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LinkedIn For Professional Services


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A short presentation describing 5 ways LinkedIn can be used to help professional services (accountants, bankers, solicitors etc) to grow their business and strengthen their brand.

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LinkedIn For Professional Services

  1. 1. forProfessional Services By Asra Khan
  2. 2. Why LinkedIn?  Professional Services depend on personal recommendations and word-of-mouth advertising.  With LinkedIn, you can monitor and actively influence this process of word-of-mouth recommendations.  LinkedIn can get you more business as well as a reputation of an expert.  You will learn new things while building an excellent network of fellow practitioners.
  3. 3. 5 Ways to make LinkedIn work for you  So how to make full use of LinkedIn? Follow these easy steps to grow your business as well as your network.  If you are an Accountant or a Solicitor looking for more clients and better reputation, Social Media Marketing (especially LinkedIn) can be a magic tool for you.  Whether you are an independent professional or a full-fledged practice, following are the points you must take heed of.
  4. 4. 1. Network with clients  Connect with potential clients and generate quality leads.  Fill out your profile so that it provides credibility and people won’t shut you out taking you as a spammer.  Use “Advanced Search” tool to target the people you want to connect with.  Leverage your existing network to get more clients and leads.  While looking for clients, you can also develop some great contacts for mutually beneficial collaborations and associations.
  5. 5. 2. Share your knowledge  Get together with like-minded people and share knowledge through Groups. Join or create a group of your interest.  Join Groups to connect with fellow Accountants or Solicitors. And you won’t realize when you’ll start getting leads because of your contribution to these groups.  With the help of these discussions and threads, you not only get the “know-how” but as well the “know-who” which really can make a difference.
  6. 6. 3. Show-off recommendations  Request all your clients to recommend you on LinkedIn. Nothing speaks louder then somebody else’s words about your expertise.  You can edit the lay-out of your LinkedIn profile to put your “Recommendation” section even before your Experience section.  This will highlight what your clients have to say about you and will remove any doubts your potential clients might have about your services.
  7. 7. 4. Prove your Expertise  Make use of the “Answers” tool in LinkedIn to prove to your client your expertise.  You can answer questions and help people around the world, establishing that you know your stuff.  If yours happen to be the best answer, you’ll get a “Star”, which appears on your profile saying that you are an expert.  While answering questions, try to develop quality connections which can turn in to leads or collaboration opportunities.
  8. 8. 5. Be Found  While you have your own website to attract potential clients, the SEO can sometimes be not as friendly.  Make use of LinkedIn’s high ranking on Google. Fill up your profile completely and use keywords.  If your LinkedIn profile is complete and rightly worded, it will easily show up on Google in a better position than your website.  Word your title smartly, these can be keywords that you want to be found for.
  9. 9. Need Help? Be active on LinkedIn because it demonstrates that you and yourfirm are technologically up-to-date. Hire a Social Media Manager if you don’t have time to do ityourself. Though Social Media is free, it is very time consuming. Or get in touch with us if you are after a professional DigitalMarketing strategy. We can design a strategy that suits yourpurpose and can train your staff to execute it.And no it doesn’t cost the Earth!
  10. 10. Connect with usAsra KhanDigital Marketing ExecutiveLinkedIn: #asra_khanWhite Room Creative Group: #wcreativeagencyFacebook Page:
  11. 11. About White Room Creative Agency White Room Creative is a Birmingham, UK based digital marketing agency solving challenges with strategy, design and technology. Combining different areas of strategic, creative and technical expertise to deliver fully integrated digital marketing solutions. Services offered include Social Media Marketing, Web Design & Development and all aspects of Digital Marketing. For more information on what White Room Creative can do for you, please visit or call us at +44 (0)121 359 5844 Thank you