Be the first to like this
Running your own small business is a full time effort and you, as the director or senior manager, need to keep your eye on the ball and more importantly on the "purse strings" to ensure every penny spent is generating a positive return and hopefully growth for the business.
You need to KNOW what your marketing budgets are doing for you - to identify which sources are truly yielding a return and which are simply vanity campaigns with no real fruit.
Our presentation helps identify the basic metrics that you as a small business owner can look up in Google Analytics to help quickly see these elements.
For more detail or help with marketing analytics and campaigns, contact us: www.whitefishmarketing.co.uk