2. The Menagerie
•Eclectic, whimsical and mysterious
with clean modern lines
•Mission is to provide an establishment
of constant curiosity and endless luxury
•First store location in Dallas Texas
3. Target Market
• “The Menagerie,” is a retail store that will cater to
men and women between the ages of 25-34
• The store will provide an entire story and lure
customers in with lifestyle marketing
• The store goal is to for it to fit in smoothly with the
community of the Dallas culture
• “The Menagerie,” will rely on positive word of
mouth and social media websites such as
Facebook and Twitter to back up its marketing
campaign for the target market
4. Logo
•The logo is a simple
combination of luxury
and curiosity to
embody the brand
image
8. Atmospherics
• Lighting
The Menagerie uses layered lighting to
create a mood in the store. Spotlights
are used to draw attention to special
areas of the store.
•Sound
Calm music playlists by artists such as
Adele, Maroon 5 and Ryan Adams
9. Atmospherics
• Create a atmosphere that increases
customers curiosity and desire to shop.
• Sight
The store has an engaging visual quality. Throug
sight, sound and touch the Menagerie creates
atmosphere that encourages customers to feel
comfortable and relaxed.
15. Wall Elevation
•The store will
contain 3 focus walls
•Each will feature
seasonal and trend
items
•The fixtures will also
enhance the store
atmospherics
16. Window: Fall
• “Constant Curiosity”
• Vertical Lines
• Fall window
• Greens, yellows, browns (fall colors)
17. Window: Spring
• “Fly into Spring”
• Spring Trends
• Birds
• Pastels (Pantone Colors)
• Driftwood, Margarita, Solar power
19. Mannequins
Total 12 forms
5 in windows
2 in fitting room
5 through out store
Changed weekly featuring new
merchandise and inspire
customers on how to outfit
