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Amazon.com never invented digital books, but neither did Apple invent digital music players. Steve Jobs, Apple’s CEO, tapped into a massive demand for a simple and legal means of finding and listening to digital music. That it also came in a beautifully designed package has propelled the iPod to one of the world’s most sought-after fashion accessories.
Amazon’s approach to digital books learns from Apple but will evolve in a different and more game-changing way.