30 mins to social media mastery ii


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30 mins to social media mastery ii

  1. 1. 30 Minutes to Social Media Mastery, Part IITools for Making It Work<br />Presented by Jean Ann Van Krevelen<br />President, White Willow Media<br />www.whitewillowmedia.com<br />Sponsored by Proven Winners and GrowerTalks/Green Profit<br />
  2. 2. SpecialThanks to Our Sponsors!<br />
  3. 3. GettingStarted<br />Social Media Management<br />Google services<br />Evaluation Tools <br />
  4. 4. Social Media Management<br />There are several tools that will allow you to manage multiple social media accounts at the same time. <br />Hootsuite<br />Seesmic<br />Tweetdeck<br />
  5. 5. Social Media Management<br />Hootsuite offers great flexibility. <br />Easy access to information and accounts:<br />Web-based, companion mobile app<br />Scheduled updates<br />Updates to multiple social networks<br />Multiple users for one account<br />
  6. 6. Social Media Management<br />Monitor conversations:<br />View multiple streams from Twitter, Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare<br />Create and save customized searches<br />Track use of keywords<br />
  7. 7. HootSuite Info Stream<br />
  8. 8. HootSuiteTwitterLists<br />
  9. 9. HootSuiteFacebook Pages<br />
  10. 10. Social Media Management<br />Evaluate Effectiveness:<br />Track clicks on links<br />Connect Google Analytics<br />Check Facebook Page Insights<br />View profile Insights/Klout scores<br />
  11. 11. HootSuiteAnalytics<br />
  12. 12. Google Organizational Tools<br />Google has many services that are huge time savers:<br />Google Reader<br />Google Alerts<br />Google Calendar<br />iGoogle<br />
  13. 13. Google Services<br />One of the best things about using multiple Google services is that they are designed to easily work together.<br /> As we progress, I will give examples of how the various sites work collaboratively. <br />
  14. 14. Google Readerwww.google.com/reader<br />Google Reader is an excellent tool for managing RSS content. In Google Reader you can:<br />Subscribe to feeds (blogs, news, etc)<br />Organize feeds<br />Share your feeds with other<br />
  15. 15. Google Readerwww.google.com/reader<br />
  16. 16. Google Alertswww.google.com/alerts<br /> Google Alertsgivesyou an easyway to trackyour online visibility. With ityoucan:<br />Monitor the web for your brand<br />“Listen” to conversations on social sites<br />Respond quickly to negative commentary<br />
  17. 17. Google Alerts www.google.com/alerts<br />
  18. 18. Google Alerts www.google.com/alerts<br />
  19. 19. Google Alerts www.google.com/alerts<br /> Google Alertscanbeadded as an RSS feed to:<br />Google Reader<br />iGoogle<br />Gmail (email alert)<br />
  20. 20. Google Calendarwww.google.com/calendar<br /> Google Calendaris a web-basedscheduling system thatoffers multiple benefits:<br />Easy web access<br />Sharing of calendars<br />Scheduling of events<br />Invitations to attendees<br />
  21. 21. Google Calendarwww.google.com/calendar<br />
  22. 22. Google Calendarwww.google.com/calendar<br />
  23. 23. Google Calendarwww.google.com/calendar<br /> Google Calendarcoordinates with:<br />Gmail<br />Google Chrome (browser)<br />
  24. 24. iGooglewww.google.com/ig<br />iGoogle’sprimaryfunctionis to serve as a dashboard. With iGoogle, userscandownloadwidgets to:<br />Access all Google products in one place (calendar, docs, maps, reader, alerts, etc)<br />Access Google Analytics<br />
  25. 25. iGooglewww.google.com/ig<br />Google Blog Search and CustomizedSearch<br />YouTubeSearch<br />Google Talk/Voice<br />FacebookFeed/Updating<br />US/International News Headlines<br />
  26. 26. iGooglewww.google.com/ig<br />
  27. 27. Evaluation Tools<br />There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.<br />
  28. 28. Evaluation Tools<br />These sites gather data from:<br />Blogs<br />Forums<br />Micro-blogs (Twitter)<br />Social Networks (MySpace)<br />Comments<br />Q & A sites<br />
  29. 29. Google RealTimewww.google.com/realtime<br />Google RealTime is a listening tool that shows up to the minute social search results. <br />Access right from google.com search page<br />Limit search results by geography<br />See conversation thread without leaving search page<br />
  30. 30. Google RealTimewww.google.com/realtime<br /> Google RealTime search can be integrated with:<br />Google Alerts<br />Gmail<br />
  31. 31. Google RealTimewww.google.com/realtime<br />
  32. 32. Social Mentionwww.socialmention.com<br />Social Mention is a real time search engine that also incorporates analytical data:<br />Sentiment<br />Average time between mentions<br />Number of RT’s<br />Top Users<br />
  33. 33. Social Mentionwww.socialmention.com<br />
  34. 34. Social Mentionwww.socialmention.com<br />
  35. 35. For More Information<br />Watch for more Ball Publishing Webinars in the future!<br />Check out www.whitewillowmedia.comfor social media marketing consulting services<br />Also, visit www.gardenshortspublishing.comto see our new service: high quality blog content, ready to import, for IGCs and other industry businesses<br />
  36. 36. Thanks Again to Our Sponsor:<br />