    2. 2. What is it? • Program geared to expand alternative fuels Implement policy, Reduce barriers to adoption, Increase training opportunities, and Lead educational initiatives • Jointly administered by WI State Energy Office and WI Clean Cities • Funded by US Dept. of Energy
    3. 3. Objective 1 • Analyze current and recommend new laws and incentives related to alternative fuel, vehicles, and infrastructure. Inventory current laws Stakeholder feedback Evaluate and recommend updates or new
    4. 4. Objective 2 • Overcome challenges with adopting policy by working directly with public and private fleets to implement policies tailored specifically to the fleet, including employee incentive programs and model ordinance language. List of possible incentives Smart Fleet Program
    5. 5. Objective 3 • Expand highway road signage to include alternative fuels available at exits along major thoroughfares. Case studies Partner with Wisconsin Dept. of Transportation Determine ideal locations in relation to existing stations
    6. 6. Objective 4 • Launch a Wisconsin Smart Fleet Program aimed at reducing barriers public and private fleets encounter when considering alternative fuels, vehicles, and infrastructure, as well as improve their environmental performance. 26 initial fleets Fleet audit and evaluation Report of recommendations Public recognition and branding
    7. 7. Objective 5 • Educate and consult with fuel retailers and distributors to create solutions for challenges they face, dissuade stereotypes, and generate a better understanding of the importance of selling and dispensing alternative fuels. Survey Targeted education and outreach
    8. 8. Objective 6 • Partner with the Wisconsin State Technical College System to build on existing safety and training courses to expand and fill gaps in education, and offer training sessions to first responders, public safety officers, construction permitting officials, and other appropriate audiences. Inventory and fill gaps in current programs Offer training sessions
    9. 9. Objective 7 • Promote the program, successes, and partners • Write a best practices booklet • Hold workshops and appropriate events throughout the state
    10. 10. Contacts • Wisconsin State Energy Office Maria Redmond (608) 266-1521 maria.redmond@wisconsin.gov • Wisconsin Clean Cities Heather Goetsch (414) 221-4487 heather.goetsch@wicleancities.org

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